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EVO LVING ROL E | | WOMEN ENTREPRENEUR
BE A DREAMCATCHER NOT A DREAMER
16.07.2022 By: Supavadee Tantiyanon


eXPerience Matters Thailand
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
Supavadee Tantiyanon
Founder Experience Matters
A Free-mind Marketing Practitioner
MullenLowe Group : CEO
Ogilvy APAC : APAC Regional Consultant
OgilvyOne : Managing Director
Minor Group : Digital Service Director
Leo Burnett : Business Director (CRM / Digital)
Unilever Thailand : Snr. Brand Manager Pond’s
Past
Volunteering
Marketing Association of Thailand : VP Government Relationship
Digital Technology User Group of Thailand Association : Vice President
Program Management Unit on Area Based Development : Marketing & Business Advisory Board
พอแล้วดีThe Creator : Trainer
Thai Chamber of Commerce : Strategic Committee - Wellness
SB Thailand : Working Group Member
Experience Matters : Founder & Consultant
Malee Group PLC : Board of Director
Current
CU RadioPlus : Board of Director
Thamasart University || ผู้ทรงคุณวุฒิ ภาควิชาการตลาด คณะบัญชีฯ
KKU’s Lithium Ion Battery Lab & Factory : Board of Director
Massive experiences:


Marketing, Branding, Customer
Experience, CRM, Digital, Data Driven
Marketing, Business Process,
Technology Integration


People is the great mystery on earth. Understand them and initiate
relationship with them are quite a challenge.


I love to observe, articulate the meanings and plan for the relationship
quest to see if my hypothesis is working or not.


Specialties: CRM, Business Process, Marketing, Digital, Customer
Experiential Marketing
https://www.linkedin.com/in/supavadee-tantiyanon-1990138/
Email: supavadee.T@experiencematters.biz
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
WOMEN’S ROL ES IN 21ST CENTURY
SELF || FAMILY || PROFESSIONAL || SOCIETY
G L O B A L R A N K I N G
#1
United States
#2
New Zealand
#3
Canada
#4
Australia
#5
Switzerland
#6
Taiwan
#7 #8 #9 #10
Germany Israel Sweden
United Kingdom
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
Mastercard Women’s Entrepreneurs Index2021
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
2 in 3
women-led
fi
rms have
been strongly impacted
by the pandemic (64%)
52% of men
54%
of those who lost jobs
during the pandemic
were women
39% of global
e m p l o y m e n t
were women
90%
of women who lost jobs
didn’t return to work
70%of men
ECO NOMIC PARTICIPATION
36
m o r e y e a r s t o t h e
estimated time, it will take
to close the global gender
gap
COVID-19 impacts women more than men economically.
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
E N T R E P R E N E U R I A L A C T I V I T Y
Despite challenges, women have proven to be RESILIENT, CONFIDENT
and OPTIMISTIC ENTREPRENEURs
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
14 economies saw increased
women’s entrepreneurial
activity during the pandemic
+9.3% +7.5% +5.2%
In Colombia In Uruguay In Angola
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
E N T R E P R E N E U R I A L A C T I V I T Y
Despite challenges, women have proven to be RESILIENT, CONFIDENT
and OPTIMISTIC ENTREPRENEURs
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
10 economies where women’s
entrepreneurship surpassed
that of men
51% of working age women in
Angola are about to start a
business or run a young one
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
M E A N I N G F U L I N T E N T
Women are seizing opportunities to further their aspiration, but other are
driven by necessity
80%
of working entrepreneurs in
Vietnam, Thailand, Costa Rica
and Nigeria are opportunity-
driven
i n S a u d i A r a b i a
started a business to
build wealth
in the UK started a
business to make a
difference
in Taiwan started a
business to continue
a family tradition
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021
THA IL AN D AT A GL A NCE
Women’s Entrepreneurs Index 2021
MIWE 2021
RANK
#19
SCORE
61.8
WOMEN PROFESSIONALS
#5
WOMEN BUSINESS LEADERS
#17
Driven by:


Rapid growth in digitization


Strong and ongoing public sector support


Vibrant & fast growing MSME sector
D R E A M
?
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
DREAMCATCHER
MODE RATI ON
REASO NABL ENESS
BAL A NC E / STA BILIT Y / SUSTA INA B ILIT Y
OF
ECONOMY / SOC IET Y / ENVIRONM ENTAL / C ULTURE
SUFFICIENT
E C O N O M Y
REASONABLENESS SE LF-I MMUNIT Y
THE M IDDLE PATH
SELF-IMM UNIT Y
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
TIME FOR ACTION
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
ACCESS TO FI NANCE & TRAINING
POLIC IE S THAT SUPPORT WO MEN’S
ENTREP RENE URSHIP
SUPPORTING NET WORKING FROM
WOM EN AROUND THE WO RLD
YOU R OWN WILL’S POWER
AND DE TE RMI NATIO N
and m ost im por t ant ly…
We cannot be alone and still be happy if others around us are suffering
instead we should share their suffering and help ease their troubles
according to our ability and capability.


