Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
The F-Factor
1.
2. The F-Factor
Welcome
Introduction of the speakers tonight:
Patrick van Heijningen
Arthur Vrolijk
Vincent Pasterkamp
Stefan Boom
Maaike Gerst
21/03/2012 The F-Factor
3. Introducing the F-factor
The F-factor:
Friends
Fans
Followers
What exactly is the F-factor?
Why is the F-factor so interesting for
companies?
21/03/2012 The F-Factor
4. What is the F-Factor?
F-Discovery
F-Rated
F-Feedback
F-Together
F-Me
21/03/2012 The F-Factor
6. More Facts & Figures
The average user clicks the ‘Like’ button 9
times each month.
Over 50m users 'like' brands every day
Some brands purchase conversion rate
increased by 160% after installing social
sharing features
Facebook is the second most popular word
that starts with “F” and ends with “K”
21/03/2012 The F-Factor
8. Chances
8 out 10 researches online... 42%
purchases online, 51% goes to the store!
Multi-channel consumers spend 82%
more per transaction!
Free marketing!
21/03/2012 The F-Factor
9. Recommendations
Go Online!
Make fans, not just customers!
21/03/2012 The F-Factor
F-DISCOVERY: How consumers discover new products and services by relying on their social networks. F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks. F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions. F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together. F-ME: How consumers’ social networks are literally turned into products and services.
Juicy couture
We might not be all to familiar with Zappos, but Zappos is one of the early adopters of using social media. Espacially in using Twitter. You can talk about almost every single item separately on the twitter account The biggest part of the success is the interaction between the employees of Zappos (over 500) and the customers
From 0.25 until 1.00 Since its start Levi’s has always been one of the biggest brands in the world when it comes to jeans and their jeans have been worn by the biggest stars in the world. In the late 2000’s the brand seemed to have lost some of its magic and it needed an impulse to get the buzz going again.
Another company strong in social marketing is Starbucks.
Starbucks interacts with customers by letting them think about improvement and innovation for Starbucks through MyStarbucksIdea. When you’ve shared your ideas other people can vote on that and discuss about it. Eventually, you can even see how Starbucks puts these ideas into practice.
And then there’s AXE. Their commercials always seem to be innovative, or catchy at least. So when AXE was asked to engage young Tunisian Males in the AXE Effect, they found out their target was on Facebook. Then they had to find something that could catch on, based on a typical Tunisian characteritic.
