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Gamification Workshop 27th September 2012

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Gamification Workshop 27th September 2012

  1. 1. Gamificationthe game’s afootGamification and financeDarren Amer, Strategy and UX ConsultantMark Russell, Strategic Consultant@precedentcomms #PrecGamification
  2. 2. Agenda0915 Presentation1015 Making a game1040 Q&A1100 End
  3. 3. Our objective today is tounderstand what gamification is,why you should care, howgamification is being appliedonline and…
  4. 4. You can’t stick a badge on somethingand call it a game?
  5. 5. The use of game mechanics to non-game application
  6. 6. Engage - Helping people to complete tasksEducate - To solve a problemEncourage - Challenge + reward = loyalty
  7. 7. “More than 50% of organizationswill gamify their innovationprocesses” by 2015[Gartner]
  8. 8. 10,000 hours of gaming[Carnegie Mellon University]
  9. 9. We connect and respondbetter to stories andchallenges. We seekautonomy, mastery andpurpose in our lives.
  10. 10. Motivations• Acceptance • Fun• Affiliation • Loyalty• Competition • Mastery• Curiosity • Ownership• Idealism • Power• Identity • Social• Independence inclusion/contact• Instant gratification • Status• Freedom • Winning
  11. 11. Mechanics• Achievement • Points• Appointment • Communal discovery• Avoidance • Random• Auction • Rewards• Choice • Risk• Countdown • Resource management• Difficulty • Score• Free • Time• Influence • Turns• Loss aversion • Quest• Progression
  12. 12. EncourageHelp people to complete tasks
  13. 13. EducateTo solve a problem
  14. 14. EngageChallenge + reward = loyalty
  15. 15. What makes a game?
  16. 16. Where to start− Use a white label product (Badgeville / Bunchball)− Tie in with an existing provider (Foursquare/Klout)− Fully bespoke solution
  17. 17. Questions for yourself – and your users− Players Who’s it for?− Motivation Loyalty, mastery, status, curiosity, fun− Mechanics Points, rewards, risk, time− How do you win?− What do you want to get out of it?

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