Social Distillery welcomes the AWC Group from the University of Wisconsin
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Social Distillery was happy to welcome the Association of Women in Communications from the University of Wisconsin to tour our agency. April, 2013
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Social Distillery welcomes the AWC Group from the University of Wisconsin
- 2. Social. Strategy. Delivered. Introductions What’s New in Social Media Social media 101 Social strategy 7 business objectives of Social Measurement & Ongoing Analysis Tools to help you get there
- 3. Social. Strategy. Delivered. Who is @AWC_UWMadison?
- 4. Social. Strategy. Delivered. Social Distillery, Inc. Social media marketing agency Founded April 2011 HQ in Austin, TX 5 employees Helping companies successfully adopt, implement and scale social business practices Who is Social Distillery?
- 6. Social. Strategy. Delivered. What’s new in social media?
- 7. Social. Strategy. Delivered. What’s new in social media? • Facebook expected to offer 4 daily “spots” for video ads • Will charge nearly $1M per ad • Could bring more $1.5B in additional revenue • Potentially kicking off a war with TV for major ad dollars
- 8. Social. Strategy. Delivered. Marketing, advertising, PR & branding, oh my!
- 9. Social. Strategy. Delivered. Average Size of a Corporate Social Team?
- 10. Social. Strategy. Delivered. Social Strategy Set Goals > Plan > Implement > Measure
- 11. Social. Strategy. Delivered. 7 Business Objectives of Social Media Brand Awareness Lead Generation Sales Community Building Reputation/Crisis Management Customer Service Market Research
- 12. Social. Strategy. Delivered. Marketing Tactics Orbital Pull: “Brands need to find creative ways to attract customers. Imagine a solar system with your brand at the center. Companies can keep gravitational fields to keep customers around their brands. This isn’t about advertising, it’s about creating real value that goes beyond the products you sell”
- 13. Social. Strategy. Delivered. Branding & tone of voice
- 14. Social. Strategy. Delivered. Brand voice
- 15. Social. Strategy. Delivered. Give your advocates the tools!
- 16. Social. Strategy. Delivered. Branding & Design
- 17. Social. Strategy. Delivered. What is a Community Manager? Respectful, knowledgeable, professional, fun, conversational, & customer service oriented Write with intent: Create a desire to read more or engage Would you click? Would you share? Keep it brief, to the point, clear CTAs, drive action Link Build where you can, hashtags, cross- linking/promotion, tagging advocates & influencers Always be strategic, trying to maximize marketing impact, engagement & reach
- 18. Social. Strategy. Delivered. Listening vs. Publishing
- 19. Social. Strategy. Delivered. Understanding the metrics #1 Engagement: Click, share, retweet, mention, comment, l ike #3 Activity: Number of pieces of content published #2 Reach: Number of impressions & potential reach of your message
- 20. Social. Strategy. Delivered. Prepare for success in Social Media To-do list Personal Social Accounts: • FB, TW, LI, Blog • Position yourself as a thought leader through what you share – but be yourself! • Dig around in the analytics • SMMS • Google Analytics Gain Experience: • Social Media Club • Meetups • Webinars • Online: LinkedIn Social Media Groups, marketing, advertising • University of Wisconsin speakers, events • Local conference attendance
- 21. Social. Strategy. Delivered. Thank you! @SocialDistiller
Editor's Notes
- Altimeter – Average size of a corporate social team - 11 peopleStrategist, Community Manager, Social Media Manager, AnalystMarketing, HR, Sales
- Always ask, How do we create this value?How do we earn someone’s “Like” on our Facebook page?
- Just like any media buy (print, tv, radio) social requires planning and unique strategies across channels
- From the graphic design to the copy, creativity, branding and design play a big role in the work we produce
- Overall goal maximize awareness, build communityTasks can include but aren’t limited to creating all content (photos, words, videos, and other shareable media)Proactively and reactively publishing across FB, TW, LI, YTLink building, driving traffic, SEOResponding to community, working as brand advocates, harboring relationships, encouraging conversations, escalating issuesThese tasks are done with the goal of maximizing brand awareness, marketing impact and reach
- Spredfast – allows users manage, monitor and measure from one locationRobust reporting capabilities & analytics