1. Telephone: 310.524.4007 Email: info@isuppli.com
By Frank Dickson, Principal Analyst Multimedia Content and Services – Q1 2007 Topical Report
Internet TV Answers Demand for News, Sports, and Entertainment
Copyright © 2000-2007 iSuppli Corporation | All Worldwide Rights Reserved | Confidential | Patents Pending
May 2007
Internet TV to Reach $5.8 Billion by 2011
Internet television is the next great revolution. With global broadband penetration reaching critical mass,
technology that can better support TV-quality video on the Internet, the increasing availability of popular TV
shows and niche content, and the global craze created by user-generated sites like YouTube, billions of videos
are being viewed each month by content hungry viewers. The fact that much of the video content is free or ad-
supported is luring more mainstream web surfers to discover it.
The Internet is also evolving into the most ubiquitous video distribution platform ever known. As more consumer
electronic devices like TVs, DVD players, iPods and portable gadgets become web-connected, the Internet will
make it ever more possible to realize the “anytime, anywhere” viewing experience where the masses are able to
find and consume any song, TV show, video or movie anytime they want, from any place.
This report from iSuppli focuses on professionally produced and distributed mass-market video which is available
as advertising-supported content through broadband Internet connections. The market is forecasted in terms of
streams, bandwidth and revenue by content by type (sports, news or entertainment) by length (snacks, episode
and features) and by geography (North America, Latin America, Europe, Middle East and Eastern Europe, and
Worldwide.
Who Should Read This Report?
Set-top Box Manufacturers/ Home
Netorking CE Suppliers
– Strategic Planning
– Marketing
Semiconductor Suppliers
– Strategic Planning
– Marketing
Content Companies/ Software
Critical Questions Answered
How many TV video streams will be
delivered over the Internet by year?
What is the size of the Internet TV markets
in North America, Latin America, Asia,
Western Europe, Eastern Europe and Middle
East and Worldwide?
What are the bandwidth requirements of the
Internet TV market in TiB?
What is the size of the sports, news, and
entertainment Internet TV markets?
What is the US$ revenue size of the
Internet TV market?
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2006 2007 2008 2009 2010 2011
BandwidthinTiB
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
RevenueinMillions
Revenue in US$ Millions Bandwidth in TiB

2. Telephone: 310.524.4007 Email: info@isuppli.com
Multimedia Content and Services – Q1 2007 Topical Report
Internet TV Answers Demand for News, Sports, and Entertainment
Copyright © 2000-2007 iSuppli Corporation | All Worldwide Rights Reserved | Confidential | Patents Pending
Forecast
Frequency, Time Period
– 5-year Annual Forecast
Measures
– Streams
– Revenues
– Bandwidth
Regions and Markets Covered
– North America
– Latin America
– Asia
– Western Europe
– Eastern Europe and Middle East
– Worldwide
Detail Level
– By content length
– By content type--Sports, News, and
Entertainment
Technologies Covered
Internet delivered video programming
Frank Dickson, Principal Analyst
Frank is Principal Analyst, Multimedia Content
Services. He covers markets for digital video and
home entertainment, with focus areas including IPTV,
video on demand, home networking and broadband
video.
Frank has over a decade of industry and market
research experience. In his most recent prior role, he
was Senior Director of In-Stat’s Convergence Groups
and responsible for the firm’s multimedia and
convergence research. His coverage included
multimedia services, content, equipment,
infrastructure, and residential connectivity, and
semiconductors. Previous roles at In-Stat include
General Manager of In-Stat’s MicroDesign Resources
and Semiconductor Groups, Director of Sales and
Principal Analyst for In-Stat’s semiconductor
services. Prior to joining In-Stat, Frank was a
Product Manager and Business Analyst with
SpeedFAM, a semiconductor capital equipment
company.
