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Digital agriculture  - the implications of the digital economy for the agriculture sector
 

Digital agriculture - the implications of the digital economy for the agriculture sector

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Presentation delivered to the Water Technology Cluster Expo in Shepparton, Victoria, Australia, May 2013

Presentation delivered to the Water Technology Cluster Expo in Shepparton, Victoria, Australia, May 2013

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  • We are not Telstra, we do not sell directly to consumers. Infrastructure provider, level playing field for services. Wholesale model can Co-exist in the new environment.New industry model separation of wholesale from retail service level playing field for RSPs OSS/BSS non-discriminatory accessInnovation and value-added occurs in layers of service above NBNExpect growth in wholesale based competition
  • The National Broadband network underpins industry development across many sectorsNBN Co is providing the Layer 2 high speed access to all Australians through fibre, satellite and wireless.Government, businesses and industry will deliver a variety of application solutions utilizing high speed broadband.New business models, new or improved services or save cost through better service delivery.Some Examples:Tele-working - Worker flexibility for locationSmall business – on demand cloud services for storage, high definition communication
  • Ability now to use the data to target key groupsNeed to have your website compatible with mobile e.g. phone numbersWays of using aps to provide better customer serviceUtilising email – links back to website still working wellNeed to think through how are you going to use eCommerce options e.g. paypal how automated are you going to go.
  • Ability now to use the data to target key groupsNeed to have your website compatible with mobile e.g. phone numbersWays of using aps to provide better customer serviceUtilising email – links back to website still working wellNeed to think through how are you going to use eCommerce options e.g. paypal how automated are you going to go.
  • http://youtu.be/A1X0R9w9txMhttp://www.youtube.com/watch?v=0npKN3cA0a8
  • http://youtu.be/A1X0R9w9txMhttp://www.youtube.com/watch?v=0npKN3cA0a8

Digital agriculture  - the implications of the digital economy for the agriculture sector Digital agriculture - the implications of the digital economy for the agriculture sector Presentation Transcript

