Mumford and Sons

1. Artist Name
Album Name
Artist Image
Featured song
titles
Record
Company
Review of
album
Rule of Thirds

2. The protagonists of the album advertisements
are the four members of Mumford and Sons.
They are captured in four separate images. This
suggests that although they are together as a
band, they have separate personalities within
the band.
The men are wearing clothing which resembles
a farmer, or someone who lives in the country.
This suggests that they are a country or folk
band.
The images have a copycat style of ‘Instagram’
filters, which appeals to a younger audience

3. Narrative
The folk band are an ensemble yet individuals.
The images are all mid-shots, suggesting the
equality within the band. In addition to this, the
mid-shots are superimposed over other images
of the band, suggesting that they work as a
team.
This gives a conceptual backstory, for example
an audience might interpret a story of a life long
friendship of the band.

4. Iconography
Each band member is holding an authentic
instrument, suggesting their individual roles in
the band, which is iconic for a folk band. In
addition to this, the images are set in a corn
field at sunset. The oversaturation of the image
highlights the authenticity of the image and
increases the effect of the iconic ‘folk band’
setting.