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26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
26 Smirks:  eReading and Libraries
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26 Smirks: eReading and Libraries

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  • 1. 26 Smirks<br />The Impact and Opportunities of the eReading Revolution on Libraries <br />A talk given by Tom Peters on March 9, 2011<br />
  • 2. Feb. 24, 2011<br />HarperCollins announces, through OverDrive, that beginning on March 7, 2011, all HarperCollins ebooks sold to libraries will disappear after 26 circulations.<br />http://librarianbyday.net/2011/02/25/publishing-industry-forces-overdrive-and-other-library-ebook-vendors-to-take-a-giant-step-back/<br />Twitter hastag: #hcod<br />
  • 3. What to do? <br />Boycott HarperCollins<br />Blame OverDrive<br />Rant and Rave<br />Shake Head and Wring Hands<br />Blog, Tweet, etc.<br />Continue to kowtow to the Big 6 Publishers<br />Reinvent Libraries for the eReading Era<br />
  • 4. This Is All Faintly Disturbing<br />
  • 5. A Portable eBook Revolution is Underway Right Now<br />
  • 6. Background to Action<br />TECH TRAITS: What general traits are observable about how people react to tech revolutions?<br />READING: What is reading, anyway? <br />PORTABLE eREADING: What is the current situation of the portable eReading revolution in the U.S.? <br />TAKE ACTION: “Go confidently in the direction of your dreams.” Henry David Thoreau <br />
  • 7. People and Tech Revolutions<br />What can we learn from history?<br />
  • 8. Revolutionary Fits and Starts<br />Seventies: Paperless Office<br />Late Nineties: Failed eBook Coup<br />2001: Segway<br />
  • 9. Amazing Revolutions Underway<br />Global mobile phone revolution.<br />5.3 billion mobile cellular subscriptions in 2010.<br />76.2 subscriptions for every 100 pe0ple worldwide.<br />Source: http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html <br />Portable eReading revolution.<br />
  • 10. When We Name a New Technology, We Project the Past into the Future<br />Horse  Iron Horse<br />Carriage  Horseless Carriage<br />Phone  Smart Phone<br />Book  eBook<br />(Wordprocessing may be the exception that proves the rule. Why didn’t we call it eWriting?)<br />These naming propensities help us in the short term, but hurt us in the long term.<br />
  • 11. A Matter of Focus<br />eBooks (content, file formats, DRM, etc.)<br />eReaders (devices, screen tech, batteries, etc.)<br />eDistribution (3G, 4G, wi-fi, bluetooth, etc.)<br />eReaders (humans)<br />eReading (a process; a human activity)<br />
  • 12. Reading<br />What do we know? Where is it headed? <br />
  • 13. What Is Reading?<br /><ul><li>Gist of the Wikipedia Definition: A complex process of decoding symbols for the intention of deriving and/or constructing meaning.</li></ul>http://en.wikipedia.org/wiki/Reading_(process)<br /><ul><li>My Tentative Definition: People interacting with texts, thus constituting a sensory, cognitive, and emotional experience that is complete, complex, and satisfying . </li></li></ul><li>Reading as Sensory Intake<br /><ul><li>Visual Reading: printed on paper or digital
  • 14. Auditory Reading: analog or digital, prepackaged, downloadable, or streaming
  • 15. Tactile Reading: braille (printed or digital)*************************************
  • 16. Olfactory Reading: e.g., Olfactory Web</li></ul>http://www.downloadsquad.com/2009/04/08/weird-wednesday-whatever-happened-to-the-olfactory-web/<br /><ul><li>Gustatory Reading: Devouring a Good Bookhttp://www.books2eat.com</li></li></ul><li>Situational Reading<br />School<br />Work<br />Avocational(Reading for Pleasure)<br />Incidental<br />
  • 17. Portable eReading<br />In the U.S., with or without Libraries<br />
  • 18. U.S. Portable eReading<br />Devices: <br />U.S. represents approx. 75% of world market. <br />Q3 2010: 2.7 million units shipped worldwide<br />Worldwide in 2010: sales $1.9 billion (11 million units). <br />Sources: http://www.boston.com/business/ticker/2011/02/yankee_group_e-.html and http://www.digitalhome.ca/2011/01/media-tablet-and-ereader-sales-continue-to-grow-at-a-torrid-pace/<br />Software: Gobsof apps for netbooks, tablets, smartphones, gaming devices, desktops, etc.<br />Content: U.S. trade wholesale ebook sales in Q3 2010 were almost $120 million.<br />Source: http://www.idpf.org/doc_library/industrystats.htm<br />
  • 19. What Does This Portend for Libraries?<br />New user expectations.<br />New sources of content.<br />New genres and formats.<br />New services for individual readers & groups.<br />New “competition” from non-library sectors.<br />New skill sets for staff members. <br />
  • 20. Portable eReadingin the U.S.: Now a 4-Horse Race?<br />Amazon Kindle<br />Apple iPad<br />Barnes & Noble Nook Color<br />Google eBooks (cloud reading)<br />
  • 21. Mike Shatzkin’s New Big Six of North American eBook Distribution<br />Amazon<br />Apple<br />Google<br />Kobo<br />Ingram<br />Overdrive <br />“Contendas”: Barnes & Noble, Copia, Blio<br />http://www.idealog.com/blog/ (Feb. 19) <br />
  • 22. Portable eReading and Libraries<br /><ul><li>Amazon Kindle (doesn’t exhibit at library conferences)
  • 23. Apple iPad (doesn’t exhibit at library conferences)
  • 24. Barnes & Noble (doesn’t exhibit at library conferences)
  • 25. Google eBooks (doesn’t exhibit at library conferences)
  • 26. OverDrive
  • 27. Adding more mobile apps
  • 28. Adding content
  • 29. Simplifying the circ process
  • 30. Certifying devices as library-model-friendly
  • 31. Using the same DRM system as Google eBooks
  • 32. Blio (Baker &Taylor, Kurzweil, and NFB)
  • 33. Launched (to end-users running MS OS) on 9/28/10.