HM King Bhumibol Adulyadej, Rama IX
eXperience
MATTERS
Copyright eXperience Matters 2022. Proprietary and Con
fi
dential.
WHEN WOM EN WORK , ECONOMIES GROW
eXperience
MATTERS
Copyright eXperience Matters 2020. Proprietary and Con
fi
dential.
THANK YOU
Supavadee Tantiyanon
supavadee.t@experiencematters.biz
https://www.linkedin.com/in/supavadee-tantiyanon-1990138/

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Women, Let's be A Dream Catcher & Be Success_Supavadee T. eXperience Matters_Thailand_16072022.pdf

  • 1. EVO LVING ROL E | | WOMEN ENTREPRENEUR BE A DREAMCATCHER NOT A DREAMER 16.07.2022 By: Supavadee Tantiyanon eXPerience Matters Thailand
  • 2. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. Supavadee Tantiyanon Founder Experience Matters A Free-mind Marketing Practitioner MullenLowe Group : CEO Ogilvy APAC : APAC Regional Consultant OgilvyOne : Managing Director Minor Group : Digital Service Director Leo Burnett : Business Director (CRM / Digital) Unilever Thailand : Snr. Brand Manager Pond’s Past Volunteering Marketing Association of Thailand : VP Government Relationship Digital Technology User Group of Thailand Association : Vice President Program Management Unit on Area Based Development : Marketing & Business Advisory Board พอแล้วดีThe Creator : Trainer Thai Chamber of Commerce : Strategic Committee - Wellness SB Thailand : Working Group Member Experience Matters : Founder & Consultant Malee Group PLC : Board of Director Current CU RadioPlus : Board of Director Thamasart University || ผู้ทรงคุณวุฒิ ภาควิชาการตลาด คณะบัญชีฯ KKU’s Lithium Ion Battery Lab & Factory : Board of Director Massive experiences: Marketing, Branding, Customer Experience, CRM, Digital, Data Driven Marketing, Business Process, Technology Integration People is the great mystery on earth. Understand them and initiate relationship with them are quite a challenge. I love to observe, articulate the meanings and plan for the relationship quest to see if my hypothesis is working or not. Specialties: CRM, Business Process, Marketing, Digital, Customer Experiential Marketing https://www.linkedin.com/in/supavadee-tantiyanon-1990138/ Email: supavadee.T@experiencematters.biz
  • 3. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. WOMEN’S ROL ES IN 21ST CENTURY SELF || FAMILY || PROFESSIONAL || SOCIETY
  • 4. G L O B A L R A N K I N G #1 United States #2 New Zealand #3 Canada #4 Australia #5 Switzerland #6 Taiwan #7 #8 #9 #10 Germany Israel Sweden United Kingdom SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021 eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. Mastercard Women’s Entrepreneurs Index2021
  • 5. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. 2 in 3 women-led fi rms have been strongly impacted by the pandemic (64%) 52% of men 54% of those who lost jobs during the pandemic were women 39% of global e m p l o y m e n t were women 90% of women who lost jobs didn’t return to work 70%of men ECO NOMIC PARTICIPATION 36 m o r e y e a r s t o t h e estimated time, it will take to close the global gender gap COVID-19 impacts women more than men economically. SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021 eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential.
  • 6. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. E N T R E P R E N E U R I A L A C T I V I T Y Despite challenges, women have proven to be RESILIENT, CONFIDENT and OPTIMISTIC ENTREPRENEURs SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021 eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. 14 economies saw increased women’s entrepreneurial activity during the pandemic +9.3% +7.5% +5.2% In Colombia In Uruguay In Angola
  • 7. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. E N T R E P R E N E U R I A L A C T I V I T Y Despite challenges, women have proven to be RESILIENT, CONFIDENT and OPTIMISTIC ENTREPRENEURs SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021 eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. 10 economies where women’s entrepreneurship surpassed that of men 51% of working age women in Angola are about to start a business or run a young one
  • 8. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. M E A N I N G F U L I N T E N T Women are seizing opportunities to further their aspiration, but other are driven by necessity 80% of working entrepreneurs in Vietnam, Thailand, Costa Rica and Nigeria are opportunity- driven i n S a u d i A r a b i a started a business to build wealth in the UK started a business to make a difference in Taiwan started a business to continue a family tradition eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential.
  • 9. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. SOURCE: MASTERCARD INDEX OF WOMEN ENTREPRENEURS 2021 THA IL AN D AT A GL A NCE Women’s Entrepreneurs Index 2021 MIWE 2021 RANK #19 SCORE 61.8 WOMEN PROFESSIONALS #5 WOMEN BUSINESS LEADERS #17 Driven by: Rapid growth in digitization Strong and ongoing public sector support Vibrant & fast growing MSME sector
  • 10. D R E A M ?
  • 11. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. DREAMCATCHER
  • 12. MODE RATI ON REASO NABL ENESS BAL A NC E / STA BILIT Y / SUSTA INA B ILIT Y OF ECONOMY / SOC IET Y / ENVIRONM ENTAL / C ULTURE SUFFICIENT E C O N O M Y REASONABLENESS SE LF-I MMUNIT Y THE M IDDLE PATH SELF-IMM UNIT Y
  • 13. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. TIME FOR ACTION eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. ACCESS TO FI NANCE & TRAINING POLIC IE S THAT SUPPORT WO MEN’S ENTREP RENE URSHIP SUPPORTING NET WORKING FROM WOM EN AROUND THE WO RLD YOU R OWN WILL’S POWER AND DE TE RMI NATIO N and m ost im por t ant ly…
  • 14. We cannot be alone and still be happy if others around us are suffering instead we should share their suffering and help ease their troubles according to our ability and capability. HM King Bhumibol Adulyadej, Rama IX
  • 15. eXperience MATTERS Copyright eXperience Matters 2022. Proprietary and Con fi dential. WHEN WOM EN WORK , ECONOMIES GROW
  • 16. eXperience MATTERS Copyright eXperience Matters 2020. Proprietary and Con fi dential. THANK YOU Supavadee Tantiyanon supavadee.t@experiencematters.biz https://www.linkedin.com/in/supavadee-tantiyanon-1990138/