2. A website is an organization’s
main digital tool to reach their customers
Midsize organizations spend $30k-$60k a year on their
website, not including substantial $$$ to drive traffic.
McKinsey & Company: TACK research
4. Results are not meeting ROI expectations
96%
of visitors are not
ready to buy 2
2
3
4
Hubspot
online-behavior.com
MarketingCharts.com
60%
Average Bounce Rate
74%
3
Get frustrated when
web content has
nothing to do with
their interest 4
8. Imagine a large office building with hundreds of rooms,
but no floors numbers and no easy way to search for names…
and no receptionist to make things easy.
9. A typical flow your website visitor goes through:
“I am prospective student, and I have a few questions
regarding admissions. Who should I contact?”
Google – 741,000 results
BMCC - Current Flow
10. Meet your Marketing & Business Goals:
Transform site search: from Information to Action
Control the direction of your Web Traffic
13. What SphereUp can do for you
Higher
Conversion
Sales funnel Optimization:
Call-to-actions
Rich content
Cross-Sell
Opportunities
Personalized advertising
Promoted search results
Ranking rules
Better
Customer
Satisfaction
Best-in-class search
experience for your
customers and
prospects
14. SphereUp lets you measure search usage trends to help
you improve site content and achieve better results
15. Easy and Fast Deployment
Admissions counselor
Zero integration
No changes to website
2-min deployment
16. Testimonials
This approval from the Office of the Chief Scientist in Israel is based on our
strong innovative technology. And it is a great honor, as it recognizes
SphereUp as one of Israel’s most promising companies.
“SphereUp is the perfect solution for a quick, efficient, intuitive and
convenient search on universities websites.”
Sagi Langer, CMO, Ben Gurion University
“Physicians’ immediate access to contact information of their colleagues
can be in some cases a life saving priority ”
VP , Sheba hospital
17. Customize your Ranking. Show relevant results
1
2
1
3
Search Relevance
Search Relevance: Orders the contacts
Results are directly related to
Ranking
into groups of relevance to the search term
1.
search terms.
Departments/Faculties/
Offices/Units/Institutes
2
Industry Based – Education
Search Industry based specifics.the contacts
Relevance: Orders
2.
3.
Popularity
Search Relevance: Ordersathe contacts
Frequent searches for lawyer will
into groups of relevance to the search term
promote one’s ranking.
Staff
i.
ii.
iii.
iv.
into groups ofCan be customized to your needs
relevance to the search term
3
Deans
4.
5.
Professors
Doctors
Researchers
Administrative Staff
Libraries
Everything Else
96% of visitors are not ready to buy: (Hubspot) http://blog.hubspot.com/blog/tabid/6307/bid/31097/12-Critical-Elements-Every-Homepage-Must-Have-Infographic.aspx60% bounce rate: http://online-behavior.com/analytics/decreasing-bounce-rate74% get frustrated: http://www.marketingcharts.com/wp/wp-content/uploads/2013/07/Janrain-Consumer-Attitudes-Irrelevant-Website-Content-July2013.pngAbe- add visual (icons)
Note: this is a discussion point
Note: this is a discussion point
In our days of information overload, it’s becoming extremely harder to provide customers and prospects with something that should be simple: an easy way to connect.There is research showing that customers are willing to pay more for products of companies who provide personal touch, especially in less commoditized industries, like yourself.
Approximately 96% of visitors that come to your website are not ready to buy. http://blog.kissmetrics.com/what-converting-websites-do/-56 of companies are not personalizing the web experience for visitors: The Reality of Online Personalization (PDF)74% get frustrated: http://www.marketingcharts.com/wp/wp-content/uploads/2013/07/Janrain-Consumer-Attitudes-Irrelevant-Website-Content-July2013.png
