On 28 August, Split Media's Chief Digital Producer and Copywriter Isobel Bedford presented 'The Digital Marketer's Toolkit' at Monash University for the Let's Get Digital Event, presented by the Monash Marketing Students' Society and Computing & Commerce Association. The event was aimed students interested in the world of online and digital marketing.

1. The Digital Marketer’s Toolkit
Let’s Get Digital 2013

3. Facebook

4. The king
4
• 1.11 billion users worldwide (May 2013)
• Becoming increasingly commercial
• 100% free to create a brand page
• Posts only served to a % of your fans
• Flexible, affordable and effective
advertising available
• Set your daily budget limit
• Set up A/B split testing to compare
performance
• More powerful Insights released July 2013
• About your fans
• Measure your reach
• Review post performance

7. LinkedIn

8. The networker
8
• The #1 business networking site
• Create a professional network
• Use “Advanced” search to find people
in the companies and positions you’re
interested in
• Always personalise your invitation
• Find jobs, let jobs find you
• Join professional interest groups
• Follow companies you’re interested in
• Ask and answer questions

10. HootSuite

11. The aggregator
11
• Manage multiple social channels in one
dashboard
• Schedule, add photo or video, add
location and adjust privacy
• View wall posts, feeds, messages,
retweets, favourites
• Collaborate with other users
• View reports
• Free for five channels
• Go Pro for $9.99 / month for
unlimited channels
• 10% off for annul payment
• Integration with other apps like
MailChimp and WordPress
I hear someone’s
looking for an
alligator?
Not this again,
Barry!
#facepalm

13. WordPress

14. The publisher
14
• WordPress.com
• Basic blogging platform
• Choose from selected themes
• Free hosting
• WordPress.org
• Great way to set up a professional
looking, low cost website
• Complete control over the design
and site build
• Choose from thousands of plug-ins
to extend site functionality
• Choose from thousands of themes,
free and paid
• Hosting provider required

16. Google Analytics

17. The reporter
17
• Track website performance
• View visitor numbers
• Time spent on site
• Top pages
• Traffic sources
• Gauge if your pages are performing
as desired
• Measure channel performance (e.g.
Facebook or email referrals)
• Create conversion funnels to track
where you are losing visitors in a
defined action

19. Google AdWords

20. The promoter
20
• Getting your business onto page one of a
Google search
• Choose keywords (search phrases)
• Create ads to be served when those terms
are searched
• A/B split test the ads — try different
heading, or different copy
• Google Display Network includes an
image
• Enhanced campaigns serve different
ads depending on visitor location, time
etc

22. MailChimp

23. The communicator
23
• Really easy to use email distribution
• Plans:
• Free for up to 2000 recipients /
12,000 emails per month
• Unlimited emails for $10 (up to 500
recipients), $15 (up to 1000 recipients)
or $30 per month (2500 recipients)
• Pay as you go
• Drag and drop or HTML functionality
• Manage your databses
• Generate reports
• Integrates with other programs

25. Thank you
LIKE US!
facebook.com/SplitMedia | @SplitMediaAu | Pinterest.com/SplitMedia