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With many brands devoting entire teams to figuring out their social media strategies, it is no longer a footnote to digital marketing. But the matter of ROI continues to haunt many a CEO’s dream, even while brands continue to prove that social media is all about engaging with the consumer and building the customer base.
Moderator: Nate Elliott, , vp, principal analyst, Forrester @nate_elliott
Speaker: Erich Marx, director social media marketing, Nissan North America @emarxe
Ian Schafer, CEO, Deep Focus @ischafer