You're managing an important event with specific goals and objectives however a common goal shared by most event planners is to educate and motivate your attendees. Who better to accomplish this task than industry thought leaders? But how do you choose the speaker that's right for your specific event and most importantly your attendees?

1. Choosing Keynote
Speakers
For attendees of course!
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2. Recognize your audience
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3. Things To Consider
Gender, Age
Industry
Role
Years of experience
Interests
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4. What’s the message?
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5. Session Objectives
define the who,
what, and most
importantly WHY
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6. If you’re unsure, ask!
Conduct benchmark research and pre-event
surveys to gather feedback.
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7. What are others doing right?
What are others chatting about?
What have your competitors done right?
Who do industry experts recommend?
Word of mouth is powerful!
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8. Clearly define expectations of the
speaker
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9. Who’s the best fit?
Think fun but informative.
Consider your budget limitations.
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10. GOAL: You should always strive to do 3
things …
Educate, Solve Problems, & Address
Needs
http://www.sciencebasedmedicine.org/index.php/the-trouble-with-dr-oz/

11. Research findings from Meetings &
Conventions
From 114 meeting professionals
http://www.meetings-conventions.com/article_ektid50376.aspx

12. Remember your event and speakers need to
be attendee driven.
Speakers should nurture the learning.
Express the WHY for their content.
Offer solutions relevant to attendees.
http://jeffhurtblog.com/2012/10/29/your-conference-primarily-focused-on-speakers-or-attendees/

13. Want to learn more?
Visit our Knowledge Center
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Call or Email Us
877.745.8526 or communications@signup4.com