Submit Search
Upload
The Most Effective Mobile User Acquisition Techniques - 2014
•
Download as PPTX, PDF
•
21 likes
•
8,316 views
Sho Masuda
Follow
GDC Presentation of 3.18.2014 by Sho Masuda (VP of Marketing, GREE International, Inc.)
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 36
Download now
Recommended
Leveraging Customer Lifetime Value for user acquisition campaigns
Leveraging Customer Lifetime Value for user acquisition campaigns
AppLift
Beginner's guide to user acquisition for mobile apps and games
Beginner's guide to user acquisition for mobile apps and games
Rohit Nair
Mobile App User Acquisition Management
Mobile App User Acquisition Management
ComboApp, Inc
True view for mobile app promotion tuoigiun.com
True view for mobile app promotion tuoigiun.com
Cuong Pham
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
Ad6 Media
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400
InMobi
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App Marketing
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App Marketing
Jayneel Patel
Mobile App Marketing 101
Mobile App Marketing 101
Digital Vidya
Recommended
Leveraging Customer Lifetime Value for user acquisition campaigns
Leveraging Customer Lifetime Value for user acquisition campaigns
AppLift
Beginner's guide to user acquisition for mobile apps and games
Beginner's guide to user acquisition for mobile apps and games
Rohit Nair
Mobile App User Acquisition Management
Mobile App User Acquisition Management
ComboApp, Inc
True view for mobile app promotion tuoigiun.com
True view for mobile app promotion tuoigiun.com
Cuong Pham
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
Ad6 Media
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400
InMobi
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App Marketing
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App Marketing
Jayneel Patel
Mobile App Marketing 101
Mobile App Marketing 101
Digital Vidya
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu
Gaining the app visibility that matters
Gaining the app visibility that matters
Prajyot Mainkar
Mobile App Benchmarks: Engagement & Retention
Mobile App Benchmarks: Engagement & Retention
Emmanuel Quartey
How To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video Ads
InMobi
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
Gmarkcorp
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
Eurapp
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Jennifer Wong
App promotion trend in Japan
App promotion trend in Japan
Daisuke Maeda
Casual connect sf social app marketing a look into facebook and twitter july ...
Casual connect sf social app marketing a look into facebook and twitter july ...
Fiksu
App Marketing Tips Playbook
App Marketing Tips Playbook
Soko Media
Mobile app-marketing-playbook
Mobile app-marketing-playbook
Raj Singh
How to Make Your Next Game Go BIG | Emmanuel Carraud
How to Make Your Next Game Go BIG | Emmanuel Carraud
Jessica Tams
The Best Mobile Retargeting Strategies for the Future - EMEA
The Best Mobile Retargeting Strategies for the Future - EMEA
Adjust
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
FaveQuest - MyEventApps
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile Gamer
Adjust
iOS Mobile App Promotion Strategy 2014
iOS Mobile App Promotion Strategy 2014
Joey Barker
Mobile app promotion strategy
Mobile app promotion strategy
GetAProgrammer
Android app-marketing-and-google-play
Android app-marketing-and-google-play
Cuong Pham
Mobile app marketing nyu school of continuing education
Mobile app marketing nyu school of continuing education
Rachel Pasqua
The Complete Guide to Enterprise App Marketing
The Complete Guide to Enterprise App Marketing
Mohamed Mahdy
WordPressで電子書籍
WordPressで電子書籍
Takayuki Miyauchi
Viral marketing by the numbers
Viral marketing by the numbers
Voxilate
More Related Content
What's hot
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu
Gaining the app visibility that matters
Gaining the app visibility that matters
Prajyot Mainkar
Mobile App Benchmarks: Engagement & Retention
Mobile App Benchmarks: Engagement & Retention
Emmanuel Quartey
How To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video Ads
InMobi
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
Gmarkcorp
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
Eurapp
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Jennifer Wong
App promotion trend in Japan
App promotion trend in Japan
Daisuke Maeda
Casual connect sf social app marketing a look into facebook and twitter july ...
Casual connect sf social app marketing a look into facebook and twitter july ...
