SlideShare a Scribd company logo
1 of 87
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Topic: ADVERTISING & PUBLIC RELATION

Presented by:
Presented to:

DYNAMIC PERFORMERS

PROFESSOR NABEEL

To change System Dynamically

SHABIR MALIK

WAQAS SIDDIQUI

1004184

1004143

Copyright ©2012 All Right Reserved by DYNAMIC Performers

1004147

1004146

1004156
LEARNING OBJECTIVES

Copyright ©2012 All Right Reserved by DYNAMIC Performers

1.
2.
3.
4.

5.
6.
7.
8.

What is Advertisement?
How to Advertise?
Why we Advertise ?
Where should be
Advertisement ?
Which Media is best for
Advertisement ?
What is Public Relation?
What does PR do?
How to Use PR?
5-Sales
Promotion

4-Personal
Selling

PROMOTION

1-Advertising
2-Public Relation

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3-Direct
Marketing
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Sales Era

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Industrial Revolution

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ORIGIN OF ADVERTISEMENT


The word advertising is derived from two Latin
Words „Ad‟ and „Verto‟



Ad  Towards



Verto  I turn



Literally it means to TURN THE PEOPLE‟S
ATTENTION to a SPECIFIC THING

Copyright ©2012 All Right Reserved by DYNAMIC Performers
DEFINATION
Advertising is any
 PAID

FORM1of

 NON-PERSONAL
 PROMOTION
 IDENTIFIED

PRESENTATION 2 and

OF IDEAS, GOODS, OR SERVICES 3by an

SPONSOR4

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Importance of Advertisement

Copyright ©2012 All Right Reserved by DYNAMIC Performers
THE FIVE

M‟S OF ADVERTISING
MESSAGE

MISSION
Communication
Objective
Sales objective

MONEY
Method in Setting
of Ad Budget
Factors Affecting
Ad Budget

Copyright ©2012 All Right Reserved by DYNAMIC Performers

Message Strategy
Message Execution

MEDIA
Reach , Frequency,
Impact
Major Media Types
Specific Media
Vehicles
Media Timing

MEASUREMENT
Communication
Impact
Sales & Profit
Impact
Return on
Advertising
1-MISSION (Objective)

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ADVERTISING MISSIONS
1-INFORMATIVE

2-PERSUASIVE

3-COMPARATIVE

4-REMINDER

Copyright ©2012 All Right Reserved by DYNAMIC Performers
1 - INFORMATIVE ADVERTISING
•Build Primary Demand

Copyright ©2012 All Right Reserved by DYNAMIC Performers
2 - PERSUASIVE ADVERTISING
•Build Selective Demand

Copyright ©2012 All Right Reserved by DYNAMIC Performers
3 - COMPARATIVE ADVERTISING
•Help consumer for Compression with your Competitor

Copyright ©2012 All Right Reserved by DYNAMIC Performers
4 - REMINDER ADVERTISING
•Keeps Consumers Thinking About a Product

Copyright ©2012 All Right Reserved by DYNAMIC Performers
2- MONEY (Budget)
DEFINATION

“Numerical Expression of Future expected Expenditure”

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ADVERTISING BUDGET METHODS
1. AFFORDABLE

2. PERCENTAGE OF SALES

3. COMPETITIVE-PARITY

4. OBJECTIVE-AND-TASK

Copyright ©2012 All Right Reserved by DYNAMIC Performers
FACTORS IN SETTING THE ADVERTISING

BUDGET

1-STAGE IN THE PRODUCT LIFE CYCLE

2-MARKET SHARE

3-PRODUCT DIFFERENTIATION

4-ADVERTISING FREQUENCY

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ADVERTISING STRATEGY
STRATEGY:
“A Broad action plan to which help you achieve your Objectives”

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ADVERTISING

STRATEGY
HOW TO CREATE ?

HOW TO DELEVER ?

STRATEGY & TECHNIQUES

SELECTING MEDIUM

MESSAGE

MEDIA

Copyright ©2012 All Right Reserved by DYNAMIC Performers
3-MESSAGE

Copyright ©2012 All Right Reserved by DYNAMIC Performers
HOW TO CREATE ADVERTISING MESSAGE
 STRATEGY

IN MESSAGE :

What type of NEEDS or DESIRES targeting?
Who are TARGET AUDIENCE?
What will be the significant AUDIO VISUAL image?
Which type of WORDS or SLOGAN should be use?
What will be the UNDERLYING message in the Ad?
Follow up the AIDA Rule

Copyright ©2012 All Right Reserved by DYNAMIC Performers
CREATE THE ADVERTISING MESSAGE ACCORDING TO THE

Get

Attention

I

Hold nterest

Copyright ©2012 All Right Reserved by DYNAMIC Performers

Arouse

Desire

Obtain

Action

AIDA RULE
COMMON ADVERTISING STRATEGIES

Copyright ©2012 All Right Reserved by DYNAMIC Performers
4-MEDIA

Copyright ©2012 All Right Reserved by DYNAMIC Performers
TYPES OF ADVERTISING MEDIA
1-PRESS ADVERTISING

2- OUT DOOR ADVERTISING

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3-DIRECT MAIL ADVERTISING

4-AUDIO VISUAL ADVERTISING
1- PRESS ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
PRESS ADVERTISEMENT

JOURNALS
MAGAZINES

NEWSPAPER Ad

Copyright ©2012 All Right Reserved by DYNAMIC Performers
PRESS ADVERTISEMENT STRATEGY

RIGHT KIND OF
NEWSPAPER

Copyright ©2012 All Right Reserved by DYNAMIC Performers

AT THE RIGHT
PLACE

TO GET BETTER
VISIBILITY
- Full Page Ad – 75% of People to Notice it

25%

75% Noticed
25% Wasted

Copyright ©2012 All Right Reserved by DYNAMIC Performers
-Half Page Ad – 50% of People to Notice it

50% Noticed
50% Wasted

Copyright ©2012 All Right Reserved by DYNAMIC Performers
-Quarter Page Ad30% of people to notice it

30 %
Wasted

70 %

Copyright ©2012 All Right Reserved by DYNAMIC Performers

Quarter page
ADVERTISEMENT ON FIRST & LAST PAGE

Advertisement on the first
and last pages are more superior

Copyright ©2012 All Right Reserved by DYNAMIC Performers
2- OUT DOOR ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
OUTDOOR ADVERTISEMENT
1- Posters

2- Hording

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3-Balloons or sky Ad

4-Ad on Vehicles
3- DIRECT MAIL ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
DIRECT MAIL ADVERTISEMENT
 Circular Letters

 Catalog
 Pamphlets

 Broacher
 Postcards

Copyright ©2012 All Right Reserved by DYNAMIC Performers
4- AUDIO – VISUAL ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
RADIO ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
TELEVISION ADVERTISEMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
STRATEGY TO GET THE ATTENTION OF THE VIEWERS

VISUAL
ADVERTISEMENT

AIRING OF SAME
ADVERTISEMENT

ON VARIOUS
CHANNEL

Copyright ©2012 All Right Reserved by DYNAMIC Performers

AT THE SAME
TIME
5-MEASUREMENT

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Advertising Program MESUREMENT
COMMUNICATION EFFECTS

SALES EFFECTS

Is the Ad Communicating Well?

Is the Ad Increasing Sales?

Copyright ©2012 All Right Reserved by DYNAMIC Performers
INDIAN Brand Manager of COCA COLA
PARESH JOSHI

Copyright ©2012 All Right Reserved by DYNAMIC Performers
CHARACTERISTICS OF GOOD ADVERTISEMENT
1- SIMPLE MESSAGE

2- ATTRACTION

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3-PRODUCT ORIENTATION

4-APPEAL TO REASON
Copyright ©2012 All Right Reserved by DYNAMIC Performers
CAUSES OF BAD ADVERTISMENT
1- Violation of Govt. Regulation

2- Social Responsibility

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3-Directly TAUNT to your Competitor

4-Unethical Advertisement
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
If a circus is coming to town
And paint a sign saying

"Circus coming to the ground on Saturday,"
that's ADVERTISING

Copyright ©2012 All Right Reserved by DYNAMIC Performers
If the sign put on the back of an elephant and walk
him into town,
that's PROMOTION

Copyright ©2012 All Right Reserved by DYNAMIC Performers
If the elephant walks through the mayor's home,
that's PUBLICITY

Copyright ©2012 All Right Reserved by DYNAMIC Performers
If you can get the mayor to laugh about it,
that's PUBLIC RELATIONS!

