The second half to our presentation!

1. SLIDESHARE

2. ANALYTICS
• Views
• Top content
• Traffic source (social, search, direct, SlideShare,
embed, referral)
• Top countries/ geography

3. HAIKU DECK

4. PROFESSIONAL JOURNEY

5. LEADS
• Get information from
your viewers
• Can be placed anywhere
in your slideshow

6. OTHER ADDED FEATURES
• Embed YouTube videos
• Post publically or privately
• Clipboards
• APP

7. HOW IS IT USED?

8. BENEFITS- OUTBOUND
•Increase traffic
•B2B marketing
•Content discovery

9. BENEFITS- INBOUND
•Access to analytics
•Build network
•Inexpensive
•Customizable
•Internal Communications

10. COMPANIES THAT USE SLIDESHARE
•HubSpot
•Oracle
•HootSuite
•Palms Hotel
•IBM
•LinkedIn
•Google

11. ORACLE

12. THE PALMS

13. CAMPAIGNS

14. HOOTSUITE
Tales of Hootsuite Ambassadors 2014:
• Hootsuite utilized Slideshare to showcase testimonials from
customer “ambassadors” from 2014

15. HOOTSUITE
• B2B marketing
• SlideShare is mostly visited by other businesses
• Great way to display the information in a visual way
• SlideShare makes the information accessible to existing
customers and available for new businesses to find

16. GOOGLE
How Google Works
• Google used the SlideShare platform to create a visual preview of their
book “How Google Works”

17. GOOGLE
• Optimal platform to present the preview for Google’s new book
• Fit with the culture of SlideShare being about corporate structure,
employee relations and technology
• A target audience for the book would be business professionals

18. WHAT DOESN’T WORK
• Too many slides
• No colour
• No pictures/videos

19. PROS
• Professional landscape
• Content sourcing
• Engaging
• Integrated with LinkedIn
CONS
• Poor search function
• Hard to decipher “true”
information
• Not the best way to
provide information
• Not user friendly
• Categories can limit you

20. THANK YOU