Fiksu
App Marketing Tips Playbook
App Marketing Tips Playbook
Soko Media
Mobile app-marketing-playbook
Mobile app-marketing-playbook
Raj Singh
How to Make Your Next Game Go BIG | Emmanuel Carraud
How to Make Your Next Game Go BIG | Emmanuel Carraud
Jessica Tams
The Best Mobile Retargeting Strategies for the Future - EMEA
The Best Mobile Retargeting Strategies for the Future - EMEA
Adjust
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
FaveQuest - MyEventApps
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile Gamer
Adjust
iOS Mobile App Promotion Strategy 2014
iOS Mobile App Promotion Strategy 2014
Joey Barker
Mobile app promotion strategy
Mobile app promotion strategy
GetAProgrammer
Android app-marketing-and-google-play
Android app-marketing-and-google-play
Cuong Pham
Mobile app marketing nyu school of continuing education
Mobile app marketing nyu school of continuing education
Rachel Pasqua
The Complete Guide to Enterprise App Marketing
The Complete Guide to Enterprise App Marketing
Mohamed Mahdy
What's hot
(20)
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Gaining the app visibility that matters
Gaining the app visibility that matters
Mobile App Benchmarks: Engagement & Retention
Mobile App Benchmarks: Engagement & Retention
How To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video Ads
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
User Acquisition Strategy for Mobile Apps/Games in Vietnam Market
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
App promotion trend in Japan
App promotion trend in Japan
Casual connect sf social app marketing a look into facebook and twitter july ...
Casual connect sf social app marketing a look into facebook and twitter july ...
App Marketing Tips Playbook
App Marketing Tips Playbook
Mobile app-marketing-playbook
Mobile app-marketing-playbook
How to Make Your Next Game Go BIG | Emmanuel Carraud
How to Make Your Next Game Go BIG | Emmanuel Carraud
The Best Mobile Retargeting Strategies for the Future - EMEA
The Best Mobile Retargeting Strategies for the Future - EMEA
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
Mobile App Marketing 101: Tips to Market & Promote Your Event's App
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile Gamer
iOS Mobile App Promotion Strategy 2014
iOS Mobile App Promotion Strategy 2014
Mobile app promotion strategy
Mobile app promotion strategy
Android app-marketing-and-google-play
Android app-marketing-and-google-play
Mobile app marketing nyu school of continuing education
Mobile app marketing nyu school of continuing education
The Complete Guide to Enterprise App Marketing
The Complete Guide to Enterprise App Marketing
Viewers also liked
WordPressで電子書籍
WordPressで電子書籍
Takayuki Miyauchi
Viral marketing by the numbers
Viral marketing by the numbers
Voxilate
Monetization Strategies: iOS + Android
Monetization Strategies: iOS + Android
diglondon
Kohl's Mobile User Acquisition
Kohl's Mobile User Acquisition
Zen Cachola
How we make money?
How we make money?
Gram Games
Search Marketing Theatre; Lead Generation With AdWords Display Targeting
Search Marketing Theatre; Lead Generation With AdWords Display Targeting
TFM&A
Anh Nhuyen, Rovio
Anh Nhuyen, Rovio
White Nights Conference
Mobile user acquisition trends for 2015 by tune & tab mo
Mobile user acquisition trends for 2015 by tune & tab mo
Jean-Vincent 'JV' Chardon
Soft Launch Strategies for MobileApp Companies
Soft Launch Strategies for MobileApp Companies
Fiksu
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Jessica Tams
Mobile UA Tips from the Inside | Paivi Putsepp-Seufert
Mobile UA Tips from the Inside | Paivi Putsepp-Seufert
Jessica Tams
The business end of mobile ad fraud - Eric Seufert
The business end of mobile ad fraud - Eric Seufert
Eric Seufert
Google Adword Display Campaign Guide – Step By Step : SK SeoIdiots
Google Adword Display Campaign Guide – Step By Step : SK SeoIdiots
Sujit Kumar
One Tough Playground | PANEL
One Tough Playground | PANEL
Jessica Tams
Growth Hacking: how to acquire users when you have zero marketing budget
Growth Hacking: how to acquire users when you have zero marketing budget
starta
TargetSummit Berlin Meetup | Phiture, Andy Carvell
TargetSummit Berlin Meetup | Phiture, Andy Carvell
TargetSummit
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...
Eric Seufert
The Game Life Cycle & Game Analytics: What metrics matter when?
The Game Life Cycle & Game Analytics: What metrics matter when?
HoneyTracks analytics for apps and games
Mobile User Acquisition Done Right
Mobile User Acquisition Done Right
Alkarim Nasser
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015
AdColony
Viewers also liked
(20)
WordPressで電子書籍
WordPressで電子書籍
Viral marketing by the numbers
Viral marketing by the numbers
Monetization Strategies: iOS + Android
Monetization Strategies: iOS + Android
Kohl's Mobile User Acquisition
Kohl's Mobile User Acquisition
How we make money?
