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The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
 

The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere

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Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.

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    The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Presentation Transcript

    • The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org cci.edu.au
    • image by E8Club Television’s Gathering Storm?
    •  
    • FAST-TRACKED FROM THE US
      • ( Nielsen Online , 18 Mar. 2008 – figures for Australia)
      Net > TV
    • Net > TV image by LuChOeDu image by BigBlue
    •  
    • FAST-TRACKED BY US
    •  
    •  
    •  
    •  
    • TV Genres
      • Different developments for different genres:
        • News live streaming; on-demand bulletins, videos
        • Drama direct download; legal/illegal torrents; YouTube
        • Comedy/Satire on-demand streaming; snippets on YouTube
        • Reality TV live streaming; additional feeds/videos; enhanced Web presence to promote (for-pay) audience participation
        • Sports Self-rebroadcasting
    •  
    •  
    •  
    •  
    • Sports Television: What to Do?
      • What not to do:
        • Punitive measures and DRM have been complete failures
      • Key issues:
        • Territorial licencing schemes ineffective for online (re)distribution
        • Dispersed audiences especially for niche sports – long tail effect
        • User redistribution indicates strong interest, poor frameworks
        • Users can cope with foreign commentary, but need live access
        • Market exists for global live sports streaming services
        • But need to change territory-by-territory licencing schemes
    • Viral Marketing Axel Bruns Senior Lecturer ARC Centre of Excellence for Creative Industries and Innovation Creative Industries Faculty Queensland University of Technology Brisbane, Australia Email: [email_address] Blog: http://snurb.info/ Produsage: http://produsage.org/ LinkedIn: http://www.linkedin.com/in/snurb Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)