  • 34. Library-lending module sometime in 2011</li></li></ul><li>eBook Lending Services<br />BooksForNooks.com<br />BooksForMyKindle.com<br />BookLending.com (formerly KindleLendingClub.com) <br />Booklends.com (still in private beta) <br />eBookFling.com, powered by BookSwim.com<br />
  • 35. Who and What is at Risk?<br />If portable eReadingbecomes an unbundled, commercial enterprise serving individual readers, the at-risk groups include:<br />Bookstores<br />Libraries<br />Have Nots<br />Students, Scholars, and Researchers<br />Voracious Readers<br />
  • 36. Consider All PP ICE Devices<br /><ul><li>PP ICE = Personal, Portable Information, Communication, Entertainment
  • 37. Mobile Phones
  • 38. Dedicated eReading Devices
  • 39. Portable Music/Media Players
  • 40. Netbooks
  • 41. Tablet Devices
  • 42. Portable Gaming Devices
  • 43. Devices for Kids</li></li></ul><li>Future of Devices and Libraries<br />For millennia (until about last year) libraries had to be in the device business.<br />From now on, most (but not all) library users will provide their own PP ICE’s.<br />Implications for the right of first sale.<br />See http://www.idealog.com/blog/ (Feb. 12)<br />Libraries will be free to concentrate on content, services, and communities. <br />
  • 44. Librarians Move Boldly into the eReading Era<br />How to overcome our fears and anxieties concerning the future of public libraries in the mobile eReading era? <br />
  • 45. Understand the Stakeholders<br />Authors<br />Agents, Rights Holders, and other Inscrutables<br />Publishers<br />Booksellers<br />Librarians<br />Library vendors<br />IT companies<br />Readers<br />
  • 46. Action is Needed, but What Type is Not Self-Evident<br />Painting, mowing, and shoveling snow produce immediate, discernible results.<br />Libraries need to undertake “murky work” for continued success in the eReading era. <br />
  • 47. Action Plan: General Strategy<br />Gain experiential knowledge of the various portable eReading experiences. <br />Imagine how existing library services and new ones could enhance these experiences.<br />Beef up the collection of eBooks.<br />Streamline the process for the user. <br />Pay attention to all stakeholders, but focus on readers and authors. <br />
  • 48. What You Can Do Later Today<br />Get Thee to a Tech Petting Zoo: Pick up these devices and play with them. <br />Download some free eReading software and content to your PP ICE of choice. <br />Begin at least one complete portable eReading experience.<br />Read and talk about this portable eReading revolution with friends, family, colleagues. <br />
  • 49. Library Call to Action<br />Individually, Libraries must:<br />Become actively engaged in market developments<br />Work on building up our eBook collections<br />Sweat the details: eReading is a complete thing<br />Collectively, Libraries must:<br />eReader Bill of Rights<br />Develop a library-friendly PP ICE?<br />Federal legislation to protect and promote the library lending model for digital content? <br />Community Publishing Platform <br />
  • 50. eReader Bill of Rights: Just One Plank…<br />The reader controls how a book is experienced as a sensory experience.<br />Not authors<br />Not rights holders<br />Not publishers<br />Exhibit A: The tussle over the text-to-speech function on the Kindle. <br />http://librarianinblack.net/librarianinblack/2011/02/ebookrights.html<br />
  • 51. What Are Library Orgs Doing?<br />COSLA Study (first half of 2010)<br />http://www.cosla.org/documents/COSLA2270_Report_Final1.pdf <br />ALA Office of Info Technology Policy eBook TF (first half of 2011)<br />
  • 52. COSLA Report on Portable eReading and Public Libraries<br />Consolidate/leverage Pub Lib purchasing power<br />Consolidated access point for Pub Lib content<br />Develop a device certification process<br />Document how Public Library use contributes to a culture of reading (and book buying)<br />Help local authors. Support self-publishing<br />More leadership about reading’s future<br />Public Libraries as labs for new reading experiences<br />
  • 53. Dive Into the eReading Revolution<br />
  • 54. Thank You for Your Time and Attention<br />Tom Peters<br />Founder and CEO<br />TAP Information Services<br />tpeters@tapinformation.com<br />816.616.6746<br />www.tapinformation.com<br />Twitter: TAPintoIT<br />FB: Thomas A. Peters<br />Blog: http://tapintoit.wordpress.com/<br />

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