How we make money?
Search Marketing Theatre; Lead Generation With AdWords Display Targeting
Search Marketing Theatre; Lead Generation With AdWords Display Targeting
Anh Nhuyen, Rovio
Anh Nhuyen, Rovio
Mobile user acquisition trends for 2015 by tune & tab mo
Mobile user acquisition trends for 2015 by tune & tab mo
Soft Launch Strategies for MobileApp Companies
Soft Launch Strategies for MobileApp Companies
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Top Reasons Why Your Mobile Game Will (Likely) Fail | Chris Olson, Ethan Einhorn
Mobile UA Tips from the Inside | Paivi Putsepp-Seufert
Mobile UA Tips from the Inside | Paivi Putsepp-Seufert
The business end of mobile ad fraud - Eric Seufert
The business end of mobile ad fraud - Eric Seufert
Google Adword Display Campaign Guide – Step By Step : SK SeoIdiots
Google Adword Display Campaign Guide – Step By Step : SK SeoIdiots
One Tough Playground | PANEL
One Tough Playground | PANEL
Growth Hacking: how to acquire users when you have zero marketing budget
Growth Hacking: how to acquire users when you have zero marketing budget
TargetSummit Berlin Meetup | Phiture, Andy Carvell
TargetSummit Berlin Meetup | Phiture, Andy Carvell
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...
The Game Life Cycle & Game Analytics: What metrics matter when?
The Game Life Cycle & Game Analytics: What metrics matter when?
Mobile User Acquisition Done Right
Mobile User Acquisition Done Right
AdColony User Acquisition Survey - Q1 2015
AdColony User Acquisition Survey - Q1 2015
Similar to The Most Effective Mobile User Acquisition Techniques - 2014
Getting Started with Social Media Marketing
Getting Started with Social Media Marketing
Eric Krock
Optimization Fitness Plan - Bryan Eisenberg
Optimization Fitness Plan - Bryan Eisenberg
Affiliate Dag
5 Steps to Wise Oil Investments
5 Steps to Wise Oil Investments
Cole Whitney
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Ed Hewett
Obedience v Compliance : Getting Sales & Marketing Talking the Same Language
Obedience v Compliance : Getting Sales & Marketing Talking the Same Language
John Watton
20140327-S602-Mobile
20140327-S602-Mobile
Russell Lewis
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Demandbase
Thinking Differently About Your Data Will Increase Profitability, Part 1
Thinking Differently About Your Data Will Increase Profitability, Part 1
DataRPM
Getting Started with Social Media Marketing
Getting Started with Social Media Marketing
Eric Krock
Get funded pitch template
Get funded pitch template
BS Vijaya Krishna
Get funded pitch template
Get funded pitch template
BS Vijaya Krishna
Advertising & public relations
Advertising & public relations
NOMAN KHAN
Seven Deadly Habits of Ineffective Software Managers
Seven Deadly Habits of Ineffective Software Managers
TechWell
Managing Sales Opportunities - with Sales Opportunity Snapshot (SOS)
Managing Sales Opportunities - with Sales Opportunity Snapshot (SOS)
Learning Solutions International
Unleash your potential final
Unleash your potential final
Vineet Sood
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
eMarketer
Creating Great Developer Experiences with Metrics and Automation
Creating Great Developer Experiences with Metrics and Automation
Nordic APIs
0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwani
MediaPost
Hp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT Mobile
Perfecto Mobile
People Fund Innovation Week 2013 - How to Create Products that Customers Re...
People Fund Innovation Week 2013 - How to Create Products that Customers Re...
