2. Keywords
• Keywords and Key Phrases form the basis for
optimizing any webpage for search engines
• Each page in a website and social media page
should be optimized for a key phrase
• Keyword research is the process of determining
which key phrases are most valuable, and yet still
have a good chance of competing in the market
niche of the business
• It is time-consuming, but absolutely necessary
3. SEO
• Search Engine Optimization starts with identifying keywords
and the proper quantity and placement of keywords / phrases
within the copy of the page
• Proper markup of the webpage code is also very important
• Usage of html heading tags
• Usage of other html tags and attributes to take additional
opportunities for adding longtail and indirect phrases
• Standards based coding allows for good communication between
the web page and the search engines
4. Social Media Marketing
In a search engine results page with 15 to 20 results, the goal is to take as
many of those spaces as possible
• Using social media is
an excellent way of
accomplishing that
• Each social media
account is another
opportunity to take a
space
5. Facebook
• Facebook Business Pages (sometimes called Fan Pages) are a
great way to establish your brand
• Pages can include posts, pictures and video, and links back to
your website
6. Facebook Mini-sites
• Facebook Mini-sites are a
great way of presenting
your website to people
who may have never
been to your primary site
• Mini-sites can include
contact forms, pictures
and video
8. Google Plus Company Pages
• Just as you can have a personal Google Plus page, you can also have
a company page
• This page should be optimized the same as you would a Facebook
Company page
This is done by
using keywords,
images, video,
events and
regular posting
to continually
create content
and backlinks to
your website
10. Google Places Page
• Setting up a Google Places Page helps your business to display
in search engine results when a location or zip code is used in
the search terms
• This page should also be optimized for a key phrase
• Adding information about your business, as well as pictures
and video all help to give your business more ‘importance’
• You can even post to this page
13. YouTube Channel
• Another opportunity to continue your branding
• Custom backgrounds to match your website may be added
14. Blogs
• Blogs, either as part of your primary website, or as a separate
entity are a good way to create backlinks to your site and
create ongoing content
• More content equals more opportunities to take another spot
on the search engine results page
• Blog entry subjects are not limited to direct brand information
• Posts and articles about indirect subjects allow you to create
much more content, which adds more pages that may be
indexed by the search engines
16. Bringing it all together
• On your website: Add links and widgets to social media pages
• Invite visitors to share
17. Bringing it all together
• Embed your twitter feed into
your website
• Tweet about your new pages
and blog posts
• Tweet about your Facebook
Company Page posts
• Tweet about your Google Plus
Company Page posts
• Tweet about your YouTube
videos
18. Bringing it all together
• Embed your YouTube
Channel videos into your:
• Website
• Facebook Company Page
• Google Plus Page
• Then tweet about it!
19. From a blog post:
Results – Page 1 – first 5 slots
• The Anytown site
page
• The blog entry
• The site home
page and
• The places page
• Another blog page
• The YouTube page
20. Just the beginning…
• Each of the options shown above help to promote your brand
and raise your website in the search engine rankings
• There are lots of other social media types:
• Pinterest
• Stumbleupon
• Tumblr
Just to name a few
The trick is just to get started…
