Advocate Marketing 101: How To Turn Your Audience Into Advocates
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It’s time to do more with your marketing efforts. Mobile devices and social networks have opened up the door to a new type of marketing that successful marketers won’t be able to ignore. Advocate marketing allows you to take your most passionate fans and give them the means to share your brand message. Let’s face it; customers trust their peers more than they trust you, and advocate marketing gives you the ability to fuel and sustain that power. In this webinar presentation, learn: - How to get more out of existing loyalty programs - Who in your organization should own your advocate program - What you need to get started with advocate marketing - How brands in different industries can create brand advocates
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Advocate Marketing 101: How To Turn Your Audience Into Advocates
- 1. Advocate Marketing 101: How to Turn Your Audience Into Brand Advocates
- 3. #AdvocateMarketing101 Spendsetter is a Advocate Marketing Platform that allows brands to identify and reward their most influential customers. About Spendsetter Marketp
- 4. #AdvocateMarketing101 What IS Advocate Marketing? Advocate marketing takes loyalty to the next level by incentivizing your passionate fans and rewarding them for their love of and affinity for your brand. Your fans do the marketing for you.
- 5. #AdvocateMarketing101 Why Should Marketers Care? 3 words: Word of Mouth “I strongly believe that Advocacy Marketing should be at the top of the priority list in terms of marketing investment.” - Hank Barnes Research Vice President, Gartner
- 6. #AdvocateMarketing101 Why Should Marketers Care? Brand Advocates spend 2x more than average customers, and recommend or share 2 to 4 times more than an average customer. (Source: Deloitte) Brand Advocates are 83% more likely to share information than the average internet user. (Source: Bzz Agent) 83% 92% of consumers trust brand recommendations from people they know. (Source: Lithium Technologies) 92%2x
- 7. #AdvocateMarketing101 Loyalty Programs Falling Short 84% of businesses don’t feel their loyalty programs are meeting their priorities. (Source: International Institute for Analytics) 84%Loyalty programs may seem like they’d do the job, but so many marketers are unhappy with them
- 8. #AdvocateMarketing101 Advocate Marketing Does More Advocate marketing is not designed solely to retain current customers It creates a constantly growing audience through existing advocates
- 9. #AdvocateMarketing101 Advocate Marketing Does More Advocate marketing does not require the advocate to have a large readership Only have to have a network of friends whom they influence through social and email
- 10. #AdvocateMarketing101 Advocate Marketing Does More The Average Fan across all our clients has 411 Facebook fans 276 Twitter followers
- 11. #AdvocateMarketing101 Advocate Marketing Does More • 100 Advocates have influence over 68,700 individuals • 1000 Advocates have influence over 687,000 • 5,000 Advocates have influence over 3,435,000 The Average Fan across all our clients has 411 Facebook fans 276 Twitter followers
- 12. #AdvocateMarketing101 Use Social The Way It Was Meant To Be Almost half of all marketers can’t identify any impact social media spending has delivered for their brands.
- 13. #AdvocateMarketing101 Who Manages Advocate Marketing? The person in charge of promotional activities, digital marketing, online marketing, mobile, or loyalty programs. Generally this will be within the Marketing Department.
- 14. #AdvocateMarketing101 What Do You Need? 1. Customers who LOVE your product or service 2. Well defined messaging that your fans believe in 3. An advocate strategy to implement into your existing marketing plans 4. A compelling incentive 5. Organizational willingness to accept that marketing is not fully in our control anymore
- 15. Examples
- 16. #AdvocateMarketing101 Use Case: Retail Drive in-store traffic using location-based messages to your advocates to let them know about exclusive promotions.
- 17. #AdvocateMarketing101 Use Case: Entertainment Increase engagement among advocates on social and mobile by offering rewards for sharing upcoming releases or events.
- 18. #AdvocateMarketing101 Use Case: Hospitality Drive advocates to restaurant, store, or hotel locations and openings through push notifications.
- 19. #AdvocateMarketing101 Use Case: Nonprofit Reward advocates for recruiting their friends and family to sign up to also advocate for your organization or nonprofit.
- 20. #AdvocateMarketing101 Use Case: Human Resources Incentivize employees to share job openings, sales, and opportunities with their friends and family.