CompellingPM
Similar to The Most Effective Mobile User Acquisition Techniques - 2014
(20)
Getting Started with Social Media Marketing
Getting Started with Social Media Marketing
Optimization Fitness Plan - Bryan Eisenberg
Optimization Fitness Plan - Bryan Eisenberg
5 Steps to Wise Oil Investments
5 Steps to Wise Oil Investments
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Obedience v Compliance : Getting Sales & Marketing Talking the Same Language
Obedience v Compliance : Getting Sales & Marketing Talking the Same Language
20140327-S602-Mobile
20140327-S602-Mobile
The Right Ingredients for Building an Effective Customer Profile
The Right Ingredients for Building an Effective Customer Profile
Thinking Differently About Your Data Will Increase Profitability, Part 1
Thinking Differently About Your Data Will Increase Profitability, Part 1
Getting Started with Social Media Marketing
Getting Started with Social Media Marketing
Get funded pitch template
Get funded pitch template
Get funded pitch template
Get funded pitch template
Advertising & public relations
Advertising & public relations
Seven Deadly Habits of Ineffective Software Managers
Seven Deadly Habits of Ineffective Software Managers
Managing Sales Opportunities - with Sales Opportunity Snapshot (SOS)
Managing Sales Opportunities - with Sales Opportunity Snapshot (SOS)
Unleash your potential final
Unleash your potential final
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
Creating Great Developer Experiences with Metrics and Automation
Creating Great Developer Experiences with Metrics and Automation
0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwani
Hp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT Mobile
People Fund Innovation Week 2013 - How to Create Products that Customers Re...
People Fund Innovation Week 2013 - How to Create Products that Customers Re...
Recently uploaded
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Call girl Jaipur
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Recently uploaded
(20)
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
The Most Effective Mobile User Acquisition Techniques - 2014
1.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. The Most Effective User Acquisition Techniques March 18, 2014 Sho Masuda VP, Marketing GREE International
2.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Introduction to Speaker • Vice President, Marketing at GREE International, Inc. • One of the first employees at GREE’s US Operations • 10+ years consumer marketing professional with background ranging from branding to performance-driven user acquisition
3.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Introduction to GREE • One of leading mobile gaming studios, headquartered in Japan, founded in 2004 – first US subsidiary founded in 2011 • $320mil in the last quarterly revenue where smartphones accounted majority • Multiple-titles at Top 50 Grossing iOS & Android in the US, some still charting over 2 years since their launch
4.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Before getting started… • Why UA matters?
5.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Business Model: Premium vs Freemium User Revenue Premium Game Longer play = more $$$$ Download App Time game played $ Revenue Free-to-play with IAP *F2P + IAP = 92%+ of Revenue
6.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Mission Accomplished Just getting started Largely Fixed Vary Heavily ($0.00 to Infinite) Value of Install Business Model: Premium vs Freemium Free-to-PlayPremium Goal of Install Largely Fixed Vary Heavily (based on ROI) Cost of Install
7.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Effective UA Techniques • It’s “techniques” with an “s”
8.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Effective UA Techniques: 3 elements 1. “Targeting x Engagement x Buying” Path to success
9.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Applying 3 elements at Biz Life-Cycle 2. Tailor a different “Targeting x Engagement x Buying” at each stage Stage1 Introduction/Sow Stage2 Growth/Water Stage3 Maturity/Bloom Stage4 Decline/Wither Path to success $ Time
10.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Effective UA techniques at Stage 1 - Sow $ Time
11.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. 1. Sow 2. Water 3. Bloom Goal • Identify the product & market fit with a minimum financial investment Targeting • Test “Not 1, but 3+ Paid Acquisition Vehicles” o Reason 1: Identify the target profile o Reason 2: Identify the size of market pie o Reason 3: Mimic on a small scale what we will scale up to
12.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • Criteria 1: Advanced targeting capabilities: • Criteria 2: Category matching publishers (eg: games): • Criteria 3: Broad mix of publishers: Recommend Networks 1. Sow 2. Water 3. Bloom
13.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Engagement • Be mindful about deciding presentation at store-front: o Title-name / Icon / Screenshots / Description 1. Sow 2. Water 3. Bloom
14.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Key components that drive players to download f2p mobile games 1. Sow 2. Water 3. Bloom Value • App Rating • App Screenshots • App Description • App Icon • Others
15.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. CVR Index Icon 1st Wk 1.00 2nd Wk 1.02 3rd Wk 1.07 4th Wk 1.13 5th Wk 1.09 6th Wk 1.49 7th Wk 1.38 8th Wk 1.44 • Is this worth doing? Business Impact • Better engagement drives CVR improvements, leading to reduced CPIs • We’ve seen CVR 1.5- 2x through presentation optimization 1. Sow 2. Water 3. Bloom
