Broadcasting 2.0 - The Journey Forward


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One of the challenges in IT Broadcasting is adopting the broadcasting 2.0. However, this is inevitable process as broadcasters need to adopt it as part of the way forward in its organization. RTB is one of a broadcaster being used in this presentation as part of a CASE study.

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  • It’s a Government owned broadcasting station NOT PBS (Public Broadcasting Station)In the past, it’s core business was mainly TV and Radio only
  • PPP = Purchasing Power Parity
  • Over a decade working with RTB, these are the issues been discovered. Ironically, it also happening to other broadcasters.Licensing Issues - The players, licensee(s) and regulatorsBusiness Issues - Control of the revenue, Content – the business driverAITI – Authority for Info-Communications Technology Industry of Brunei Darussalam
  • MHEG-5 = Multimedia and Hypermedia Experts Group (MHEG)Mhp = Multimedia Home Platform (DVB-MHP)
  • High Definition (HD) services have been largely restricted to a small number of countries where the market has been stimulated by regulatory push, poor video signals and consumer appetite for flat screen display.European Broadcasters did experiments with HD widescreen production in the early 90s but the Digital Technology was not sufficiently advanced at that time.HD services have been available in the USA, Canada, Japan, South Korea and Australia for a number of years with varying degrees of success.Broadcasters in Europe and Far East have already started launching HD services.Depending on format adopted (720p or 1080p), HD picture images have up to 5 times the information of an SD (analogue) picture.This quality improvement is particularly noticeable when watched on a 32” plus LCD accompanied by surround sound such as Dolby 5.1Successful take up to date have been on premium sports and movie offerings as well as programmes on natural history.
  • The emergence of “everything 3D” entertainment adds another pain in the neck for RTB. Public wants to watch and listen using 3DTV, 3D computers, 3D laptops, 3D phones, 3D cameras, 3D in cars, 3D accessories and many more to come.Why? Because viewers are now more demanding. They want more quality videos and want rich user experience.
  • eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of all Internet users, or 164.9 million people, will be regular users of social networks.
  • Doing more with less, as small is the new big – The economic model of Long TailUsing the power of the web to make up mass market hits. The long tail provides unlimited choices for the niche market
  • Training will be more focus on Operation rather than maintenance - do not need much expertise support.
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