Copyright ©2012 All Right Reserved by DYNAMIC Performers
PUBLIC RELATION
Building good relations with the company‟s various
publics
Obtaining favorable publicity

Building up a good corporate image
Handling or heading off unfavorable rumors, stories,
and events

Copyright ©2012 All Right Reserved by DYNAMIC Performers
FUNCTIONS OF PUBLIC RELATIONS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
FUNCTIONS OF PUBLIC RELATIONS

1

•Press Relations

2

•Product Publicity

3

•Public Affairs

Copyright ©2012 All Right Reserved by DYNAMIC Performers
FUNCTIONS OF PUBLIC RELATIONS

4

•Lobbying

5

•Investor Relations

6

•Development of PR

Copyright ©2012 All Right Reserved by DYNAMIC Performers
1- PRESS RELATIONS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
2- PRODUCT PUBLICITY

Copyright ©2012 All Right Reserved by DYNAMIC Performers
3- PUBLIC AFFAIRS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
4- INVESTOR RELATION

Copyright ©2012 All Right Reserved by DYNAMIC Performers
5- LOBBYING

Copyright ©2012 All Right Reserved by DYNAMIC Performers
6-DEVELOPMENT OF PUBLIC RELATION

Copyright ©2012 All Right Reserved by DYNAMIC Performers
PUBLIC RELATION TOOLS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
1- NEWS

2- SPEECHES

Copyright ©2012 All Right Reserved by DYNAMIC Performers

3- SPECIAL EVENTS & GRAND OPENINGS

4-WRITTEN MATERIALS
5- Audiovisual Materials

6- Corporate Identity Materials

Copyright ©2012 All Right Reserved by DYNAMIC Performers

7- Public Service Activities

8- Social Networking
1- NEWS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
2- SPEECHES

Copyright ©2012 All Right Reserved by DYNAMIC Performers
3- SPECIAL EVENTS & GRAND OPENINGS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
4- WRITTEN MATERIALS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
5- AUDIO VISUAL MATERIALS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
6- CORPORATE IDENTITY MATERIALS

Copyright ©2012 All Right Reserved by DYNAMIC Performers
7- PUBLIC SERVICE ACTIVITIES

Copyright ©2012 All Right Reserved by DYNAMIC Performers
8- SOCIAL NETWORKING

Copyright ©2012 All Right Reserved by DYNAMIC Performers
THE ROLE & IMPACT OF PUBLIC RELATION


Educate Target Audiences



Build Credibility & Build Positive Image



Remove Misconceptions



Provide Long Term Mileage To Company



Extend Promotions Or Advertising

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
ADVERTISING VS PUBLIC RELATION
 Advertising

Is the Wind , PR Is the Sun

 Advertising

Uses the Big Bang, PR Uses the
Slow Buildup

 Advertising

Is Self-Directed, PR Is Other

 Advertising

Dies, PR Lives

 Advertising

Is Expensive, PR Is Inexpensive

 Advertising

generates sales, PR Generates

Directed

goodwill

Copyright ©2012 All Right Reserved by DYNAMIC Performers
ASSISTANCE
PR and Advertising are Complementary. One
alone cannot reach places where both
together can..

Copyright ©2012 All Right Reserved by DYNAMIC Performers
Copyright ©2012 All Right Reserved by DYNAMIC Performers
Special Thanks to

WWW.

.COM

“A little Effort from the Desk of DYNAMIC PERFORMERS
B.S. Commerce 5th Semester
Federal Urdu University Abdul Haq Campus”
This Presentation Dedicated to Commerce Department
“Wish you all Happy Learning”
Copyright ©2012 All Right Reserved by DYNAMIC Performers

More Related Content

Viewers also liked

Manajemen Promosi Digital di Media Indonesia
Manajemen Promosi Digital di Media IndonesiaManajemen Promosi Digital di Media Indonesia
Manajemen Promosi Digital di Media IndonesiaIrma Garnesia
 
Theories of pr - 4 model
Theories of pr - 4 modelTheories of pr - 4 model
Theories of pr - 4 modelLee Min-Ji
 
Manajemen Media Sosial untuk Instansi Pemerintah
Manajemen Media Sosial untuk Instansi PemerintahManajemen Media Sosial untuk Instansi Pemerintah
Manajemen Media Sosial untuk Instansi PemerintahCatur PW
 
Cerdas memanfaatkan media sosial di era digital
Cerdas memanfaatkan media sosial di era digitalCerdas memanfaatkan media sosial di era digital
Cerdas memanfaatkan media sosial di era digitalNamin AB Ibnu Solihin
 
Media Sosial: Manfaat dan Akibat
Media Sosial: Manfaat dan AkibatMedia Sosial: Manfaat dan Akibat
Media Sosial: Manfaat dan AkibatDamar Juniarto
 
Pengaruh teknologi digital terhadap anak dan remaja
Pengaruh teknologi digital terhadap anak dan remajaPengaruh teknologi digital terhadap anak dan remaja
Pengaruh teknologi digital terhadap anak dan remajaAndri Priyatna
 
Dampak negatif media sosial
Dampak negatif media sosialDampak negatif media sosial
Dampak negatif media sosialpha_phin
 
Role of Public Relations in Government
Role of Public Relations in GovernmentRole of Public Relations in Government
Role of Public Relations in GovernmentRithish Kumar
 

Viewers also liked (9)

Manajemen Promosi Digital di Media Indonesia
Manajemen Promosi Digital di Media IndonesiaManajemen Promosi Digital di Media Indonesia
Manajemen Promosi Digital di Media Indonesia
 
Theories of pr - 4 model
Theories of pr - 4 modelTheories of pr - 4 model
Theories of pr - 4 model
 
Meaning and definition of public relation
Meaning   and  definition  of  public  relationMeaning   and  definition  of  public  relation
Meaning and definition of public relation
 
Manajemen Media Sosial untuk Instansi Pemerintah
Manajemen Media Sosial untuk Instansi PemerintahManajemen Media Sosial untuk Instansi Pemerintah
Manajemen Media Sosial untuk Instansi Pemerintah
 
Cerdas memanfaatkan media sosial di era digital
Cerdas memanfaatkan media sosial di era digitalCerdas memanfaatkan media sosial di era digital
Cerdas memanfaatkan media sosial di era digital
 
Media Sosial: Manfaat dan Akibat
Media Sosial: Manfaat dan AkibatMedia Sosial: Manfaat dan Akibat
Media Sosial: Manfaat dan Akibat
 
Pengaruh teknologi digital terhadap anak dan remaja
Pengaruh teknologi digital terhadap anak dan remajaPengaruh teknologi digital terhadap anak dan remaja
Pengaruh teknologi digital terhadap anak dan remaja
 
Dampak negatif media sosial
Dampak negatif media sosialDampak negatif media sosial
Dampak negatif media sosial
 
Role of Public Relations in Government
Role of Public Relations in GovernmentRole of Public Relations in Government
Role of Public Relations in Government
 

Similar to Advertising & public relations

Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internetMarc Parham
 
Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internetMarc Parham
 
Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internetMarc Parham
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit   connecting and engaging with stakeholders o...Social media and online toolkit   connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Elton Kuah
 
Giving ffedback with the AID model
Giving ffedback with the AID modelGiving ffedback with the AID model
Giving ffedback with the AID modelAlec McPhedran
 
0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwani0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwaniMediaPost
 
Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersMedia on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
 
Customer strategist webinar dec 14
Customer strategist webinar dec 14Customer strategist webinar dec 14
Customer strategist webinar dec 14Gerry Brown
 
Advertisement management
Advertisement managementAdvertisement management
Advertisement managementGia Tri Tien
 
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonNatasha Preocanin
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonEdge Global Media Group
 
The Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeThe Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeEdge Global Media Group
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit   connecting and engaging with stakeholders o...Social media and online toolkit   connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...Elton Kuah
 
Josh Dahmes - Roles of Social & SEM
Josh Dahmes - Roles of Social & SEMJosh Dahmes - Roles of Social & SEM
Josh Dahmes - Roles of Social & SEMbrittanysutphen
 
Getting Started with Social Media Marketing
Getting Started with Social Media MarketingGetting Started with Social Media Marketing
Getting Started with Social Media MarketingEric Krock
 
How To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesHow To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesLowell Brown
 
How Audi created a unified view of their customer
How Audi created a unified view of their customerHow Audi created a unified view of their customer
How Audi created a unified view of their customerVladimir Mehakovic
 

Similar to Advertising & public relations (20)

Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internet
 
Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internet
 
Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internet
 
Marketing your brand on the internet
Marketing your brand on the internetMarketing your brand on the internet
Marketing your brand on the internet
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit   connecting and engaging with stakeholders o...Social media and online toolkit   connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...
 
