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1. Influencer
Marketing
Strategy
Your Company Name

2. Goals Setting
Influencer Marketing Campaign
Identify & Define the Audience
Find the Right Influencers
Content Idea for Influencers
Work Plan
Track the Outreach
Analyze the Results
2
Content
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3. Goals Setting
3
Get more people to
know, recognize, and
like the brand
Brand
Awareness
Get more people to
sign up for the lead
magnets and offers
Lead
Generation
Get people to stay
interested and connected
with the brand
Customer
Loyalty
Get more people to
follow and subscribe
Audience
Building
Get people to see
your brand personality
and values
Building
Brand Identity
Add your company
specific text here
Mention your
Goal here
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4. 4
Create and contribute content for an influencer’s blog
Guest Posting
Partner with an influencer to create
content that is featured on your website,
their website, or a third-party website
Co-Creating Content
Give an influencer a unique discount code for
your product or service that they can promote
and offer to audience
Discount Codes
Giving free products and services to an
influencer in exchange for a review
Gifting
Get a social media personality or brand to mention
your brand, share your content, or post about you
Social Media Mentions
Provide a unique code that gives influencers a
percentage of each sale they drive
Affiliates
Influencer Marketing
Campaign
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5. Identify & Define the Audience
Name
Age Text Here
Gender Text Here
Income Text Here
Location Text Here
Family Situation Text Here
Annual Income Text Here
Sources and Influence
Blogs/ Websites Text Here
Magazines Text Here
Conferences Text Here
Books Text Here
Thought Leaders Text Here
Professional Role
Industry Text Here
Job Title Text Here
Company Size Text Here
What is his role in the purchase process?
How does he regularly buy?
Buying Decisions
What are the challenges he is facing?
What is he afraid of?
Challenges
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› Text Here
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6. Find the Right Influencers
Influencer Platform Notes
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7. Content Idea for Influencers
7
Influencer Keywords to Target Content Gaps
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8. 8
Work Plan
Deliverable Tasks Owner Due Date
Influencer Outreach
List
Determine Objective Text Here Text Here
Identify Influencer Text Here Text Here
Text Here Text Here Text Here
Influencer Outreach
List
Draft Outreach Emails Text Here Text Here
Send emails Text Here Text Here
Blog Post
Review Blog Content Text Here Text Here
Text Here Text Here Text Here
Influencer Follow-Up
Draft Social Copy for
Influencers to Share
Text Here Text Here
Draft Follow-Up Emails Text Here Text Here
Text Here Text Here Text Here
Social Promotion
Text Here Text Here Text Here
Schedule Social Posts Text Here Text Here
Measure Performance
Track Blog Traffic Text Here Text Here
Track Social Shares Text Here Text Here
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9. Track the Outreach
9
Connection No. 1 Connection No. 2 Connection No. 3 Connection No. 4
Contacted By Text Here Text Here Text Here Text Here
Date Text Here Text Here Text Here Text Here
Influencer Contact Text Here Text Here Text Here Text Here
Notes Text Here Text Here Text Here Text Here
Plans for Follow- Up Text Here Text Here Text Here Text Here
Status of Outreach Status Text Here Text Here Text Here Text Here
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Influencer : Add Text Here

10. Analyze the Results
10
Campaign Metrics
Week One
Week Two
Week Three
Week Four
Total campaign
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Text Here Text Here Text Here Text Here
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11. Influencer Marketing Strategy Icons Slide
11

12. 12
Additional
Slides

13. Puzzle
13
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14. Mind Map
14
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Text Here

15. 15
Financial
Minimum
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Medium
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Maximum
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50%
40%
80%

16. Lego
16
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needs and capture your audience's attention.04
03
02
01

17. Combo Chart
17
Profit(InPercentage)
0
10
20
30
40
50
60
70
80
90
100
2016 2017 2018 2019
Product 01
Product 02
Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

18. Area Chart
18
0%
20%
40%
60%
80%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
Product 03
Product 02
Product 01
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

19. 19
Thank You Email Address emailaddress123@gmail.com
Address # street number, city, state
Contact Number 0123456789