The document discusses designing for cognitive accessibility and the senses. It covers 4 main topics: 1) Design for the mind, focusing on making things perceivable, intelligible and actionable for all. 2) Sensory order and the many senses we have, avoiding adding confusion. 3) Emotions and how people make iterative meanings with emotion. 4) Making design personal by following sensory journeys and enabling hyperpersonalization. The key message is that complexity is not the problem, but confusion is, so design with the senses and emotions in mind to avoid confusion for individuals.

1. Start Making Sense
FUNDAMENTALS OF SENSORY DESIGN

2. Introduction

3. Introduction
Who am I?

4. Alastair Somerville
Sensory Design Consultant
Museums, galleries and public spaces
Speaking – SxSW, Generate
Workshops – UXWeek, ConveyUX, UXLX

5. O’Reilly Design Conference
San Francisco
19th-22nd January 2016
20th – Sense And Sensor Ability workshop

6. What do I care about?

7. Making stuff understandable so people
can do the things they want to do

8. What’s the problem?

9. Tactile design

10. Look at your hand

12. Look at your finger

14. Look at your fingertip

16. Squeeze your fingertip between your thumb
and finger

19. 3mm Rule

20. Constraint of designs

21. Map layout:
Pete Stonehouse

22. Simplify designs

23. 3D design:
Pete Stonehouse

24. Testing designs

26. Complexity is not the problem

27. Confusion is

28. Understand more about senses and how
we make meaning

29. Organising this webcast
FRAMING IDEAS

30. Organising this webcast
4 parts

32. Design
for the
mind

33. Design
for the
mind
Sensory
order and
more
senses

34. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions

35. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions
Making it
personal

36. Design for the mind
COGNITIVE ACCESSIBILITY AND UNDERSTANDING THE STRUCTURE
OF MEANING MAKING FOR EVERYONE

37. Design for the mind is also called
Cognitive Accessibility
Design
for the
mind

38. Exhibition Road Shared Space, London
Design
for the
mind

39. Design
for the
mind

40. Design
for the
mind

41. Design
for the
mind

42. The shared space is not cognitively
accessible
Why?
Design
for the
mind

43. Cognitive Accessibility is
Perceivable
Intelligible
Actionable
Design
for the
mind

44. Cognitive Accessibility is
Perceivable
Open to an individual’s sensory capacities
Design
for the
mind

45. Exhibition Road Shared Space is not
Design
for the
mind

46. Cognitive Accessibility is
Intelligible
Open to comprehension by an individual’s
intellect
Design
for the
mind

47. Exhibition Road Shared Space is not
Design
for the
mind

48. Cognitive Accessibility is
Actionable
Open to use by an individual
Design
for the
mind

49. Exhibition Road Shared Space is not
Design
for the
mind

50. Cognitive Accessibility is
Perceivable
Intelligible
Actionable
Design
for the
mind

51. Cognitive Accessibility is
Perceivable
Intelligible All 3 together
Actionable
Design
for the
mind

52. Sensory order and more
senses
RECOGNISE HOW SENSORY ORDER AFFECTS US AND HOW MANY
SENSES WE HAVE

53. Sensory
order and
more
senses

54. Sensory
order and
more
senses

55. Sensory order
Sensory
order and
more
senses

56. Senses
Sight
Hearing
Taste
Smell
Touch
Sensory
order and
more
senses

57. Senses
Sight
Hearing
Taste
Smell
Touch
Sensory
order and
more
senses

58. Senses
Sight
Hearing
Taste
Smell
Touch
4
1
2=
3
Sensory
order and
more
senses

59. Cognitive Slop Time
Sensory
order and
more
senses

60. Chion
Sensory
order and
more
senses

61. Chion
Sensory
order and
more
senses

62. Chion
Audio
framing
Sensory
order and
more
senses

63. More senses
Sensory
order and
more
senses

64. More Senses
Sight Vision
Hearing Audition
Taste Gustation
Smell Olfaction
Touch Somatosensory
Balance & acceleration Equilibrioception
Temperature Thermoception
Kinaesthetic sense Proprioception
Pain Nociception
Time Chronoception
Other internal senses Interoception
Sensory
order and
more
senses