Giving ffedback with the AID model
Giving ffedback with the AID modelGiving ffedback with the AID model
Giving ffedback with the AID model
 
0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwani0900 omma metrics seraj bharwani
0900 omma metrics seraj bharwani
 
Media on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of ConsumersMedia on the Move :: Putting the Brand in the Palm of Consumers
Media on the Move :: Putting the Brand in the Palm of Consumers
 
Customer strategist webinar dec 14
Customer strategist webinar dec 14Customer strategist webinar dec 14
Customer strategist webinar dec 14
 
Advertisement management
Advertisement managementAdvertisement management
Advertisement management
 
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 
The Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeThe Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with Adobe
 
Media of the Moment
Media of the MomentMedia of the Moment
Media of the Moment
 
Social media and online toolkit connecting and engaging with stakeholders o...
Social media and online toolkit   connecting and engaging with stakeholders o...Social media and online toolkit   connecting and engaging with stakeholders o...
Social media and online toolkit connecting and engaging with stakeholders o...
 
Josh Dahmes - Roles of Social & SEM
Josh Dahmes - Roles of Social & SEMJosh Dahmes - Roles of Social & SEM
Josh Dahmes - Roles of Social & SEM
 
Getting Started with Social Media Marketing
Getting Started with Social Media MarketingGetting Started with Social Media Marketing
Getting Started with Social Media Marketing
 
How To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & LikesHow To Use Facebook Ads To Grow Leads & Likes
How To Use Facebook Ads To Grow Leads & Likes
 
How Audi created a unified view of their customer
How Audi created a unified view of their customerHow Audi created a unified view of their customer
How Audi created a unified view of their customer
 

More from NOMAN KHAN

Unilever Complete
Unilever Complete Unilever Complete
Unilever Complete NOMAN KHAN
 
Procter n gamble by noman khan
Procter n gamble by noman khanProcter n gamble by noman khan
Procter n gamble by noman khanNOMAN KHAN
 
STATE BANK OF PAKISTAN
STATE BANK OF PAKISTAN STATE BANK OF PAKISTAN
STATE BANK OF PAKISTAN NOMAN KHAN
 
Assignment final
Assignment finalAssignment final
Assignment finalNOMAN KHAN
 
Collget Palmolive
Collget Palmolive Collget Palmolive
Collget Palmolive NOMAN KHAN
 

More from NOMAN KHAN (9)

Unilever
Unilever Unilever
Unilever
 
Unilever Complete
Unilever Complete Unilever Complete
Unilever Complete
 
Procter n gamble by noman khan
Procter n gamble by noman khanProcter n gamble by noman khan
Procter n gamble by noman khan
 
STATE BANK OF PAKISTAN
STATE BANK OF PAKISTAN STATE BANK OF PAKISTAN
STATE BANK OF PAKISTAN
 
Intelligence
IntelligenceIntelligence
Intelligence
 
Assignment final
Assignment finalAssignment final
Assignment final
 
GSK
GSKGSK
GSK
 
Collget Palmolive
Collget Palmolive Collget Palmolive
Collget Palmolive
 
Ahl
AhlAhl
Ahl
 

Recently uploaded

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh
 

Recently uploaded (20)

