Creating Great Developer Experiences with Metrics and Automation
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A presentation by Matt Tanner, Head of Developer Relations, Moesif, at our 2023 Platform Summit, October 17-18, 2023
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Creating Great Developer Experiences with Metrics and Automation
- 1. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved moesif Creating Great Developer Experiences with Metrics and Automation
- 2. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Who Am I? ● Head of Developer Relations at Moesif ● Focus on API first strategy, monetization, and PLG ● A mix of enterprise knowledge and a love for startups matthew@moesif.com
- 3. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Today’s web metrics are top of funnel Avg read time Session time Comments Video Plays 1 3 4 Page views 5 2
- 4. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Developer Experience goes well beyond page views and other vanity metrics Engagement / Usage Retention Adoption
- 5. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Great Developer Experiences share these things in common Product functionality truly solves a problem Great documentation and tutorials Easy integration and onboarding Stability and Scalability 1 3 4 2
- 6. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved moesif Identifying gaps in Developer Experience through metrics
- 7. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Look at your sign-up and onboarding journey Page Visit First Hello World Realized Value 30% 6 hours 50% 2 hours 60% 10 mins Sign Up
- 8. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Measure engagement through a user funnel
- 9. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Deepen your understanding by segmenting the data
- 10. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved How do you measure engagement? Bad: Pageviews/API Calls Better: Weekly Active Tokens Best: Weekly Active Users
- 11. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved moesif Use Automation to Improve Developer Experience
- 12. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved A few easy automation steps can improve your Developer Experience exponentially Using emails and in-app notifications to guide users Create governance rules to stop users from going off-track Inform customer success teams about customer issues A customized welcome email flow to drive home value 1 3 4 2
- 13. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Use Emails to guide developers
- 14. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Use in-app notifications to anticipate problems users may face
- 15. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Stop users from misusing the product or service with governance
- 16. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Alert your customer success team automatically when certain conditions are met
- 17. Confidential and Proprietary. © 2021 Moesif, Inc. All Rights Reserved A P I A n a l y t i c s Matt Tanner matthew@moesif.com https://www.moesif.com/casestudies
Editor's Notes
- What metrics show a good developer experience? What metrics indicate a bad developer experience? What do developers look for? Docs, tutorials, API-first approach, and easy onboarding/integration What to automate? Emails, in-app suggestions/notifications, governance and product bumpers Tools to use for this?
- In this talk, I’ll use my experience over the last 2.5 years of working with companies to implement monetization to show you some potential ways to make this journey easier.