Socjomania’s name refers to polish word ‘socjomania’, which means cyber-relationship addiction. Prefix ‘socjo’ also is denoting with social, society, humanity. From the beginning of our company existence (2012 year), we are putting the human at the heart of our interests. We want to offer our customers the best services for them, so a few years ago we started interest in design thinking methodology. Socjomania’s CEO, Katarzyna Młynarczyk, currently is finishing MBA studies on Laurea about service design, which is the most reliable sign for us, that we want to go into this direction. We are thinking not only about how to educate customers about design thinking, but also we implement design thinking methodology inside our company and its culture.

1. Design
thinkingas a way of approaching problems and
innovative solutions for companies
Socjomania’s attitude

2. Socjomania - profile of the organization
Socjomania is a polish digital media consulting and training company. Our mission is to educate, help
and implement digitalisation of services. Currently, we have got three main services - we are
conducting digital marketing trainings, preparing digital strategies and consulting clients in the field of
digital transformation. We have experience in trainings and facilitation project. Our main methods and
tools are service design and agile approach. For the last five years, we have performed over 500
trainings and 200 consulting projects for polish and foreign clients.
Our company is a team of nineteen employees - among them are trainers, consultants, customer
concierges, project managers and strategists. All of us have different education (from programmers to
sociologist and psychologist), experience and knowledge about digital marketing, which makes us
a genuinely interdisciplinary team. But one is connecting us - our passion for creatively resolving
problems.
Socjomania’s name refers to polish word ‘socjomania’, which means cyber-relationship addiction. Prefix
‘socjo’ also is denoting with social, society, humanity. From the beginning of our company existence
(2012 year), we are putting the human at the heart of our interests. We want to offer our customers the
best services for them, so a few years ago we started interest in design thinking methodology.
Socjomania’s CEO, Katarzyna Młynarczyk, currently is finishing MBA studies on Laurea about service
design, which is the most reliable sign for us, that we want to go into this direction. We are thinking not
only about how to educate customers about design thinking, but also we implement design thinking
methodology inside our company and its culture.
A Facilitation B Consulting C Strategy

3. What is a design thinking approach?
Design Thinking is an approach, a process, a methodology, a set of tools, a mindset - a
complicated concept, which used in both theory and practice (Johansson-Skoldberg, Woodilla and
Cetinkaya 2013). It is all about creatively solving problems and initiates change by using a radical
collaboration of diverse disciplines.
Thanks to design thinking approach people have got an opportunity to look at the big picture and
help customer in faster and more comprehensive way. It can be used to re-inventing business
models, to resolve problems that solely data can’t solve or to give inspiration.
Design Thinking is the confidence that everyone can be part
of creating a more desirable future, and a process to take action when
faced with a difficult challenge (IDEO 2011)
Our Ceo graduating from her first service
design certification (Barcelona, 2014)
co-creation with customers servitization (from product to service) new culture and mindset

4. 4
How we change
companies - their
mindset, culture and
business
We are one of founders of official polish chapter
of Service Design Network - The most important
global organization with one of the first experts in
service design in the world. Our Ceo is finishing her
MBA on Helsinki University (Service Innovation and
Design) and our consultant Martyna is a student of
prestige London School: Hyper Island (with strong
design thinking methodology).
Every day we work on some new sollutions based
on proper identification of problems changing
them in challenges. We worked with over 2000
people since 6 years.
Some presentations from meetups about service
design and design thinking you can find here.

5. 5
Industries we have
worked for recently
Socjomania’s last projects:
Building and construction companies
(LaFarge and Budimex)
Commercial Real Estate
Pharma
OP Bank (Helsinki)
Publishing Houses
Universities in Poland
IT companies
National Forest Association
VR - (Helsinki Railway Company)

6. OBSERVE
EMPATHY
DEFINE IDEATE
PROTOTYPE TEST
1
2 3
4 5
ENGAGE IMMERSE
ANALYZE
INTERPRET RESOLVESUGGEST
SOLUTION
FIRST SKETCH
SHOW
YOUR
SOLUTIONS
IMPROVEBUIL A PHYSICAL
MODEL
EXPLORE
REFRAME
CHALLENGE
REFINE
understand people and
stay within the context of
the design challenge.
synthesize findings into
meaningful insights and
re-frame the challenge.
explore the broadest
range of new solutions.
understand idea better,
fix them, explore the
challenge and inspire the
team.
learn more about your
them, refine your solutions
and sometimes, the whole
problem.
Design Sprint Day idea for companies.
One day. 6-8 hours. Plenty of ideas to validate
From challenge to service delivery
New product, service
ideas for your
organization
Based on d.school (2015) Bootcamp Bootleg

7. Connecting knowledge
& product development
How we do it? Every service and product are created in
design sprint sessions
In the wild
Every year
#SocjoFuture
#designthinking
#servicedesign
#agile
see videos:
A
Question
everything
B
Listen
actively
C
Find patterns
and solutions

8. Case study of design thinking process:
Project #Socjofuture
Read the article on Linkedin

9. During design thinking process
We create…
New business models New operational procesess New, virtual, digital spaces
product vs service models optimization and automation
You don’t sell only concrete
or cars anymore
multichannel communication

10. We combine our digital competencies (11 trainers) with
research skills and design thinking methodology to
create new products, services and unlock innovations
DATA MINING
thanks to special analytics tool, we are combining
different types of data (like user engagement
statistics with online advertising efficiency) to
discover new insights, trends or problems to resolve.
PERSONAS
creating models of the target group to help our
customers understand their clients, create products
and services for them, target their adverts and
personalize communication with them.

11. DESK RESEARCH SOCIAL LISTENING
exploring data such as reports,
blog posts and digital profiles for exciting
information.
using special tools to find what real users are talking
about and specific keywords in digital channels.
We combine our digital competencies (11 trainers) with
research skills and design thinking methodology to
create new products, services and unlock innovations

12. Socjomania’s innovation mindset
to business transformation strategy
Empathetic Craft Clarity
Embrace
Experimentation
First think about the customer’s
needs, then about ergonomic
generate a coherent vision of
complicated problems
Building to think and learn
Radical
Collaboration
Being Mindful
On The Process
Bias Toward Action
More doing of talking and
checking than thinking
inside the box
Working together brings
synergistic effects
Know what to do,
which tool you can use,
and what the primary goal is
Based on Kelley, D., Suri, J. F. (2015) "The little book of design research ethics”

13. Our critical approach to design thinking

14. We concentrate on experiences
Creative
Space
Great Food
Trainers
energy
Business
knowledge

15. We created our own breakfast service
in design thinking proccess
Video (in english)
2
4
5
6
1
Concept -
Research
vol. 1 Mind-
mapping
3
Research
vol. 2:
Desktop
Research
vol. 3:
Observation
Ideation warsztaty vol 1
Research vol. 4:
Competition
Stakeholders
Personas
Storyboards
Customer
Journey mapping
7
Service Business
Model Canvas
Ideation vol.2
(Menu)
8 First
implementation
steps
handelek.com
After only 3 months Handelek became one of top breakfast locals in Cracow (according to Cracow official and Vogue Polska rank)

16. Ask us about Case studies!
martyna@socjomania.pl

17. digital + service design+ business
Ourmainchangefacilitatiors

18. linkedin.com/in/mlynarczykkatarzyna
katarzyna@socjomania.pl
fb.com/katarzynamlyn
Let’s work together!
Katarzyna Młynarczyk
Digital Marketing Consultant, CEO @Socjomania