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
 

Advertising & public relations

  • 1. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 2. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 3. Topic: ADVERTISING & PUBLIC RELATION Presented by: Presented to: DYNAMIC PERFORMERS PROFESSOR NABEEL To change System Dynamically SHABIR MALIK WAQAS SIDDIQUI 1004184 1004143 Copyright ©2012 All Right Reserved by DYNAMIC Performers 1004147 1004146 1004156
  • 4. LEARNING OBJECTIVES Copyright ©2012 All Right Reserved by DYNAMIC Performers 1. 2. 3. 4. 5. 6. 7. 8. What is Advertisement? How to Advertise? Why we Advertise ? Where should be Advertisement ? Which Media is best for Advertisement ? What is Public Relation? What does PR do? How to Use PR?
  • 6. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 7. Sales Era Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 8. Industrial Revolution Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 9. ORIGIN OF ADVERTISEMENT  The word advertising is derived from two Latin Words „Ad‟ and „Verto‟  Ad  Towards  Verto  I turn  Literally it means to TURN THE PEOPLE‟S ATTENTION to a SPECIFIC THING Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 10. DEFINATION Advertising is any  PAID FORM1of  NON-PERSONAL  PROMOTION  IDENTIFIED PRESENTATION 2 and OF IDEAS, GOODS, OR SERVICES 3by an SPONSOR4 Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 11. Importance of Advertisement Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 12. THE FIVE M‟S OF ADVERTISING MESSAGE MISSION Communication Objective Sales objective MONEY Method in Setting of Ad Budget Factors Affecting Ad Budget Copyright ©2012 All Right Reserved by DYNAMIC Performers Message Strategy Message Execution MEDIA Reach , Frequency, Impact Major Media Types Specific Media Vehicles Media Timing MEASUREMENT Communication Impact Sales & Profit Impact Return on Advertising
  • 13. 1-MISSION (Objective) Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 15. 1 - INFORMATIVE ADVERTISING •Build Primary Demand Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 16. 2 - PERSUASIVE ADVERTISING •Build Selective Demand Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 17. 3 - COMPARATIVE ADVERTISING •Help consumer for Compression with your Competitor Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 18. 4 - REMINDER ADVERTISING •Keeps Consumers Thinking About a Product Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 19. 2- MONEY (Budget) DEFINATION “Numerical Expression of Future expected Expenditure” Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 20. ADVERTISING BUDGET METHODS 1. AFFORDABLE 2. PERCENTAGE OF SALES 3. COMPETITIVE-PARITY 4. OBJECTIVE-AND-TASK Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 21. FACTORS IN SETTING THE ADVERTISING BUDGET 1-STAGE IN THE PRODUCT LIFE CYCLE 2-MARKET SHARE 3-PRODUCT DIFFERENTIATION 4-ADVERTISING FREQUENCY Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 22. ADVERTISING STRATEGY STRATEGY: “A Broad action plan to which help you achieve your Objectives” Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 23. ADVERTISING STRATEGY HOW TO CREATE ? HOW TO DELEVER ? STRATEGY & TECHNIQUES SELECTING MEDIUM MESSAGE MEDIA Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 24. 3-MESSAGE Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 25. HOW TO CREATE ADVERTISING MESSAGE  STRATEGY IN MESSAGE : What type of NEEDS or DESIRES targeting? Who are TARGET AUDIENCE? What will be the significant AUDIO VISUAL image? Which type of WORDS or SLOGAN should be use? What will be the UNDERLYING message in the Ad? Follow up the AIDA Rule Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 26. CREATE THE ADVERTISING MESSAGE ACCORDING TO THE Get Attention I Hold nterest Copyright ©2012 All Right Reserved by DYNAMIC Performers Arouse Desire Obtain Action AIDA RULE
  • 27. COMMON ADVERTISING STRATEGIES Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 28. 4-MEDIA Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 29. TYPES OF ADVERTISING MEDIA 1-PRESS ADVERTISING 2- OUT DOOR ADVERTISING Copyright ©2012 All Right Reserved by DYNAMIC Performers 3-DIRECT MAIL ADVERTISING 4-AUDIO VISUAL ADVERTISING
  • 30. 1- PRESS ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 31. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 32. PRESS ADVERTISEMENT JOURNALS MAGAZINES NEWSPAPER Ad Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 33. PRESS ADVERTISEMENT STRATEGY RIGHT KIND OF NEWSPAPER Copyright ©2012 All Right Reserved by DYNAMIC Performers AT THE RIGHT PLACE TO GET BETTER VISIBILITY
  • 34. - Full Page Ad – 75% of People to Notice it 25% 75% Noticed 25% Wasted Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 35. -Half Page Ad – 50% of People to Notice it 50% Noticed 50% Wasted Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 36. -Quarter Page Ad30% of people to notice it 30 % Wasted 70 % Copyright ©2012 All Right Reserved by DYNAMIC Performers Quarter page
  • 37. ADVERTISEMENT ON FIRST & LAST PAGE Advertisement on the first and last pages are more superior Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 38. 2- OUT DOOR ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 39. OUTDOOR ADVERTISEMENT 1- Posters 2- Hording Copyright ©2012 All Right Reserved by DYNAMIC Performers 3-Balloons or sky Ad 4-Ad on Vehicles
  • 40. 3- DIRECT MAIL ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 41. DIRECT MAIL ADVERTISEMENT  Circular Letters  Catalog  Pamphlets  Broacher  Postcards Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 42. 4- AUDIO – VISUAL ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 43. RADIO ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 44. TELEVISION ADVERTISEMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 45. STRATEGY TO GET THE ATTENTION OF THE VIEWERS VISUAL ADVERTISEMENT AIRING OF SAME ADVERTISEMENT ON VARIOUS CHANNEL Copyright ©2012 All Right Reserved by DYNAMIC Performers AT THE SAME TIME
  • 46. 5-MEASUREMENT Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 47. Advertising Program MESUREMENT COMMUNICATION EFFECTS SALES EFFECTS Is the Ad Communicating Well? Is the Ad Increasing Sales? Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 48. INDIAN Brand Manager of COCA COLA PARESH JOSHI Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 49. CHARACTERISTICS OF GOOD ADVERTISEMENT 1- SIMPLE MESSAGE 2- ATTRACTION Copyright ©2012 All Right Reserved by DYNAMIC Performers 3-PRODUCT ORIENTATION 4-APPEAL TO REASON
  • 50. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 51. CAUSES OF BAD ADVERTISMENT 1- Violation of Govt. Regulation 2- Social Responsibility Copyright ©2012 All Right Reserved by DYNAMIC Performers 3-Directly TAUNT to your Competitor 4-Unethical Advertisement
  • 52. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 53. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 54. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 55. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 56. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 57. If a circus is coming to town And paint a sign saying "Circus coming to the ground on Saturday," that's ADVERTISING Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 58. If the sign put on the back of an elephant and walk him into town, that's PROMOTION Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 59. If the elephant walks through the mayor's home, that's PUBLICITY Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 60. If you can get the mayor to laugh about it, that's PUBLIC RELATIONS! Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 61. PUBLIC RELATION Building good relations with the company‟s various publics Obtaining favorable publicity Building up a good corporate image Handling or heading off unfavorable rumors, stories, and events Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 62. FUNCTIONS OF PUBLIC RELATIONS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 63. FUNCTIONS OF PUBLIC RELATIONS 1 •Press Relations 2 •Product Publicity 3 •Public Affairs Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 64. FUNCTIONS OF PUBLIC RELATIONS 4 •Lobbying 5 •Investor Relations 6 •Development of PR Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 65. 1- PRESS RELATIONS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 66. 2- PRODUCT PUBLICITY Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 67. 3- PUBLIC AFFAIRS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 68. 4- INVESTOR RELATION Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 69. 5- LOBBYING Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 70. 6-DEVELOPMENT OF PUBLIC RELATION Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 71. PUBLIC RELATION TOOLS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 72. 1- NEWS 2- SPEECHES Copyright ©2012 All Right Reserved by DYNAMIC Performers 3- SPECIAL EVENTS & GRAND OPENINGS 4-WRITTEN MATERIALS
  • 73. 5- Audiovisual Materials 6- Corporate Identity Materials Copyright ©2012 All Right Reserved by DYNAMIC Performers 7- Public Service Activities 8- Social Networking
  • 74. 1- NEWS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 75. 2- SPEECHES Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 76. 3- SPECIAL EVENTS & GRAND OPENINGS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 77. 4- WRITTEN MATERIALS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 78. 5- AUDIO VISUAL MATERIALS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 79. 6- CORPORATE IDENTITY MATERIALS Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 80. 7- PUBLIC SERVICE ACTIVITIES Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 81. 8- SOCIAL NETWORKING Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 82. THE ROLE & IMPACT OF PUBLIC RELATION  Educate Target Audiences  Build Credibility & Build Positive Image  Remove Misconceptions  Provide Long Term Mileage To Company  Extend Promotions Or Advertising Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 83. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 84. ADVERTISING VS PUBLIC RELATION  Advertising Is the Wind , PR Is the Sun  Advertising Uses the Big Bang, PR Uses the Slow Buildup  Advertising Is Self-Directed, PR Is Other  Advertising Dies, PR Lives  Advertising Is Expensive, PR Is Inexpensive  Advertising generates sales, PR Generates Directed goodwill Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 85. ASSISTANCE PR and Advertising are Complementary. One alone cannot reach places where both together can.. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 86. Copyright ©2012 All Right Reserved by DYNAMIC Performers
  • 87. Special Thanks to WWW. .COM “A little Effort from the Desk of DYNAMIC PERFORMERS B.S. Commerce 5th Semester Federal Urdu University Abdul Haq Campus” This Presentation Dedicated to Commerce Department “Wish you all Happy Learning” Copyright ©2012 All Right Reserved by DYNAMIC Performers

