2. What is Google?
• www.google.com- a search engine where internet
users can find information in many different
languages. Users can also:
– check stock quotes, sports scores, find news
headlines and look up the addresses of your local
businesses
– find images, videos, maps, patents and much more.
• With universal search technology, you can often
find all of these things combined in one query
3. Competitors
• Apple, • Mozilla
• Microsoft, • Yahoo.com
• Amazon • Cisco
• Facebook • IBM
• Twitter • Nokia
4. Problems for Google
• Because Google is not a real-time search
engine, it has fallen behind sites such as
Facebook and Twitter
• a host of other search engines, including
produce searches that are almost as good as
Google-- and in certain categories maybe even
better, according to users.
5. Company Goals
• Getting rid of spam, increasing accuracy of
search results
• Push their ad system
• Push their community and content- I.e.
Google Video
• Making sure their Tools are running
everywhere
6. Generating Revenue
• Google generates the majority of its revenue
by offering advertisers measurable, cost-
effective and highly relevant advertising, so
that the ads are useful to the people who see
them as well as to the advertisers who run
them.
7. Ads on Google
• Many advertisers across the world use the
GoogleAdWords program to promote
products/services on the web.
• Advertisers bid in an auction to have their ads appear
in the search results for certain keywords from the
users.
• Advertisers specify the location and time for their ads
to appear so Google users can see ads that are useful
• Google distinguishes ads from search results by
labeling them as "sponsored links" or "Ads by Google".
8. Google Search Tools
• For bloggers and partners- • free tools are available for
delivers relevant ads from advertisers such as Google
AdWords advertisers, enables Analytics which help
advertisers to extend the advertisers analyze their
reach of their ad campaigns, campaigns and make them
improves partners' ability to more effective.
generate revenue from their • More free programs like these
content, and delivers relevant are needed to beat the
ads for their users competition. Advertisers are
• Further developing the looking for the most cost
Adwords and Adsense efficient way to advertise and
program will attract more if these programs are free they
advertisers to want to will be more likely to advertise
advertise on the Google site on Google.
9. Strategies, Gaining More Success
• Blogging- Being featured on blogs where users
can have links to Google applications and get
educated about new Google features will attract
more users and advertisers. Also, collaborating
with bloggers
• Social Media- collaborating with different social
media networks that are threatening to take
Google’s success, I.e. Twitter and Facebook
• Also collaborating with some of the biggest
search engines i.e. Yahoo, will help Google to
remain on top with little competition
10. Strategies, Gaining More Success
• Pushing the Google content at the forefront of
Google searches- promoting Google applications
and the programs such as AdWords and AdSense
to obtain more advertisers.
• Showing users the accuracy or the search results,
and providing more advertisers
• Catering search results to each specific user,
saving user’s Google searches and keywords so
that the nest time a frequent user logs onto
Google, the searches will be catered to their
needs
11. Evaluating Success
• Success can be measured by how many
advertisers currently advertise on the website, VS
how many new advertisers will place their ads on
the website after the strategy is implemented.
• Also, the number of hits per day prior to the
strategy in comparison to the number of hits per
day after the strategy
• There is no peak season for this these
advertisements, they should be done all year long
