This document discusses the evolving role of women entrepreneurs and provides statistics on women's entrepreneurship globally and in Thailand. It finds that while COVID-19 has impacted women's employment more than men's, women have proven resilient and many economies saw an increase in women's entrepreneurial activity during the pandemic. The document advocates for greater access to financing and training to support women entrepreneurs as well as policies that promote women's entrepreneurship and networking opportunities.

1. EVO LVING ROL E | | WOMEN ENTREPRENEUR
BE A DREAMCATCHER NOT A DREAMER
16.07.2022 By: Supavadee Tantiyanon
eXPerience Matters Thailand

2. eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
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dential.
Supavadee Tantiyanon
Founder Experience Matters
A Free-mind Marketing Practitioner
MullenLowe Group : CEO
Ogilvy APAC : APAC Regional Consultant
OgilvyOne : Managing Director
Minor Group : Digital Service Director
Leo Burnett : Business Director (CRM / Digital)
Unilever Thailand : Snr. Brand Manager Pond’s
Past
Volunteering
Marketing Association of Thailand : VP Government Relationship
Digital Technology User Group of Thailand Association : Vice President
Program Management Unit on Area Based Development : Marketing & Business Advisory Board
พอแล้วดีThe Creator : Trainer
Thai Chamber of Commerce : Strategic Committee - Wellness
SB Thailand : Working Group Member
Experience Matters : Founder & Consultant
Malee Group PLC : Board of Director
Current
CU RadioPlus : Board of Director
Thamasart University || ผู้ทรงคุณวุฒิ ภาควิชาการตลาด คณะบัญชีฯ
KKU’s Lithium Ion Battery Lab & Factory : Board of Director
Massive experiences:
Marketing, Branding, Customer
Experience, CRM, Digital, Data Driven
Marketing, Business Process,
Technology Integration
People is the great mystery on earth. Understand them and initiate
relationship with them are quite a challenge.
I love to observe, articulate the meanings and plan for the relationship
quest to see if my hypothesis is working or not.
Specialties: CRM, Business Process, Marketing, Digital, Customer
Experiential Marketing
https://www.linkedin.com/in/supavadee-tantiyanon-1990138/
Email: supavadee.T@experiencematters.biz

3. eXperience
MATTERS
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WOMEN’S ROL ES IN 21ST CENTURY
SELF || FAMILY || PROFESSIONAL || SOCIETY

4. G L O B A L R A N K I N G
#1
United States
#2
New Zealand
#3
Canada
#4
Australia
#5
Switzerland
#6
Taiwan
#7 #8 #9 #10
Germany Israel Sweden
United Kingdom
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
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dential.
Mastercard Women’s Entrepreneurs Index2021

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dential.
2 in 3
women-led
fi
rms have
been strongly impacted
by the pandemic (64%)
52% of men
54%
of those who lost jobs
during the pandemic
were women
39% of global
e m p l o y m e n t
were women
90%
of women who lost jobs
didn’t return to work
70%of men
ECO NOMIC PARTICIPATION
36
m o r e y e a r s t o t h e
estimated time, it will take
to close the global gender
gap
COVID-19 impacts women more than men economically.
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
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MATTERS
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6. eXperience
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E N T R E P R E N E U R I A L A C T I V I T Y
Despite challenges, women have proven to be RESILIENT, CONFIDENT
and OPTIMISTIC ENTREPRENEURs
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
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14 economies saw increased
women’s entrepreneurial
activity during the pandemic
+9.3% +7.5% +5.2%
In Colombia In Uruguay In Angola

7. eXperience
MATTERS
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E N T R E P R E N E U R I A L A C T I V I T Y
Despite challenges, women have proven to be RESILIENT, CONFIDENT
and OPTIMISTIC ENTREPRENEURs
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
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dential.
10 economies where women’s
entrepreneurship surpassed
that of men
51% of working age women in
Angola are about to start a
business or run a young one

8. eXperience
MATTERS
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M E A N I N G F U L I N T E N T
Women are seizing opportunities to further their aspiration, but other are
driven by necessity
80%
of working entrepreneurs in
Vietnam, Thailand, Costa Rica
and Nigeria are opportunity-
driven
i n S a u d i A r a b i a
started a business to
build wealth
in the UK started a
business to make a
difference
in Taiwan started a
business to continue
a family tradition
eXperience
MATTERS
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dential.

9. eXperience
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SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
THA IL AN D AT A GL A NCE
Women’s Entrepreneurs Index 2021
MIWE 2021
RANK
#19
SCORE
61.8
WOMEN PROFESSIONALS
#5
WOMEN BUSINESS LEADERS
#17
Driven by:
Rapid growth in digitization
Strong and ongoing public sector support
Vibrant & fast growing MSME sector

10. D R E A M
?

11. eXperience
MATTERS
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dential.
eXperience
MATTERS
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DREAMCATCHER

12. MODE RATI ON
REASO NABL ENESS
BAL A NC E / STA BILIT Y / SUSTA INA B ILIT Y
OF
ECONOMY / SOC IET Y / ENVIRONM ENTAL / C ULTURE
SUFFICIENT
E C O N O M Y
REASONABLENESS SE LF-I MMUNIT Y
THE M IDDLE PATH
SELF-IMM UNIT Y

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MATTERS
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TIME FOR ACTION
eXperience
MATTERS
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dential.
ACCESS TO FI NANCE & TRAINING
POLIC IE S THAT SUPPORT WO MEN’S
ENTREP RENE URSHIP
SUPPORTING NET WORKING FROM
WOM EN AROUND THE WO RLD
YOU R OWN WILL’S POWER
AND DE TE RMI NATIO N
and m ost im por t ant ly…

14. We cannot be alone and still be happy if others around us are suffering
instead we should share their suffering and help ease their troubles
according to our ability and capability.
HM King Bhumibol Adulyadej, Rama IX

15. eXperience
MATTERS
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dential.
WHEN WOM EN WORK , ECONOMIES GROW

16. eXperience
MATTERS
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dential.
THANK YOU
Supavadee Tantiyanon
supavadee.t@experiencematters.biz
https://www.linkedin.com/in/supavadee-tantiyanon-1990138/