Editor's Notes

  1. Animated picture fly in and box out(Intermediate)Tip: For best results when reproducing the picture effect on this slide, you may want to use the Snap objects to other objects feature. To do so, right-click the slide background and then click Grid and Guides. Under Snap to, select Snap objects to other objects.To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout and then click Blank. On the Insert tab, in the Images group, click Picture.In the Insert Picture dialog box, select a picture and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size & Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 4” and the width is set to 5.33”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Left, Right, Top, and Bottom boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.On the Home tab, in the Drawing group, click Arrange,point to Align, and then do the following: Click Align to Slide.Click Align Center.Click Align Middle.On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left).On the slide, drag to draw a rectangle.Select the rectangle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the in the Shape Height box, enter 0.05”.In the Shape Width box, enter 10.3”.Under DrawingTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then click Blue, Accent 1 (first row, fifth option from the left).Under DrawingTools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Preset, and then under Presets, click Preset 8 (second row, fourth option from the left).Select the rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Repeat this process three more times for a total of four rectangles.Drag one of the rectangles until the bottom edge of the rectangle meets the top edge of the picture.Drag another rectangle until the top edge of the rectangle meets the bottom edge of the picture.Press and hold CTRL, and then select the other two rectangles. Under DrawingTools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 7.8”.In the Shape Width box, enter 0.05”.Drag one of the vertical rectangles until the right edge of the rectangle meets the left edge of the picture.Drag the other vertical rectangle until the left edge of the rectangle meets the right edge of the picture. Press and hold CTRL, and then select both of the horizontal (top and bottom) rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click AlignCenter.Press and hold CTRL, and then select both of the vertical (left and right) rectangles. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click AlignMiddle.To reproduce the animation effects on this slide, do the following:Press and hold CTRL, and then select the four rectangles on the slide. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fly In.On the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.0.On the slide, select the top horizontal rectangle. On the Animations tab, in the Animation group, click EffectOptions, and then click FromBottom.On the slide, select the bottom horizontal rectangle. On the Animations tab, in the Animation group, click EffectOptions, and then click From Top.On the slide, select the left vertical rectangle. On the Animations tab, in the Animation group, click EffectOptions, and then click From Right.On the slide, select the right vertical rectangle. On the Animations tab, in the Animation group, click EffectOptions, and then click From Left.On the slide, select the picture. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Basic, click Box, and then click OK.With the picture selected, also on the Animations tab, in the Animation group, click EffectOptions, and then click Out.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.7In the Delay box, enter 1.3.Press and hold CTRL, and then select the four rectangles on the slide. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Fly Out.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.0. Also on the Animations tab, in the AdvancedAnimation group, click AnimationPane. On the slide, select the top horizontal rectangle. In the Animation Pane, select the highlighted fly-out effect. In the Animation group, click EffectOptions, and then click ToBottom. On the slide, select the bottom horizontal rectangle. In the Animation Pane, select the highlighted fly-out effect. In the Animation group, click EffectOptions, and then click To Top.On the slide, select the left vertical rectangle. In the Animation Pane, select the highlighted fly-out effect. In the Animation group, click EffectOptions, and then click To Right.On the slide, select the right vertical rectangle. In the Animation Pane, select the highlighted fly-out effect. In the Animation group, click EffectOptions, and then click To Left.On the slide, select the picture. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Exit Effects. In the Add Exit Effect dialog box, under Basic, click Box, and then click OK.In the AnimationPane, select the 10th animation (box exit effect). In the Animation group, click EffectOptions, and then click In.On the Animations tab, in the Timing group, do the following:In the Start list, select WithPreviousIn the Duration box, enter 0.7.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop from left in the slider, and then do the following:In the Stop position box, enter 46%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select the second stop from the leftin the slider, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Blue, Accent 1, Lighter 60% (third row, fifth option from the left).
  2. Ferris Wheel 3-D transition effect and pictures(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert.Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 3.86” and the widthis set to 5.79”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also under Picture Tools, on the Format tab, in the Picture Styles group, click Drop Shadow Rectangle.To reproduce the shape effects on this slide, do the following: On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes, click Oval.On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, enter 0.13” in the Height box and enter 0.0” in the Width box.Also on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, on the Fill pane, select Solid fill, and then do the following:Click the button next to color and then click White, Background 1 (first row).In the Transparency box, enter 90%.Also in the Format Shape dialog box, click Line Color in the left pane, in the Line Color pane, click No line.Also in the Format Shape dialog box, click Size in the left pane, in the Size pane, under Size and rotate, in the Rotation box, enter 15°.On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this process until there are 90 ovals on the slide.Select one of the ovals. Position the oval below the bottom right edge of the picture.Select another oval. Position the oval slightly over the right edge of the slide.Press and hold CTRL, and then select all 90 ovals. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then do the following:Click Align Selected Objects.Click Distribute Horizontally.Click Align Middle.Under Group Objects, click Group.To reproduce the text effects on the slide, do the following:On the Insert tab, in the Text group, click TextBox, and then on the slide drag to draw your text box.Enter text in the text box, and then select the text. On the Home tab, in the Font group, do the following:Select Cambria from the Font list.Select 24 pt. from the FontSize list.Click Font Color and then click White, Background 1.Click Italic.To reproduce the animation effects on this slide, do the following:On the slide, select the group of circles. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Float In.Also on the Animations tab, in the Timing group, do the following:In the Start list, select After Previous.In the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Animation group, click Effect Options, and then click Float Down.On the slide, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Float In.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Animation group, click Effect Options, and then click Float Up.To reproduce the transition effects on this slide, do the following:On the Transitions tab, in the Transition to This Slide group, click More, and then click Ferris Wheel.Also on the Transitions tab, in the Transition to This Slide, click Effect Options, and then click From Right. Also on the Transitions tab, in the Timing group, do the following:Clear the On Mouse Click box.Select After, and then in the After box enter 4.00 seconds.To create the second and third slides, do the following:Select the slide. On the Home tab, in the Slides group, click the arrow below New Slide, and then click Duplicate Selected Slides. Repeat this process for a total of three slides.In the Slides pane, select the second slide. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture and then click Insert.In the Slides pane, select the third slide. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture and then click Insert.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Style 12.(Note: Taking this action will change the colors on the slide.)
  3. Animated pointer and light-up text(Advanced)To reproduce the background effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Solid fill in the right pane, and select White, Background 1 (first row, first option from the left).To reproduce the rectangle on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Select the rectangle. Drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. With the rounded rectangle still selected, under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.5”.In the Shape Width box, enter 0.25”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%. In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format tab, do the following:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate rectangle. On the Home tab, in the Drawing group, do the following:Click the arrow next to Shape Fill, and then click No Fill.Click the arrow next to Shape Outline, and then click No Outline.Drag the second rectangle above the first rectangle until the lower edge overlays the top edge of the first rectangle. (Note:When the spinning animation effect is created later for these rectangles, the spin will center where the edges of the rectangles meet.)Press and hold CTRL, and then select both rectangles. On the Home tab, in the Drawing group, click Arrange, and do the following:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Click Group. On the slide, drag the group until it is centered horizontally on the left edge of the slide (straddling the edge).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.To reproduce the dashed arc on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Arc (third row, 12th option from the left). On the slide, drag to draw an arc.Select the arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 7.5”.With the arc still selected, on the Home tab, in the Drawing group, click the arrow next to Shape Outline and then do the following:Under Theme Colors, click White, Background 1, Darker 15% (third row, first option from the left).Point to Dashes, and then click Dash (fourth option from the top).On the slide, drag the yellow diamond adjustment handle on the right side of the arc to the bottom of the arc to create a half circle.Drag the arc until the yellow diamond adjustment handles are on the left edge of the slide.With the arc still selected, on the Home tab, in the Drawing group, click the arrow under Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Middle. To reproduce the half circle on this slide, do the following:On the slide, select the arc. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.33”.In the Shape Width box, enter 3.33”.With the second arc still selected, under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline,and then click No Outline.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Shadow, and then click ShadowOptions. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Inner click Inside Right (second row, third option from the left), and then do the following:In the Transparency box, enter 86%.In the Blur box, enter 24 pt.In the Angle box, enter 315°.In the Distance box, enter 4 pt.On the slide, drag the second arc until the yellow diamond adjustment handles are on the left edge of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then click Align Middle. Click Send to Back.To reproduce the button shapes on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.34”.In the Shape Width box, enter 0.34”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click More, and then click Light 1 Outline, Colored Fill – Olive Green, Accent 3 (third row, first option from the left).Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid Fill. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 80°(second row, seventh option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Art Deco (third row, fourth option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Contour, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Size box, enter 3.5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 2.98”.In the Vertical box, enter 1.5”.Select the oval. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 3.52”.In the Vertical box, enter 2.98”. Repeat step 9 two more times, for a total of four ovals. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:Select the third oval on the slide, and then enter 3.52” in the Horizontal box and 4.27” in the Vertical box.Select the fourth oval on the slide, and then enter 2.99” in the Horizontal box and 5.66” in the Vertical box.To reproduce the text on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following: In the Font list, select Corbel.In the Font Size list, select 22.Click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the first oval.Select the text box. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Click in the text box and edit the text. Drag the second text box to the right of the second oval.Repeat steps 5-7 to create the third and fourth text boxes, dragging them to the right of the third and fourth ovals. To reproduce the animation effects on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin.Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 123°,and then press ENTER. Also in the Amount list, click Counterclockwise.On the Timing tab, in the Duration box, select 1.00. On the Timing tab, in the Start list, select With Previous. On the slide, select the first oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In Fill Color dialog box, the do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Duration box, , enter 0.50.On the Timing tab, in the Start list, select After Previous. On the slide, select the first text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin. Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 22°, and then press ENTER. Also in the Amount list, click Clockwise. On the Timing tab, in the Start list, select On Click. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second oval. On the Animations tab, in the Advanced Animation group, click AddAnimation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. On the slide, select the third oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Speed list, select Very Fast.On the slide, select the third text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade. Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50.On the slide, select the fourth oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the fourth text box. On the Animations tab, in the Advanced Animation group, click Add Animation,and then under Entrance click Fade. On the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0:50.
