Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program

Pitching Bloggers 101 Raul Pacheco-Vega, PhD Presented at Simon Fraser University PR Programme 2011 May 25 th , 2011

I receive between 50-100 pitches a week, and 200-400 emails a day Cartoon credit: Rob Cottingham

Who am I? ,[object Object],[object Object],[object Object]

I have a split personality disorder

Why pitch bloggers? ,[object Object],[object Object],[object Object],[object Object]

Social media has been a game changer, particularly in PR

Raul's Tips on Pitching Bloggers http://hummingbird604.com/pitch-me/

Know my name Don’t EVER do this.

Know my blog ,[object Object],[object Object]

Know my rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know my fields ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build community WITH me Show me you care about the community

I’m actually rather accessible! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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