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Skill Pod Media Presentation

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SkillPod Media casual games solutions presentation

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Skill Pod Media Presentation

  1. 1. The Online Gaming Opportunity Which is bigger – the music, film or computer gaming industry?
  2. 2. About Us • SkillPod Media established March 2004 • 9 Years online gaming experience • Current clients include: – M-Net - KTV – OUTsurance – Media 24 – News24 & 24.com – Independent Newspapers (IOL) – Ananzi – EZ PhoneBill (USA) – Gadu Gadu (Poland, Romania & Ukraine) – Strika (South Africa & Columbia) – RTL NL – Miway Insurance
  3. 3. The Business • We deploy and manage games portals • Provide game focused advertising solutions • SkillPod Media Proprietary Game Management platform: – Advanced game management system – 600+ games across all genres – 450+ games with source code – 180 high score games – 230 download games – Integration into Mochi & BigFish Games – The typical user: • Age between 25 & 55 • 89% over 30 • 55% Female
  4. 4. Casual Games Why do 217 Million people play casual games? – Stress release – Boredom relief – Chill out – Recognition – Social Fun – Ego – Self development • Casual games are fun, easy to learn and addictive • High levels of loyalty, commitment and enjoyment • Higher % female users
  5. 5. Motivated by Self and Others Trophies – Badges – PowerUps Virtual Items – Avatars Rankings-Comments-Ratings Message Boards and Chat Leaderboards Customisation Friends Lists
  6. 6. Using Gaming Content
  7. 7. KTV Games KTV site offered 4 online games, needed to enhance offering – now 600 games Achieved 9,500 users within first 2 weeks of launch, KTV website averaged less than 5,000 page views a month, now does 150,000+ game loads per month Align TV themes with online games / tournaments
  8. 8. Arcadia
  9. 9. Mini Site / Tournament Example
  10. 10. Foreign Language Games
  11. 11. Gaming Advertising Mediums
  12. 12. Casual Games Stats • Research firm Yankee Group estimates in-game ad revenues will reach $732 million by 2010, and the primary demographic audience, women over 30, holds 80 percent of decision-making buying power in the U.S. - making advertising in the medium all the more lucrative. • Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast.
  13. 13. Traditional Banner Advertising
  14. 14. Game Pre-loaders
  15. 15. Custom Game Development
  16. 16. Game Customisation
  17. 17. In-game Advertising
  18. 18. Adver-gaming Examples
  19. 19. Tournament Opportunities Features: • Tournaments can be open to All Users or Members Only • Tournaments can be setup for any time duration: • Minutes / Hours / Days / Weeks • Tournament Format: • Highest Score Wins Tournament • Lucky Draw, each score logged = entry into the draw • Prize Format: • Unlimited Prizes per Tournament • Prizes – Photo, Description and Value • Virtual Trophies • Games – Mobile or Download • Administration: • SkillPod or Publisher can Administer • Workflow for the control of Winners & Prizes
  20. 20. Integration Options – White Labelling / Re-skinning – Simple XML Feed – Advanced XML Feed – Mini Sites – Facebook Applications – Google Gadgets – Twitter Integration – Apple Dashboard Widgets – Mochi Distribution – Games Toolbar – Flash Lite Mobile Games
  21. 21. Contact: Mark van Diggelen Email: Mark@SkillPodMedia.com Web: www.SkillPodMedia.com Tel: +27 12 664 0071

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