65. More Senses
Sight Vision
Hearing Audition
Taste Gustation
Smell Olfaction
Touch Somatosensory
Balance & acceleration Equilibrioception
Temperature Thermoception
Kinaesthetic sense Proprioception
Pain Nociception
Time Chronoception
Other internal senses Interoception
Sensory
order and
more
senses

66. Proprioception
Sensory
order and
more
senses

67. Proprioception Chronoception
Sensory
order and
more
senses

68. Don’t add multimodal confusion to
Cognitive Slop Time
Sensory
order and
more
senses

69. Emotions and actions
A FEEDBACK LOOP ADAPTING TO GROWING COMPLEXITY

70. Emotions
and
actions

71. Simple things can have emotional
meanings
Emotions
and
actions

72. A simple structure of sensing & meaning
Sense
Take
action
Emotions
and
actions

73. A simple structure of sensing & meaning
Sense
Make
meaning
Take
action Emotions
and
actions

74. A simple structure of sensing & meaning
Senses
Emotions
Make
meaning
Take
action
Emotions
and
actions

75. A simple structure of sensing & meaning
Senses
Emotions
Make
meanings
Conscious
Decision
Take
action
Emotions
and
actions

76. Emotions and consciousness are ways of
enabling action
Emotions
and
actions

77. We adapt
Emotions
and
actions

78. We imagine
Emotions
and
actions

79. Emotions
and
actions

80. Emotions
and
actions

81. Emotions
and
actions

82. Imagination is adaption
Emotions
and
actions

83. Complexity is not the problem
Emotions
and
actions

84. Confusion is
Emotions
and
actions

85. Understand how people make meaning
iteratively with emotion
Emotions
and
actions

86. Making it personal
FOLLOWING THE SENSORY JOURNEY AND ENABLING
HYPERPERSONALISATION

87. A sensory design framework
Making it
personal

88. Sensory & emotional framework
Attention Action
Making it
personal

89. Sensory & emotional framework
Attention Action
Senses
Making it
personal

90. Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Senses
Making it
personal

91. Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Senses Emotions
Making it
personal

92. Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Arousal
Non-arousal
Pleasure
Displeasure
Senses Emotions
Making it
personal

93. Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Arousal
Non-arousal
Pleasure
Displeasure
Senses Emotions
Making it
personal

94. 4 ways of enabling understanding
Making it
personal

95. Timing
Making it
personal

96. Mistimed sensory events cause confusion
Making it
personal

97. Timing
Volume
Making it
personal

98. Overloud/quiet sensory events cause
confusion
Making it
personal

99. Timing
Volume
Meaning
Making it
personal

100. Metaphors cause confusion
Making it
personal

101. Timing
Volume
Meaning
Load
Making it
personal

102. Too much information causes confusion
Making it
personal

103. Imperial War Museum, London
Making it
personal

104. Casson Mann
Making it
personal

105. Graphic design: Pete Stonehouse
Making it
personal

106. IN
OUT
Making it
personal

107. IN
OUT
A map of
gaps
Making it
personal

108. IN
OUT
A map of
gaps
A map to
enable
personal
agency Making it
personal

109. Designing for the future
Making it
personal

110. Hyperpersonalisation
Making it
personal

111. You can do it now…
Making it
personal

112. …but we don’t have time
Making it
personal

113. Hyperpersonalisation is…
Making it
personal

114. Hyperpersonalisation is… Accessibility
Making it
personal

115. Sensory design is recognising the need
for accessibility for all of us
Making it
personal

116. Use accessibility as framework
Listen to users
Making it
personal

117. Ending this webcast
IDEAS

118. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions
Making it
personal

119. Design
for the
mind

120. Perceivable
Intelligible
Actionable

121. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions
Making it
personal

122. Sensory
order and
more
senses

123. Don’t add
multimodal
confusion to
Cognitive Slop
Time

124. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions
Making it
personal

125. Emotions
and
actions

126. Understand
how people
make meaning
iteratively with
emotion

127. Design
for the
mind
Sensory
order and
more
senses
Emotions
and
actions
Making it
personal

128. Making it
personal

129. Use
accessibility as
framework
Listen to users

130. Complexity is not the problem
Confusion is

131. Design with senses
Design with emotions
Design for individuals

132. Thank you

133. Questions?