  4. Wipe transitions with pictures and captions(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 4” and the widthis set to 10”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click Shadow in the left pane, in the Shadow pane, click the button next to Presets, and then under Inner click Inside Top.Also in the Format Picture dialog box, click Glow and Soft Edges in the left pane, in the Glow and Soft Edges pane, under Glow, do the following:Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 157, Green: 177, and Blue: 91.In the Size box, enter 8 pt.In the Transparency box, enter 60%.To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click TextBox, and then on the slide drag to draw your text box.Enter text in the text box, and then select the text. On the Home tab, in the Font group, do the following:In the Font list, select Calibri.In the Font Size list, select 24 pt. Click the Font Color, and then under ThemeColors click White, Background 1 (first row).Click Italic.Position the text box below the picture.To reproduce the transition effects on this slide, do the following:On the Transitions tab, in the Transition to This Slide group, click More, and then click Wipe.Also on the Transitions tab, in the Transition to This Slide, click Effect Options, and then click From Right.Also on the Transitions tab, in the Timing group, do the following:In the Duration box, enter 2.00 seconds.Clear the On Mouse Click box.Select After, and then in the After box enter 3.00 seconds.To reproduce the second, third, and fourth slides, do the following:In the Slides pane, select the slide. On the Home tab, in the Slides group, click the arrow below New Slide, and then click Duplicate Selected Slides. Repeat this process until there are three slides.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture and then click Insert.In the Slides pane, select the third slide. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture and then click Insert.To reproduce the background on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Style 12 (third row).(Note: Selecting this background changes the colors on the slide.)
  5. Animated pointer and light-up text(Advanced)To reproduce the background effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Solid fill in the right pane, and select White, Background 1 (first row, first option from the left).To reproduce the rectangle on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Select the rectangle. Drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. With the rounded rectangle still selected, under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.5”.In the Shape Width box, enter 0.25”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%. In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format tab, do the following:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate rectangle. On the Home tab, in the Drawing group, do the following:Click the arrow next to Shape Fill, and then click No Fill.Click the arrow next to Shape Outline, and then click No Outline.Drag the second rectangle above the first rectangle until the lower edge overlays the top edge of the first rectangle. (Note:When the spinning animation effect is created later for these rectangles, the spin will center where the edges of the rectangles meet.)Press and hold CTRL, and then select both rectangles. On the Home tab, in the Drawing group, click Arrange, and do the following:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Click Group. On the slide, drag the group until it is centered horizontally on the left edge of the slide (straddling the edge).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.To reproduce the dashed arc on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Arc (third row, 12th option from the left). On the slide, drag to draw an arc.Select the arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 7.5”.With the arc still selected, on the Home tab, in the Drawing group, click the arrow next to Shape Outline and then do the following:Under Theme Colors, click White, Background 1, Darker 15% (third row, first option from the left).Point to Dashes, and then click Dash (fourth option from the top).On the slide, drag the yellow diamond adjustment handle on the right side of the arc to the bottom of the arc to create a half circle.Drag the arc until the yellow diamond adjustment handles are on the left edge of the slide.With the arc still selected, on the Home tab, in the Drawing group, click the arrow under Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Middle. To reproduce the half circle on this slide, do the following:On the slide, select the arc. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.33”.In the Shape Width box, enter 3.33”.With the second arc still selected, under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline,and then click No Outline.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Shadow, and then click ShadowOptions. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Inner click Inside Right (second row, third option from the left), and then do the following:In the Transparency box, enter 86%.In the Blur box, enter 24 pt.In the Angle box, enter 315°.In the Distance box, enter 4 pt.On the slide, drag the second arc until the yellow diamond adjustment handles are on the left edge of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then click Align Middle. Click Send to Back.To reproduce the button shapes on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.34”.In the Shape Width box, enter 0.34”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click More, and then click Light 1 Outline, Colored Fill – Olive Green, Accent 3 (third row, first option from the left).Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid Fill. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 80°(second row, seventh option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Art Deco (third row, fourth option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Contour, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Size box, enter 3.5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 2.98”.In the Vertical box, enter 1.5”.Select the oval. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 3.52”.In the Vertical box, enter 2.98”. Repeat step 9 two more times, for a total of four ovals. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:Select the third oval on the slide, and then enter 3.52” in the Horizontal box and 4.27” in the Vertical box.Select the fourth oval on the slide, and then enter 2.99” in the Horizontal box and 5.66” in the Vertical box.To reproduce the text on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following: In the Font list, select Corbel.In the Font Size list, select 22.Click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the first oval.Select the text box. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Click in the text box and edit the text. Drag the second text box to the right of the second oval.Repeat steps 5-7 to create the third and fourth text boxes, dragging them to the right of the third and fourth ovals. To reproduce the animation effects on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin.Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 123°,and then press ENTER. Also in the Amount list, click Counterclockwise.On the Timing tab, in the Duration box, select 1.00. On the Timing tab, in the Start list, select With Previous. On the slide, select the first oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In Fill Color dialog box, the do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Duration box, , enter 0.50.On the Timing tab, in the Start list, select After Previous. On the slide, select the first text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin. Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 22°, and then press ENTER. Also in the Amount list, click Clockwise. On the Timing tab, in the Start list, select On Click. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second oval. On the Animations tab, in the Advanced Animation group, click AddAnimation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. On the slide, select the third oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Speed list, select Very Fast.On the slide, select the third text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade. Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50.On the slide, select the fourth oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the fourth text box. On the Animations tab, in the Advanced Animation group, click Add Animation,and then under Entrance click Fade. On the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0:50.
  6. Animated pointer and light-up text(Advanced)To reproduce the background effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Solid fill in the right pane, and select White, Background 1 (first row, first option from the left).To reproduce the rectangle on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle.Select the rectangle. Drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. With the rounded rectangle still selected, under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.5”.In the Shape Width box, enter 0.25”.Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid fill, click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%. In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format tab, do the following:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the rounded rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate rectangle. On the Home tab, in the Drawing group, do the following:Click the arrow next to Shape Fill, and then click No Fill.Click the arrow next to Shape Outline, and then click No Outline.Drag the second rectangle above the first rectangle until the lower edge overlays the top edge of the first rectangle. (Note:When the spinning animation effect is created later for these rectangles, the spin will center where the edges of the rectangles meet.)Press and hold CTRL, and then select both rectangles. On the Home tab, in the Drawing group, click Arrange, and do the following:Point to Align, and then click Align Selected Objects.Point to Align, and then click Align Center.Click Group. On the slide, drag the group until it is centered horizontally on the left edge of the slide (straddling the edge).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.To reproduce the dashed arc on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Arc (third row, 12th option from the left). On the slide, drag to draw an arc.Select the arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 7.5”.In the Shape Width box, enter 7.5”.With the arc still selected, on the Home tab, in the Drawing group, click the arrow next to Shape Outline and then do the following:Under Theme Colors, click White, Background 1, Darker 15% (third row, first option from the left).Point to Dashes, and then click Dash (fourth option from the top).On the slide, drag the yellow diamond adjustment handle on the right side of the arc to the bottom of the arc to create a half circle.Drag the arc until the yellow diamond adjustment handles are on the left edge of the slide.With the arc still selected, on the Home tab, in the Drawing group, click the arrow under Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Middle. To reproduce the half circle on this slide, do the following:On the slide, select the arc. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the duplicate arc. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.33”.In the Shape Width box, enter 3.33”.With the second arc still selected, under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline,and then click No Outline.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, point to Shadow, and then click ShadowOptions. