Presentation outlining the opportunity for digital, gaming, app, virtual world and social brands in Toy licensing and ancilary merchandise.l

1. Fusing The Toy & Game Worlds
simon@atnewmedia.com
steve.reece@vicientertainment.co.uk

2. The Opportunity
• Toy merchandise from digital gaming brands:
£77m in 2012!
+ 28% yoy

3. The Trailblazers
• Moshi Monsters.
• Angry Birds.
• Club Penguin.
• Talking Friends.
• Fruit Ninja.
• Your brand next…?

4. The Challenge
• Brand licensing process complicated, convoluted and
requires access to extensive contact networks.
• Digital gaming brands not set up to manage / focus on
complex and specialised ancillary activity.
• Poorly executed brand licensing programs damage brands.
• Most licensing agencies don’t know your world, and will
purely focus on securing as many deals as possible.
• Licensing agencies often devoid of strategic and coherent
brand management disciplines.

5. The Solution
• AT New Media – specialists in the world of Gaming.
• Virtual World Licensing – specialists in the world of Toys.
• Together a powerful resource for your company.
- Maximising your opportunity
- Reducing impact of managing your licensing program.
• Strategic Consultancy approach = long term brand equity.
Fusing The Toy & Game Worlds