Identifies and discusses the best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Shares The 3 I Technique and the 20 best topics for content that results in feature stories and interviews with top media. Presents and explains The Miracle int the Microcosm, which can be learned by anyone anywhere. The miracle is that it really doesn’t matter where you are. You can learn what to say that turns people on one person at a time. You just have to keep talking to people and pay attention to what you said when it happens!
You can ask people at a speaking engagement to tell you. You can have a partner watch the audience and take note while you are speaking. You can record your talks and track sales or how many people raise their hand or come up to you after your talk. You’ll find hints in your reviewer comments and testimonials where people tell you why they love what you do.
The miracle is that once you learn the magic words that produce the action you want, you can then you can use all the media and other marcom technologies as a force multiplier to repeat the message and keep reproducing the effect.