16.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • (value) Improving engagement helps avoiding bidding high for the same volume Engagement Example Formula: Simulation - Path to getting $10 eCPM (Assumption: CTR fixed at 10.0%) 1. Sow 2. Water 3. Bloom
17.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Effective UA techniques at Stage 2 – Water $ Time
18.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Goal • Accelerating growth, at a larger scale Targeting • Identify multiple networks to drive quality users in a scale o Challenge: Identify the right partners 1. Sow 2. Water 3. Bloom
19.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. GREE Way – Network Selection • Network categorization o affiliate/dsp/incent/direct publisher/agency/etc… • Source of inventory / transparency o direct publisher relationship/top 3 geos/overlaps/unique identifiers by source/API access • Targeting capabilities o device/os/country/age/gender/context/interest/behavioral/etc… • Creative capabilities o standard/native ads/video/rich media • Standard of Measurement o Deeper integration experience with 3rd party attribution analytics platform/claim windows/etc… 1. Sow 2. Water 3. Bloom
20.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. “Over time, all marketing strategies result in sh*tty click-through rates” by Andrew Chen Source: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs/
21.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Source: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs/ <Examples> o HotWired CTR (1994): 78% o Facebook CTR (2011): 0.05% Key drivers of the law: • Customers respond to novelty, which inevitably fades • First-to-market never lasts • More scale means less qualified customers Engagement 1. Sow 2. Water 3. Bloom
22.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Engagement Fighting against the law: • Discover the next untapped marketing channel / publishers • Always keep developing & introducing new creatives Source: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs/ 1. Sow 2. Water 3. Bloom
23.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • GREE’s answer = “A disciplined process in optimization” Theme A Theme B Theme C Theme D Theme Testing Variation A Variation Testing Variation B Variation C Baseline 1 Baseline Test: Baseline 2 Variation B Resize Across All Networks *Theme Tests: Environment for testing layout, characters, major style elements *Variable Tests: Environment for targeted testing such as CTA, color, characters, App Store badge of successful themes *Benchmark Tests: Final test to measure performance against pre-existing banners GREE Way - Banner Testing Standardized Process Engagement 1. Sow 2. Water 3. Bloom
24.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • 1. Interstitials: 320x480 and 480x320 • 2. Interstitials: 300x250 • 3. Mobile banners: 320x50 and 640x100 • 4. Mobile banners: 728x90 • 5. Facebook: 1200x627 Engagement Top 5 Creative Specs for Prioritization *Device: iPhone 1. Sow 2. Water 3. Bloom
25.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • Go beyond just a typical banner Animated Banners Playable Units Engagement 1. Sow 2. Water 3. Bloom
26.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Buying • Aim for “yield,” but make every penny count 3 Elements for Effective Buying • 1: Measurement / Attribution • 2: Dashboard / Visualization • 3: Communication / Recommendation 1. Sow 2. Water 3. Bloom
27.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Buying LTV Prediction knowing when to take more risk and less risk based on predicted value of a user • A game changer in Measurement: 1. Sow 2. Water 3. Bloom $ Time LTV 30-day: A CPI TGT: 0.75A (25% yield) Actual NEW CPI TGT: 0.75B (25% yield) Future LTV 90-day: B
28.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Buying • Present actionable data for guiding better performances Ideal Marketing Dashboard 1. Sow 2. Water 3. Bloom RECOMMENDED BID PRICE
29.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Effective UA techniques at Stage 3 – Bloom $ Time
30.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Goal • Slow down the pace of decay • Prolong the most beautiful moment $ Time 1. Sow 2. Water 3. Bloom
31.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • Free up time!! 25% 25% 20% 15% 5% 5% 5% Hours spent by activities – GREE UA Manager (case) Media planning / optimization Network communication New channel development Cross functional communication Technical integration Reporting Others 1. Sow 2. Water 3. Bloom
32.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Solution • GREE’s answer = “Technology” for ad buy, campaign management, and network communication Input GREE In-house MK Technology Output Input Programmatic Bidding Recommendation Model Bid Management Service Output 1. Sow 2. Water 3. Bloom
33.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. • New network development • Direct management of top-tiered networks (ex: Facebook) • Exploring new ad. technology • Pre-production involvement for a bigger market & success Strengthening the Competitive Advantage 1. Sow 2. Water 3. Bloom
34.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Closing
35.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2014 GREE, Inc. All Rights Reserved. Key trends of 2014 • Big data and analytics – deeper customer insights • Twitter as mobile acquisition / targeting platform • An evolution in buying – rise of CPE (cost per engagement) • Richer ad experience • Localization x Internationalization
36.
Copyright © 2004-2012
GREE, Inc. All Rights Reserved.Confidential Copyright © 2004-2012 GREE, Inc. All Rights Reserved. Thanks. Questions? sho.masuda@gree.net
Download now