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Business Model Innovation By H Chesbrough
This document discusses business model innovation and open innovation. It begins by describing the traditional closed innovation system used by many companies. It then introduces the concept of open innovation, which uses both internal and external sources to create and capture value. The document argues that a better business model is more important than better technology alone. It provides examples of companies like IBM and Ryanair that have innovated their business models to be more open and capture more value. Finally, it provides a definition of a business model and discusses stages of business model maturity.
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