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Researching the market place
Initial plan
My initial plan for my magazine is to create an Indie magazine. I
have decided to do this as it has a wide audience. My target
audience is 16-20 year olds male and females. The frequency
of publication will be every fortnight. i am aiming to make the
price around £2.00, how ever this may change according to my
audience and how much they will be willing to pay for my
magazine.
WHAT I WILL BE RESEARCHING..
• Prices
• Frequency of publication
• Issue size
• Regular content
• Feature content
• Feature articles
The price of NME is £2.40
The frequency of publication is weekly (each Wednesday)
The issue size is 68 pages
Regular content - letters, vocals, vs, my music, roots, gear
and cross word, nme tv, 12 steps
Feature articles – news, radar, live, reviews
Target Audience: Men 17-30
                       Male/Female 73%/27%
                       Average age 25
                       73% ABC1
The price of mojo magazine is £4.50   Target Audience: 77% male
                                         63% ABC1


The frequency of publication- monthly

Issue size is 146 pages

Regular content - All back to my place
                      Theories, Rants, ETC
                      Ask Fred
                      Hello Goodbye

Feature articles - Photo gallery
                   Competitions
                    Interviews
                    Disc of the Day
                    Video
                    Blog,
                    Mojo Extras
The price of Q magazine is £3.90

Frequency of publication – monthly

Issue size: 166 pages – 126 pages of editorial produced by Q Magazine
and 40 pages of advertisement.

Regular content – q mail, q- 50, crossword, ten commandments,
subscriptions

Feature articles – news!, where are they now?, cash for questions,
a round with.. At home with, the q list, the Q interview

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Researching the market place

  • 2. Initial plan My initial plan for my magazine is to create an Indie magazine. I have decided to do this as it has a wide audience. My target audience is 16-20 year olds male and females. The frequency of publication will be every fortnight. i am aiming to make the price around £2.00, how ever this may change according to my audience and how much they will be willing to pay for my magazine.
  • 3. WHAT I WILL BE RESEARCHING.. • Prices • Frequency of publication • Issue size • Regular content • Feature content • Feature articles
  • 4. The price of NME is £2.40 The frequency of publication is weekly (each Wednesday) The issue size is 68 pages Regular content - letters, vocals, vs, my music, roots, gear and cross word, nme tv, 12 steps Feature articles – news, radar, live, reviews Target Audience: Men 17-30 Male/Female 73%/27% Average age 25 73% ABC1
  • 5. The price of mojo magazine is £4.50 Target Audience: 77% male 63% ABC1 The frequency of publication- monthly Issue size is 146 pages Regular content - All back to my place Theories, Rants, ETC Ask Fred Hello Goodbye Feature articles - Photo gallery Competitions Interviews Disc of the Day Video Blog, Mojo Extras
  • 6. The price of Q magazine is £3.90 Frequency of publication – monthly Issue size: 166 pages – 126 pages of editorial produced by Q Magazine and 40 pages of advertisement. Regular content – q mail, q- 50, crossword, ten commandments, subscriptions Feature articles – news!, where are they now?, cash for questions, a round with.. At home with, the q list, the Q interview