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Influencer, Affiliate, or Performance Partner Unleashed?

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This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).

Session description: Beginning with 2 case studies, both social, we’ll find out which one is the influencer, affiliate, or performance partner (and what those 3 definitions might mean, and how to measure their impact).

Published in: Business
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Influencer, Affiliate, or Performance Partner Unleashed?

  1. 1. Influencer, Affiliate, or Performance Partner Unleashed? Declan Dunn LinkedIn.com/in/declandunn SimplyResponsive.com
  2. 2. 3 Keys to Influencer Marketing & Affiliate Programs 1. Discovering Influencers that generate affiliate sales. 2. Engaging Influencers 3. Tracking and Measuring ROI
  3. 3. The Influencer Game is Simple… 5 • Attention (*Branding) = Attract or • Intention = Engage and Acquire
  4. 4. 6 The Biggest Mistake Almost Every Marketer Makes: thinking sales are made near first contact.
  5. 5. Sales take 10-20 contacts 30, 60, 90, and 180 Day Cycles
  6. 6. Impact.com Customer Journey example https://www.impact.com/blog/customer-journey-matters-affiliate-marketers/
  7. 7. Influencer, Affiliate, or Performance Partner?
  8. 8. Attention. Attract.
  9. 9. Influencer, Affiliate, or Performance Partner?
  10. 10. 15
  11. 11. Intention. Engage. Acquire.
  12. 12. Influencer, Affiliate, or Performance Partner?
  13. 13. 19
  14. 14. Performance Partners have loyalty and Organic Gamification 23
  15. 15. 24
  16. 16. 25 44 Attention driven by audience.
  17. 17. 26 26Based on 5.5 Mil Members and 8 Mil VisitorsIntention = Attract. Engage. Acquire
  18. 18. 27 influence numbers Forget the 3 F’s – Friends, Fans, and Followers Conversion to Social Lead; from initial contact on social. Conversion Journey; how long does it take from top of the funnel to close?
  19. 19. 28 influence roi Conversion rate - Social Leads to Sales by Channel Conversion Journey; how long does it take to close? Advertising Costs: Attention is the value of looking, Intention is the value of buying.
  20. 20. Reach, amplify, and performance driven by the audience and not “fame”. (Elfster) 29
  21. 21. Influencer, Affiliate, or Performance Partner Unleashed? QUESTIONS? Declan Dunn LinkedIn.com/in/declandunn SimplyResponsive.com

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