  • DIGITAL AGRICULTUREWhat broadband means for the agriculture industry
  • INTRODUCTION2DIGITAL AGRICULTURE ECONOMYFergal ColemanDirector of Symphony3Twitter: @Symphony3ThinkEmail: fcoleman@symphony3.comLinkedIn: au.linkedin.com/in/fergalcoleman/www.digitalagriculture.com.au
  •  Introduction The NBN – What it is The Digital Economy What’s changing Case studies Conclusion and Next StepsAGENDA3DIGITAL AGRICULTURE ECONOMY
  •  The National Broadband Network (NBN) is an upgrade to the existingtelecommunications network. It provides the infrastructure for affordable, high-speedinternet and phone access for all Australians, regardless of where you live or work.However, the NBN is much more than faster internet.INTRODUCTION TO THE NBN4DIGITAL AGRICULTURE ECONOMYThe NBN has helped many businessesalready discover cost savings andhigher productivity in ways neverimagined. Learn more the NBN forBusiness page by visitinghttp://www.nbnco.com.au/nbn-for-business/index.htmlhttp://www.youtube.com/watch?v=JU-zIEkGJpsLearn More
  • WHAT DOES THE NBN MEAN?5DIGITAL AGRICULTURE ECONOMY• Faster… much, much, faster• The NBN will provide 93 per cent of households broadband speeds of up to100 megabits per second (Mbps), or about 28 times faster than most peopleexperience today. The remaining premises (seven per cent) will beconnected via a combination of wireless and satellite technologies providingpeak speeds of at least 25 Mbps.• More reliable• Ubiquitous
  • HOW FAST?6DIGITAL AGRICULTURE ECONOMY
  • Future ProofingGoogle Fiberhere, andSingaporebuilding thisFUTURE PROOFING
  • IT’S ABOUT BEING GLOBALLY COMPETITIVE
  • WHEN WILL I GET IT?9DIGITAL AGRICULTURE ECONOMY
  • NBN Co - Layer 2 Ethernet Access Network WholesalerRetailWholesaleRetail serviceproviderRetail serviceproviderRetail serviceproviderRetail serviceproviderWholesaler/AggregatorWHEN WILL I GET IT?NBNco IS A WHOLESALER
  • These Service Providers had a signed WBA as at 30 August 2012
  • HOW MUCH WILL IT COST?12DIGITAL AGRICULTURE ECONOMYPricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
  • HOW MUCH WILL IT COST? (slide courtesy of NBNco)13PriceSpeed & Functionality$TBCHigh Capacity,Complex functionality& enterprise gradeservice levelsSub $100 p/m(wholesale cost)Basic speeds &functionalityStarting from$200 p/m(wholesale cost)Committed information rates,symmetric speeds, traffic classes& service level options
  • Heatlh•Tele-medicine•Tele-care•VideoConsultations•Monitoring•RecordsEducation•VirtualClassroom•Collaboration•Access•ResearchCommunity•Government•SocialInclusion•Participation•Comms•RegionalDevelopmentBusiness•Tele-working•Cloud Services•FlexibleWorkforce•CollaborationEntertainment•Social TV•Video onDemand•IPTV•Games•VideoConferencingLayer 2National Broadband NetworkBUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)
  • THE DIGITAL ECONOMY: IT’S WHAT WE DO WITH THE PIPES!
  • The Digital Economy is about betterlives!The eight National Digital Economy Goals focus on the areas of:• Online participation by Australian households (Digital Divide)• Online engagement by Australian businesses and not-for-profitorganisations• Smart management of our environment and infrastructure• Improved health and aged care• Expanded online education• Increased teleworking• Improved online government service delivery and engagement• Greater digital engagement in regional Australia.THE DIGITAL ECONOMY
  • The NBN will benefit your family in the following ways:INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU17DIGITAL AGRICULTURE ECONOMYHeatlh• Tele-medicine• Tele-care• VideoConsultations• Monitoring• RecordsEducation• VirtualClassroom• Collaboration• Access• ResearchCommunity• Government• SocialInclusion• Participation• Comms• RegionalDevelopmentBusiness• Tele-working• CloudServices• FlexibleWorkforce• CollaborationEntertainment• Social TV• Video onDemand• IPTV• Games• VideoConferencing
  • DATA IS A MAJOR ASSET18DIGITAL AGRICULTURE ECONOMYhttp://sydney.edu.au/agriculture/pal/GGA_FSTC_project/index.shtml
  • Sample Appswww.Vitalfields.comTHE WORLD IS MOBILE – SO IS FARMING19DIGITAL AGRICULTURE ECONOMY
  • SMART FARM: PRECISION AGRICULTURE ON THE CLOUD22DIGITAL AGRICULTURE ECONOMYI’m busy, just tell me what I need to know! ARMIDALE SMART FARM
  • SMART FARM: REMOTE MECHANIC23DIGITAL AGRICULTURE ECONOMYHelp me help myself ARMIDALE SMART FARM
  •  They benefit farm owners and farmers by allowing them to focus on issues for theirbusiness as opposed to day to day activities. Farmers will have access to wealth of information and data from a network ofwireless sensors monitoring soil, crops, or pastures, livestock, machinery andenvironmental conditions on the farm.• Pathways to improved production (Precision Agriculture)– 10-30% reduction in fertiliser input (rainfed and irrigated crops)– 50-100% improvement in yield:water ratio (irrigated crops)– 20% improvement in pasture use efficiencySMART FARMS24DIGITAL AGRICULTURE ECONOMYSmart Farms: NSW, Armidale
  • Better Field Preparation & PlantingThe technology helps a business owner spend less time on setting upimplements, tracking weather reports, determining the ideal time tofertilize by and / or trying to remember what adjustments were madelast time.Improved Crop CareTechnology provided by the solution helps business owners make real timedecisions based on locating specific, real-time weather data.Maximum Harvesting BenefitsUsers are able to control the location of the tractor and grain cart from the cabfor on-the-go unloading. This helps reduce wait time, operator stress, spillage,fuel consumption and even soil compactionPrecision Farm ManagementFarming today produces more data than ever before. With this technologya business owner can define soil grids and track sample number from their phone ortablet.CASE STUDY 1 – JOHN DEERE25DIGITAL AGRICULTURE ECONOMYStep Aside OR Hop On Board
  • Web Based Software• generate yield maps, soil sampling maps, import satellite imagery fromsingle package• up to date weather reports,• To ensure that a farm owner is making smarter business decisions usingprecision farming CASE IH also offers an online calculator to help calculatethe ROI on using precision farming techniques and the cost savings byusing their technology.GPS EquipmentCASE IH offers a range of GPS driving displays and receivers to talk to theirmachinery. This allows them to give farmers year-to-year accuracy whichcan be measured by repeated trials. For example, year-to-year accuracymeans an operator can drive the same rows next year to within one inchof this year’s rows, 95% of the time (Source: CASE IH AFS, 2012).CASE STUDY 2 – CASE IH26DIGITAL AGRICULTURE ECONOMYStep Aside OR Hop On Board FARM TECHNOLOGY
  • Guidance Products• The Autopilot™ automated steering systemprovides one-inch repeatability from plant toharvest with any field pattern, and extends youroperating hours with incredible precision.Receivers• Case IH’s offer a range of receivers, antennasand smart antennas that offer an accuracy thathelps farmers be more productive by workingmore efficiently.• Reduce input costs like fossil fuels, as well asincrease profits.CASE STUDY 2 – CASE IH (CONTINUED)27DIGITAL AGRICULTURE ECONOMYStep Aside OR Hop On Board FARM TECHNOLOGYSource : John Deere FarmSight TM
  • DIRECT TO MARKET28DIGITAL AGRICULTURE ECONOMY
  • SOCIAL NETWORKING – CONNENT/SHARE KNOWLEDGE29DIGITAL AGRICULTURE ECONOMY
  • EDUCATION30DIGITAL AGRICULTURE ECONOMY
  •  Make a commitment Know where you need help - Get training or outsource www.digitalagriculture.com.au How to start managing your farm with PA from TimNeale - http://www.precisionagriculture.com.au/pa-for-farmers.phpCONCLUSION: NEXT STEPS31DIGITAL AGRICULTURE ECONOMYWHERE DO YOU START?
  •  The Digital Economy is coming (in fact it’s here!) You can’t afford to wait It offers massive opportunities Don’t be afraid and get stuck in!Conclusion32DIGITAL AGRICULTURE ECONOMY
  • THANK YOU!33DIGITAL AGRICULTURE ECONOMYFergal ColemanDirector of Symphony3Twitter: @Symphony3ThinkEmail: fcoleman@symphony3.comLinkedIn: au.linkedin.com/in/fergalcoleman/www.digitalagriculture.com.au