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Inner click Inside Right (second row, third option from the left), and then do the following:In the Transparency box, enter 86%.In the Blur box, enter 24 pt.In the Angle box, enter 315°.In the Distance box, enter 4 pt.On the slide, drag the second arc until the yellow diamond adjustment handles are on the left edge of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide. Point to Align, and then click Align Middle. Click Send to Back.To reproduce the button shapes on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.34”.In the Shape Width box, enter 0.34”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click More, and then click Light 1 Outline, Colored Fill – Olive Green, Accent 3 (third row, first option from the left).Under Drawing Tools, on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane. In the Fill pane, select Solid Fill. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 80°(second row, seventh option from the left).Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 0%.In the Size box, enter 100%.In the Blur box, enter 8.5 pt.In the Angle box, enter 90°.In the Distance box, enter 1 pt.Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Art Deco (third row, fourth option from the left). Next to Top, in the Width box, enter 5 pt, and in the Height box, enter 5 pt.Under Contour, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Size box, enter 3.5 pt.Under Surface, click the button next to Material, and then under Standard click Matte (first row, first option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left).On the slide, select the oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 2.98”.In the Vertical box, enter 1.5”.Select the oval. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate.Select the duplicate oval. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:In the Horizontal box, enter 3.52”.In the Vertical box, enter 2.98”. Repeat step 9 two more times, for a total of four ovals. Under Drawing Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Shape dialog box, click Position in the left pane, and in the Position pane, do the following to position the third and fourth ovals:Select the third oval on the slide, and then enter 3.52” in the Horizontal box and 4.27” in the Vertical box.Select the fourth oval on the slide, and then enter 2.99” in the Horizontal box and 5.66” in the Vertical box.To reproduce the text on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following: In the Font list, select Corbel.In the Font Size list, select 22.Click the arrow next to Font Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the first oval.Select the text box. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Click in the text box and edit the text. Drag the second text box to the right of the second oval.Repeat steps 5-7 to create the third and fourth text boxes, dragging them to the right of the third and fourth ovals. To reproduce the animation effects on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin.Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 123°,and then press ENTER. Also in the Amount list, click Counterclockwise.On the Timing tab, in the Duration box, select 1.00. On the Timing tab, in the Start list, select With Previous. On the slide, select the first oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In Fill Color dialog box, the do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Duration box, , enter 0.50.On the Timing tab, in the Start list, select After Previous. On the slide, select the first text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. In the Selection and Visibility task pane, select the rectangle group. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Spin. Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Spin dialog box, do the following:On the Effects tab, in the Amount list, in the Custom box, enter 22°, and then press ENTER. Also in the Amount list, click Clockwise. On the Timing tab, in the Start list, select On Click. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second oval. On the Animations tab, in the Advanced Animation group, click AddAnimation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the second text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50. On the slide, select the third oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Speed list, select Very Fast.On the slide, select the third text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade. Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50.On the slide, select the fourth oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Emphasis Effects. In the Add Emphasis Effect dialog box, under Basic, click Fill Color. On the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Fill Color dialog box, do the following:On the Effects tab, in the Fill Color list, click More Colors. In the Colors dialog box, on the Custom tab, enter values for Red:130, Green:153, Blue: 117. On the Timing tab, in the Start list, select After Previous. On the Timing tab, in the Duration box, enter 0.50.On the slide, select the fourth text box. On the Animations tab, in the Advanced Animation group, click Add Animation,and then under Entrance click Fade. On the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0:50.
  7. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  8. Animate a series of pictures with motion paths(Intermediate)To reproduce the first picture on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 3.5” and the widthis set to 5.2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Under PictureTools, on the Format tab, in the Picture Styles group, do the following:Click a selection from the Picture Styles gallery.Note: The picture style used in the template is the Round Diagonal Corner Rectangle, which is not a default shape in Microsoft PowerPoint 2010. To reproduce this shape, in the Picture Styles gallery, click on Round Diagonal Corner, White. Then in the Picture Styles group, click Picture Border and then click No Outline.Click PictureEffects, point to Shadow, and then under Outer click Offset Center (second row, second option from the left).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.To reproduce the animation effects for the first picture on this slide, do the following:On the Animations tab, in the Animations group, click Animation Pane.On the slide, select the picture and do the following:On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, enter 00.50.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click Lines. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 02.00.In the Animation Pane, select the second animation effect (down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint about 0.5” above the bottom of the slide. On the slide, right-click the down motion path, and then click Reverse Path Direction. The red arrow will switch to the top end of the motion path.With the picture still selected, on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Motion Paths. In the Add Motion Path box, under Lines & Curves, click Up and click OK. In the Timing group, do the following:In the Start list, select After Previous.In the Duration list, select 00.50.Also in the Animation Pane, select the third animation effect (up motion path). On the slide, point to the endpoint (red arrow) of the selected up motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint down to shorten the path to approximately 0.5”. (Note: Be careful not to drag the red arrow closer then 0.5” to the green arrow starting point, otherwise the position of the green arrow will change.) On the slide, right-click the selected up motion path and click Reverse Path Direction. (Note: The green arrow will switch to the top end of the motion path.)In the Animation Pane, select thesecond animation effect (down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Drag the endpoint of the motion path up about 0.5”, into the same position as the green arrow from the up motion path (third animation effect in the Animation Pane). On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Motion Paths. In the Add Motion Path box, under Lines & Curves, click Up and click OK. In the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 00.50.Also in the Animation Pane, select the fourth animation effect (second up motion path). On the slide, point to the endpoint (red arrow) of the selected up motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint down to shorten the path to approximately 0.5”. (Note: Make sure not to drag the red arrow closer than 0.5” to the green arrow starting point, otherwise the position of the green arrow will change.) On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click Lines. In the Timing group, do the following:In the Start list, select After Previous.In the Duration list, select 02.00.Also in the Animation Pane, select the fifth animation effect (second down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint of the motion path about 0.5” above the bottom of slide, to the same position as the green arrow from the first down motion path (second animation effect in the Animation Pane). With the fifth animation effect (second down motion path) still selected, point to the start point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the start point of the motion path up approximately 0.5”, to the same position as the endpoint from the second up motion path (third animation effect in the Animation Pane). On the slide, select the picture. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit, click Fade. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 02.00.To reproduce additional pictures with animation effects on this slide, do the following:On the slide, select the first picture. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate. Select the second picture. Under PictureTools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and then click Insert.Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 3.5” and the widthis set to 5.2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Repeat steps 1 through 3 for each additional picture that you want to use.Press and hold CTRL, and then select all pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear on the slider.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 on the slider, and then do the following:In the Position box, enter 34%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
  9. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  10. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  11. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  12. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  13. Animate a series of pictures with motion paths(Intermediate)To reproduce the first picture on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 3.5” and the widthis set to 5.2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Under PictureTools, on the Format tab, in the Picture Styles group, do the following:Click a selection from the Picture Styles gallery.Note: The picture style used in the template is the Round Diagonal Corner Rectangle, which is not a default shape in Microsoft PowerPoint 2010. To reproduce this shape, in the Picture Styles gallery, click on Round Diagonal Corner, White. Then in the Picture Styles group, click Picture Border and then click No Outline.Click PictureEffects, point to Shadow, and then under Outer click Offset Center (second row, second option from the left).On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.To reproduce the animation effects for the first picture on this slide, do the following:On the Animations tab, in the Animations group, click Animation Pane.On the slide, select the picture and do the following:On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, enter 00.50.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click Lines. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 02.00.In the Animation Pane, select the second animation effect (down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint about 0.5” above the bottom of the slide. On the slide, right-click the down motion path, and then click Reverse Path Direction. The red arrow will switch to the top end of the motion path.With the picture still selected, on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Motion Paths. In the Add Motion Path box, under Lines & Curves, click Up and click OK. In the Timing group, do the following:In the Start list, select After Previous.In the Duration list, select 00.50.Also in the Animation Pane, select the third animation effect (up motion path). On the slide, point to the endpoint (red arrow) of the selected up motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint down to shorten the path to approximately 0.5”. (Note: Be careful not to drag the red arrow closer then 0.5” to the green arrow starting point, otherwise the position of the green arrow will change.) On the slide, right-click the selected up motion path and click Reverse Path Direction. (Note: The green arrow will switch to the top end of the motion path.)In the Animation Pane, select thesecond animation effect (down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Drag the endpoint of the motion path up about 0.5”, into the same position as the green arrow from the up motion path (third animation effect in the Animation Pane). On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Motion Paths. In the Add Motion Path box, under Lines & Curves, click Up and click OK. In the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 00.50.Also in the Animation Pane, select the fourth animation effect (second up motion path). On the slide, point to the endpoint (red arrow) of the selected up motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint down to shorten the path to approximately 0.5”. (Note: Make sure not to drag the red arrow closer than 0.5” to the green arrow starting point, otherwise the position of the green arrow will change.) On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click Lines. In the Timing group, do the following:In the Start list, select After Previous.In the Duration list, select 02.00.Also in the Animation Pane, select the fifth animation effect (second down motion path). On the slide, point to the endpoint (red arrow) of the selected down motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the endpoint of the motion path about 0.5” above the bottom of slide, to the same position as the green arrow from the first down motion path (second animation effect in the Animation Pane). With the fifth animation effect (second down motion path) still selected, point to the start point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the start point of the motion path up approximately 0.5”, to the same position as the endpoint from the second up motion path (third animation effect in the Animation Pane). On the slide, select the picture. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit, click Fade. In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 02.00.To reproduce additional pictures with animation effects on this slide, do the following:On the slide, select the first picture. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate. Select the second picture. Under PictureTools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture and then click Insert.Select the picture. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 3.5” and the widthis set to 5.2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Repeat steps 1 through 3 for each additional picture that you want to use.Press and hold CTRL, and then select all pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear on the slider.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 on the slider, and then do the following:In the Position box, enter 34%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
