The document discusses how the National Broadband Network (NBN) in Australia will provide faster and more reliable broadband internet access across the country. It notes that the NBN will allow internet speeds up to 100 Mbps for most households and businesses. The summary discusses how the ubiquitous high-speed internet provided by the NBN will impact Australian businesses both internally and externally. Internally, businesses can benefit through cost reductions from teleworking, cloud computing, and improved productivity. Externally, businesses need to consider how the NBN may impact their customers, suppliers, rivals, potential new entrants, and substitutes. The document emphasizes that the internet should be a key part of any business strategy going forward.

1. The NBN, broadband Internet and its impact on small business Jane Nathan Marketing & Mediation

2. Introduction Fergal Coleman Slides and links available at http://www.symphony3.com/Small-business-NBN See also nbnco.com.au nbn.gov.au http://www.dbcde.gov.au/

3. Introduction The NBN – What, when and how What it means for business What must we include in our seminars/workshops

4. What we need to emphasise The Internet is key to your business strategy "All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…” McKinsey Report: Internet Matters 2011

5. Introduction to the NBN

6. What you need to know Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps. More reliable Ubiquitous Future proof

7. Fibre Penetration in Key Economies Australia isn’t currently on the list! Source: FTTH Council, 2010 http://ftthcouncil.com/en/newsroom/2010/02/26/g-20-need-to-speed-up-on-fiber-to-the-home

8. How Much Faster? http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273

9. Coverage

10. Digital Economy Goals The Strategy’s eight goals aim to: increase Australian households’ online participation increase Australian business’ and not-for-profit organisations’ online engagement smartly manage our environment improve health and aged care expand online education increase teleworking improved online government service delivery and engagement increase digital engagement in regional Australia.

11. Multiple Revolutions

12. The bottom line “Companies using the web intensively gain greater market shares and higher margins” 20% decrease in travel costs 20% improvement in marketing effectiveness 10% reduction in operational costs 15% decrease in marketing costs 18% increase in customer satisfaction 41% increase in employee satisfaction “The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010

13. The bottom line 10% increase in productivity for small and medium businesses from Internet usage 2.6 jobs created for every 1 job lost 75% of Internet impact arises from traditional industries Small and medium businesses heavily using Web technologies grow and export 2x as much as others “The internet is still in its infancy” MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011

14. The bottom line: Australia The Internet’s economic impact is overwhelmingly felt in industries that aren’t often thought of as cutting edge technology. Internet activity has doubled over the past four years $27 billion in productivity increases to business and government. Australia’s Internet economy will grow 7% each year, double the growth of the national economy. Deloitte, “The Connected Continent: How the Internet is transforming the Australian economy.” August 2011

15. Discussion How will the NBN impact the workshop/seminar content you deliver? What are the internal impacts to the business of the NBN? What are the external impacts to the business of the NBN? Discuss threats and opportunities with partner/table Share key points with group What workshop/seminar do you run and how does the NBN impact the topic?

16. Strategic Planning The Internet is key to your business strategy Emergent and Realized Strategy (Mintzberg) Success will be determined over a period of years not months “Deliberate strategies provide the organization with a sense of purposeful direction. Emergent strategy implies that an organization is learning what works in practice. Mixing the deliberate and the emergent strategies help the organization to control its course while encouraging the learning process”

17. Retail, eCommerce, mCommerce, Social Shopping Blended Commerce Changing business models Coupon sites Adapt and thrive or die!

18. Teleworking and Video Conferencing Time and cost savings from travel Smaller offices Recruitment and retention gains Increased workforce participation Infrastructure savings Access Economics Report 2010

19. Outsourcing, Crowdsourcing, Collaboration What don’t you need to do? We will continue to outsource more and more Can customers outsource more to you? Can you outsource to your customers/community?

20. Key Business Assets: Innovation and Creativity “Today, just about everything is becoming a commodity, except imagination, except the ability to spark new ideas. If I just have the spark of an idea now, I can get a designer in Taiwan to design it. I can get a factory in China to produce a prototype. I can get a factory in Vietnam to mass manufacture it. I can use Amazon.com to handle fulfillment. I can use freelancer.com to find someone to do my logo and manage my backroom. And I can do all this at incredibly low prices. The one thing that is not a commodity and never will be is that spark of an idea.” Tom Friedman, NY Times Editorial, 20 March 2010

21. Learning and Development and Education Remote learning Learning open to everyone (ill, disabled, weather) Collaboration, virtual classes Access to endless amounts of information

22. The New Marketing Paradigm

23. (Online) Marketing iTuner Blendtec Adwords Email Marketing

24. Cloud Computing Pay by Use Rented No overhead No upfront capital required See also: http://www.youtube.com/watch?v=n9LmzsaO698&feature=related

25. Small Business in the Cloud symphony3.com

26. Data The global amount of data created collected and shared in 2009 grew by 62% In 2010 is estimated that 1.2 zettabytes have been created and shared In 2020 this number will reach 35 zettabytes A zettabyte equals 1 trillion gigabytes or 1000 Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data

27. Data It’s a source of competitive advantage We can capture data on everything It’s becoming less and less expensive But we need to know what data to collect We need the skills to collect, and analyse it We need the ability to use the analysis practically

28. 3D Printing – Believe it or not! “Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did” The Economist, Feb 10th, 2011.

29. Conclusion The internet should be central to your business The NBN makes it even more so The Internet is still in its infancy All Businesses Businesses must change now

30. For more information Fergal Coleman Slides and links available at http://www.symphony3.com/Small-business-NBN See also nbnco.com.au nbn.gov.au http://www.dbcde.gov.au/

31. How can the NBN help internal processesbusiness internally ? How can you reduce costs Eg. Teleworking Eg Cloud computing Improve productivity Do you have the right skills? What additional skills do you need?

32. How will your business be affected externally Customers Who, where, what? Suppliers Sourcing, communicating Industry Rivalry How can you gain an edge? Potential Entrants How can you protect your existing business? Substitutes Can you become irreplaceable?