"Can you list a few sectors that have boomed during the pandemic? Yes. Few sectors have invariably boomed; Various industries and sectors have responded differently to the pandemic. Though the Covid-19 swept the globe, accelerating trends like online media, education, e-commerce, and event management companies have thrived and have had lasting effects. In fact, they have topped the chart. In this article, let us extensively look at the Media industry post-pandemic. Read more https://bit.ly/3wQ2nwv"

1. THE RECOVERY OF THE MEDIA
INDUSTRY POST-PANDEMIC

2. Can you list a few sectors
that have boomed during
the pandemic?
Yes. Few sectors have invariably
boomed; Various industries and
sectors have responded differently
to the pandemic. Though the Covid-
19 swept the globe, accelerating
trends like online media, education,
e-commerce, and event
management companies have
thrived and have had lasting effects.
In fact, they have topped the chart.
In this article, let us extensively look
at the Media industry post-
pandemic.

3. Online media has fared well during
Covid-19 worldwide. The need for
information has never been more
prominent, and also, the time
available has been so limited in the
epidemic.
In this in-depth analysis, we’ll go
through together how Covid19 has
affected different types of media:
newspapers and magazines; radio
stations; television channels
(including cable); internet news
providers like Google News or
Twitter; outdoor posters (called
“OOH” by insiders) on public space;
movies screened in the OTT
platforms.

4. MAJOR
IMPACTS ON
THE MEDIA
TELEVISION
CONTENT
DELIVERED
THROUGH SOCIAL
MEDIA
PLATFORMS
KEEP PACE.
EXPAND YOUR
AUDIENCE
THE GROWTH
OF THE OTT
PLATFORMS

5. Major impacts on the
media
The television, radio, and press are
seeing historic numbers regarding
audience size.
Historical downward trends have
been reversed. Broadcasting
companies will need replay platforms
more than ever before as well as
identification systems (SSO) to deal
with streaming sites like Netflix and
Disney+ which are becoming
increasingly successful because of
Covid’s effects on society.
There are several significant impacts on
the media.

6. Broadcasters will see their IT
infrastructure costs explode
without any savings being made
so they’ll be forced to reduce staff
or other technologies deemed
non-essential while brand
communication must radically
change by 2022 due to
consumers looking for meaning
in advertising, so it needs
adapting accordingly.
Reassuring all of them would
benefit both the company and
society at large.

7. The Covid Virus has also affected
the TV and Radio stations; anything
that speaks into the airwaves, which
means its impact over time
becomes widespread, affecting how
people receive information through
these mediums, you might say?
For example, one thing we’re
noticing now is an increase in
repeated programming across all
channels!
Moreover, the financial health of the
overall media, except the streaming
and social media, is under grave
threat. The multiple lockdowns have
threatened the regional press as
well.

8. Let us discuss television, Social,
and Streaming media and the
impact of the covid-19 crisis on
these media sectors.
Television
The television industry has gone
through a lot in the Pandemic.
With most production studios
temporarily closed, there has been
a considerable decline in the
number of original scripted TV
programs across broadcast and
cable.

9. But, people have been watching TV for longer hours than usual,
despite repeats with their daytime viewing hitting the peak that
was previously only seen on the weekends.
Slowly when the TV productions
resumed with new programs, there were
significant changes. Networks gradually
have been able to keep content that has
been coming in during the pandemic.
People demanded a variety in the
content they watched. Genres needed
genres. Thus the number of original
scripted TV series across broadcast and
cables began to increase from the drop
in 2020, more than a decade.

10. But the traditional pay TVs became
outdated as the streaming
platforms became the core
entertainer during the Covid-
induced lockdowns.
It was because of various factors like
cost-effectiveness, ease of use, and
time flexibility.
Their monthly and yearly Video-on-
Demand services made the OTT
platforms the future of the content-
creating industry.
Let us discuss in detail the OTT and its
future.

11. The growth of the
OTT platforms
The pandemic consumption patterns
for films and TV content changed and
is here to stay.
Most content delivered was through
the internet, otherwise known as
‘over-the-top.’
The surge in the content provided
online was to keep up the global
entertainment and media industry
alive.

12. OTT, the Over-The-Top service,
provides access to tens of thousands
of videos and live stream feed for the
audiences worldwide only through the
internet, instead of the traditional
cables being laid. With cables, the
video content has been confined to
smaller regions, giving us limited
access to other language programs.
With the emergence of OTT video
services, the traditional pay-TV(s) have
been directly impacted for many
number of reasons. It can be due to
several factors like subscriptions at
nominal fares, convenience to access
any video at any time of your choice,
ease of use, time flexibility, etc.

13. OTT has been the primary entertainer during the Covid-induced
lockdowns. The past two decades have seen a revolution of computing
devices and smartphones.
They have become an inseparable part of our lives. There are several
OTT platforms like Amazon Prime, Netflix, Hulu, Disney Hotstar, HBO
Now, ESPN+, Sling TV, and many more. All these service providers have
been providing subscriptions worldwide at fair prices.

14. These providers have taken advantage of delivering the content to
people’s comfort. You are free to watch your favorite shows in your
bed, at work, or even while traveling. Thus the online streaming
services started booming, thereby winning more customers. A chance
to watch the local content in the international markets.
According to Statista, considering the OTT Video segment, the number of
users is expected to amount to 319.3m users by 2026.

15. Social media content played the most
crucial role during the pandemic. It
ensured the world remained connected,
created awareness among people, and
gave updates about the virus. People far
and beyond connected using Facebook
and Instagram. In fact, information about
the pandemic was not only the news, it
distracted people from the virus via
Internet memes.
Content delivered
through Social Media
Platforms

16. Social media also gave way to online
psychological counseling when the
novel coronavirus called for more
attention. Also, Facebook’s analytics
reported an over 50% increase in the
overall messaging in March 2020.
Social media platforms have
increased people’s engagement on
the internet. A number of videos were
uploaded on platforms like YouTube,
Facebook, and Instagram. Also,
several live videos were streamed by
millions of viewers.
The future of social media is most
aligned with everyday life and
business.

17. Most reputed companies, small to
large scale, have been actively
communicating with their customers
through platforms like Facebook,
Twitter, Pinterest, Instagram, and
other media. People are even buying
and selling goods. Most brands are
entirely relying on social networks for
promotions and brand awareness.
Newer trends are falling into place.
You can even live stream your pre-
recorded videos on Facebook Live,
Youtube Live, LinkedIn Live, or any live
video platform. Learn more about the
benefits of live streaming your
pre-recorded videos.

18. Keep Pace.
Expand your audience
Distribute or upload any content to TV
broadcasts, OTT platforms, or social media
networks. You need to win audiences for
your shows. Giving them a feeling of
inclusivity instills them the sense of being
included.
We believe inclusivity is ensured when all
necessary accessibility features are a part of
the program.
They can be Live Captions, Closed Captions
or Open Captions, Translations and
Subtitles, ASL interpreters for live news,
sports, weather, or any other programs.

19. CaptioningStar offers all the above
comprehensive set of services to clients in
the Media industry. We follow the ADA and
FCC guidelines.
For Broadcast captioning, we accommodate
the CAE-608 and CAE-708 captions as well.
We employ NCRA certified linguistics and
bilingual captioners for all your projects.
We offer the fastest turnaround time to our
clients and our services are accurate over
99%.
Just take the support of our live chat or
contact us to send your requirements and
expect responses within hours.

20. THANK YOU
W W W . C A P T I O N I N G S T A R . C O M