  14. Animated pictures fly in from gray to full color(Advanced)Tip: For the effects on this slide, it is recommended to use pictures with a “portrait” (vertical) orientation. To reproduce the text effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, and then select the text. On the Home tab, in the Font group, select Georgia from the Font list, enter 34 in the Font Size box, click Italic, click the arrow next to Font Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left).Drag the text box into the upper half of the slide, slightly left of the center.To reproduce the first picture with animation effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture and then click Insert. On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 3.81” and the width is set to 2.54”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Drag the picture into the into the top left corner of the slide. (Note: Align the left edge of the picture with the left edge of the slide, and leave a small margin between the top edge of the picture and the top edge of the slide.)Select the picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher.In the Format Picture dialog box, in the left pane click Picture Correction, in the Picture Correction pane, under Brightness and Contrast, in the Brightness box, enter 50%.Also in the Format Picture dialog box, in the left pane click Picture Color, in the Picture Color pane, under Recolor, click the button next to Presets and click Grayscale.On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fly In.Also on the Animations tab, in the Animation group, click Effect Option, and then click From Left.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Entrance Effects. In the Add Entrance Effect dialog box,under Subtle, click Expand, and then click OK.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.To reproduce the second picture with animation effects on this slide, do the following:On the slide, select the picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the second picture until its left side slightly overlaps the right side of the first picture.Select the second picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the PictureCorrection pane, under Brightness and Contrast, in the Brightness box, enter 40%.On the Animations tab, in the Advanced Animation group, click Animation Pane.Press and hold CTRL, and then select the third and fourth animation effects (fly-in and expand effects for the second picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.2.To reproduce the third picture with animation effects on this slide, do the following:On the slide, select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the third picture until its left side slightly overlaps the right side of the second picture.Select the third picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the Picture Corrections pane, under Brightness and Contrast, in the Brightness box, enter 20%. Press and hold CTRL, and then select the fifth and sixth animation effects (fly-in and expand effects for the third picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.4.To reproduce the fourth picture with animation effects on this slide, do the following:On the slide, select the third picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the fourth picture until its left side slightly overlaps the right side of the third picture.Select the fourth picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Picture dialog box launcher. In the Format Picture dialog box, in the left pane click Picture Corrections, in the Picture Corrections pane, under Brightness and Contrast, in the Brightness box, enter 0%. Press and hold CTRL, and then select the seventh and eighth animation effects (fly-in and expand effects for the fourth picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.6.To reproduce the fifth picture with animation effects on this slide, do the following:On the slide, select the fourth picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Drag the fifth picture until its left side slightly overlaps the right side of the fourth picture.Select the fifth picture. Under PictureTools, on the Format tab, in the bottom right corner of the Picture Styles group, click the Format Shape dialog box launcher. Also in the Format Picture dialog box, in the left pane click Picture Color, in the Picture Color pane, under Recolor, click the button next to Presets and click No Recolor.Press and hold CTRL, and then select the ninth and 10th animation effects (fly-in and expand effects for the fifth picture) in the Animation Pane. On the Animations tab, in the Timing group, in the Delay box, enter 0.8.To reproduce the animation effects for the text box on this slide, do the following:On the Home tab, in the Editing group, click Select, and then click Selection Pane.In the Selection and Visibility pane, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 0.50 seconds.In the Delay box, enter 1.30 seconds.In the Selection and Visibility pane, press and hold CTRL, and then select the first, second, third, and fourth pictures. On the Animations tab, in the AdvancedAnimation group, click Add Animation, and then under Exit click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 1.00 second.In the Animation Pane, select the 12th animation effect (first fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.40 seconds.In the Animation Pane, select the 13th animation effect (second fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.60 seconds.In the Animation Pane, select the 14th animation effect (third fade effect). On the Animations tab, in the Timing group, in the Delay box enter 1.80 seconds.In the Animation Pane, select the 15th animation effect (fourth fade effect). On the Animations tab, in the Timing group, in the Delay box enter 2.00 seconds.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left). Select the next stop in the slider, and then do the following: In the Position box, enter 34%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left). Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).
  15. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  16. Animated picture buttons grow and turn on path(Advanced)To reproduce the curved shape on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left).On the slide, draw a triangle. Under Drawing Tools, on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Middle. Click Align Left.On the slide, select the triangle. Under Drawing Tools, on the Format tab, in the Insert Shapes group, click Edit Shape, and then click Edit Points. Right-click the diagonal side of the triangle, and then click Curved Segment. Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve.Also on the Format tab, in the Shape Styles group, click Shape Fill, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also on the Format tab, in the Shape Styles group, click Shape Outline, and then click No Outline.To reproduce the background effects on this slide, do the following:On the Design tab, in the Background group, click Background Styles, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Angle box, enter 225.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following: In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 230, Green: 230, Blue: 230.To reproduce the picture and text effects on this slide, do the following:On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape, and then under Basic Shapes click Oval (first option from the left).With the picture still selected, under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following:Under Bevel, click the button next to Top and click Circle (first row, first option from the left).Under Surface, click the button next to Material, and then under Standard click Metal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25°.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following:In the Transparency box, enter 77%.In the Size box, enter 100%. In the Blur box, enter 10 pt.In the Angle box, enter 141°.In the Distance box, enter 10 pt.On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box. On the slide, drag to draw the text box.Enter text in the text box and select it. On the Home tab, in the Font group, do the following:In the Font list, select Corbel.In the Font Size box, enter 22. Click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box.On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following:It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom. In the Zoom dialog box, select 65%.On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate, click Grow & Turn, and then click OK.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Motion Paths click Arcs.On the Animations tab, in the Timing group, in the Start list, select WithPrevious.On the Animations tab, in the Timing group, in the Duration box, enter 1. On the Animations tab, in the Animation group, click EffectOptions, and then click Right.On the Animations tab, in the Animation group, click EffectOptions, and then click Reverse Path Direction.On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle.On the slide, select the text box. On the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Entrance click Fade.On the Animations tab, in the Timing group, in the Start list, select After Previous.On the Animations tab, in the Timing group, in the Duration box, enter 1. To reproduce the other animated pictures and text boxes on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane. On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate.On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click ChangePicture. In the Insert Picture dialog box, select a picture, and then click Insert. Under PictureTools, on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the widthis set to 1.2”. To crop the picture, click Crop in the left pane, and in the right pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes.In the AnimationPane, click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture.Click in the duplicate text box and edit the text.Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.
  17. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  18. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  19. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  20. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  21. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  22. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  23. Animated pictures with faded zoom in and out(Basic)To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.On the slide, select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.5” and the widthis set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the picture. On the slide, select the picture. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, click Crop to Shape, and then under Rectangles click RoundedRectangle (second option from the left).On the picture, drag the yellow diamond adjustment handle toward the corner to decrease the rounding on the corners of the rectangle. Under Picture Tools, on the Format tab, in the PictureStyles group, click PictureEffects,point to Shadow, and then under Outer click OffsetCenter (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 2.00 seconds.Also on the Animations tab, in the AdvancedAnimation group, click AddAnimation, and then under Exit click Zoom.Also on the Animations tab, in the Timing group, do the following:In the Start list, select On Click.In the Duration list, select 2.00 seconds.To duplicate the animated picture effects on this slide, do the following:Select the first picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the second picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the second picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Select the second picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate.Select the third picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the third picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 5.5” and the width is set to 6.5”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Press and hold CTRL, and then select all three pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Middle.Click Align Center. On the Animations tab, in the AdvancedAnimation group, click AnimationPane. In the Animation Pane, select the sixth animation effect (zoom exit effect for the third picture). Click the arrow to the right of the effect, and then press DELETE.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).