Frank has a Masters Degree with Distinction from The
American Graduate School of International
Management and an MBA from Arizona State
University. He also holds a Bachelors of Science Cum
Laude Degree in Operations/Production Management
from Arizona State University.
Table of Contents
Executive Summary
Overview
Broadband Video
Opportunities, Threats, and Market Trends
Opportunities
Threats
Macro Trends
Broadband Video Trends
Market Structure
Content Providers
Web Infrastructure and Platform Companies
Network Operators and Content Distribution Networks
Computer and Hardware Companies
Web Site Operators and Online Stores
Industry and Competitor Segmentation
Over the Top Services
User Generated
Other Broadband Video Alternatives
Search Engines
Google
Yahoo
Microsoft
Blinkx
Other Search Engines
Media/Content Companies
Topline Trends
Media Conglomerates and Big Content Companies
Small and Independent Producers’ Topline Trends
Business Models and Advertising
Business Models
Online Video Advertising
Segmentation and Identification of Key Software and
Infrastructure Providers
Online tools
Broadband Video ASPs
Content Distribution Networks
Regional Factors and Markets
Americas
Europe
Asia
Market Sizing and Forecasts
Broadband Subscriber Forecast by Country and
Region, 2005-2011
Professionally Produced and Distributed Advertising
Supported Internet TV
Video Streams
Professionally Produced and Distributed Advertising
Supported News Internet
Video TV Snack Bandwidth, In Terabytes
Professionally Produced and Distributed Advertising
Supported News Internet
TV Video Snack Revenue ($M)
Methodology

3. Telephone: 310.524.4007 Email: info@isuppli.com
Copyright © 2000-2007 iSuppli Corporation | All Worldwide Rights Reserved | Confidential | Patents Pending
Multimedia Content and Services – Q4 2006 Topical Report
Internet TV Answers Demand for News, Sports, and Entertainment
Table 16: Total Professionally Produced and
Distributed Advertising Supported News Internet
TV Video Snack Bandwidth (TiB), 2006-2011
Table 17: Total Professionally Produced and
Distributed Advertising Supported Sports Internet
TV Video Snack Bandwidth (TiB), 2006-2011
Table 18: Total Professionally Produced and
Distributed Advertising Supported Entertainment
Internet TV Video Snack Bandwidth (TiB), 2006-
2011
Table 19: Total Professionally Produced and
Distributed Advertising Supported Internet TV
Video Snack Bandwidth (TiB), 2006-2011
Table 20: Total Professionally Produced and
Distributed Advertising Supported News Internet
TV Episode and Full Length Video Bandwidth
(TiB), 2006-2011
Table 21: Total Professionally Produced and
Distributed Advertising Supported Sports Internet
TV Episode and Full Length Video Bandwidth
(TiB), 2006-2011
Table 22: Total Professionally Produced and
Distributed Advertising Supported Entertainment
Internet TV Episode and Full Length Video
Bandwidth (TiB), 2006-2011
Table 23: Total Professionally Produced and
Distributed Advertising Supported Internet TV
Episode and Full Length Video Bandwidth (TiB),
2006-2011
Table 24: Total Professionally Produced and
Distributed Advertising Supported News Internet
TV Video Bandwidth (TiB), 2006-2011
Table 25: Total Professionally Produced and
Distributed Advertising Supported Sports Internet
TV Video Bandwidth (TiB), 2006-2011
Table 26: Total Professionally Produced and
Distributed Advertising Supported Entertainment
Internet TV Video Bandwidth (TiB), 2006-2011
Table 27: Total Professionally Produced and
Distributed Advertising Supported Internet TV
Video Bandwidth (TiB), 2006-2011
Table 28: Total Professionally Produced and
Distributed Advertising Supported News Internet
TV Video Snack Revenues ($M), 2006-2011
Table 29: Total Professionally Produced and
Distributed Advertising Supported Sports Internet
TV Video Snack Revenues ($M), 2006-2011
Table 30: Total Professionally Produced and
Distributed Advertising Supported Entertainment
Internet TV Video Snack Revenues ($M), 2006-
2011
Table of Contents (continued)
List of Figures
Figure 1: iSuppli’s Broadband Video Taxonomy
Figure 2: Broadband TV as Defined by the iSuppli Video
Taxonomy
Figure 3: NBC Ad Shown on iTunes
List of Tables
Table 1: Total Professionally Produced and Distributed
Advertising Supported Internet TV Revenue ($M),
2006-2011
Table 2: Most Popular Swapped Shows
Table 3: Broadband Subscriber Forecast by Country and
Region, 2005-2011
Table 4: Total Professionally Produced and Distributed
Advertising Supported News Internet TV Video
Snack Streams (Millions), 2006-2011
Table 5: Total Professionally Produced and Distributed
Advertising Supported Sports Internet TV Video
Snack Streams (Millions), 2006-2011
Table 6: Total Professionally Produced and Distributed
Advertising Supported Entertainment Internet TV
Video Snack Streams (Millions), 2006-2011
Table 7: Total Professionally Produced and Distributed
Advertising Supported Internet TV Video Snack
Streams (Millions), 2006-2011
Table 8: Total Professionally Produced and Distributed
Advertising Supported News Internet TV Video
Episode and Full Length Streams (Millions), 2006-
2011
Table 9: Total Professionally Produced and Distributed
Advertising Supported Sports Internet TV Video
Episode and Full Length Streams (Millions), 2006-
2011
Table 10: Total Professionally Produced and Distributed
Advertising Supported Entertainment Internet TV
Video Episode and Full Length Streams (Millions),
2006-2011
Table 11: Total Professionally Produced and Distributed
Advertising Supported Internet TV Video Episode
and Full Length Streams (Millions), 2006-2011 66
Table 12: Total Professionally Produced and Distributed
Advertising Supported News Internet TV Video
Streams (Millions), 2006-2011
Table 13: Total Professionally Produced and Distributed
Advertising Supported Sports Internet TV Video
Streams (Millions), 2006-2011
Table 14: Total Professionally Produced and Distributed
Advertising Supported Entertainment Internet TV
Video Streams (Millions), 2006-2011
Table 15: Total Professionally Produced and Distributed
Advertising Supported Internet TV Video Streams
(Millions), 2006-2011

4. Telephone: 310.524.4007 Email: info@isuppli.com
Multimedia Content and Services – Q1 2007 Topical Report
Internet TV Answers Demand for News, Sports, and Entertainment
Copyright © 2000-2007 iSuppli Corporation | All Worldwide Rights Reserved | Confidential | Patents Pending
Table of Contents (continued)
Table 31: Total Professionally Produced and Distributed
Advertising Supported Internet TV Video Snack
Revenues ($M), 2006-2011
Table 32: Total Professionally Produced and Distributed
Advertising Supported News Internet TV Episode and
Full Length Video Revenues ($M), 2006-2011
Table 33: Total Professionally Produced and Distributed
Advertising Supported Sports Internet TV Episode and
Full Length Video Revenues ($M), 2006-2011
Table 34: Total Professionally Produced and Distributed
Advertising Supported Entertainment Internet TV
Episode and Full Length Video Revenues ($M), 2006-
2011
Table 35: Total Professionally Produced and Distributed
Advertising Supported Internet TV Episode and Full
Length Video Revenues ($M), 2006-2011
Table 36: Total Professionally Produced and Distributed
Advertising Supported News Internet TV Revenues
($M), 2006-2011
Table 37: Total Professionally Produced and Distributed
Advertising Supported Sports Internet TV Revenues
($M), 2006-2011
Table 38: Total Professionally Produced and Distributed
Advertising Supporter Entertainment Internet TV
Revenues ($M), 2006-2011
Table 39: Total Professionally Produced and Distributed
Advertising Supported Internet TV Revenues ($M),
2006-2011