How Can A WordPress SEO Plugin Improve Your Search Ranking?
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How Can A WordPress SEO Plugin Improve Your Search Ranking?

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One of the best things about having a WordPress-based website is how the platform itself is search engine optimized. However, there are a lot of plugins out there that you can install on your ...

One of the best things about having a WordPress-based website is how the platform itself is search engine optimized. However, there are a lot of plugins out there that you can install on your WordPress site to boost your search rankings even further. Our favorite SEO Plugin is WordPress SEO by Yoast and you'll see why in this presentation.

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How Can A WordPress SEO Plugin Improve Your Search Ranking? Presentation Transcript

  • 1. How Can A WordPress SEO Plugin Improve Your Search Ranking?
  • 2. One Of The Advantages Of Having A WordPress Site Is SEO • WordPress automatically formats your posts and pages so they rank well on search engines • And with the right SEO plugin, you can boost your chances of getting high rankings across search engines
  • 3. The Biggest Names In SEO Plugins We were originally using All In One SEO Pack but switched to WordPress SEO by Yoast
  • 4. Here’s why…
  • 5. Getting Started With WordPress SEO By Yoast • WordPress SEO has a lot of optimization features and it’s easy to get overwhelmed • The plugin is actually simpler than it looks • It only took us 15 minutes to set up and customize the plugin to our liking
  • 6. Title and meta description previews With WordPress SEO, you’ll have: −Dedicated meta −Meta description −Keywords and −Shows you a preview of how it will look like on search engines. Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/
  • 7. XML Sitemaps Are Streamlined With The SEO Plugin Wordpress SEO is designed specifically to work with your SEO agenda. For instance: - Wordpress SEO allows you to actually exclude certain taxonomies. - It uses a simple XSLT (Extensible Stylesheet Language Transformations) stylesheet that can make it easier to understand. Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/
  • 8. Extensive Advanced Features Wordpress SEO’s advanced features offer more customization options. − Can be adjusted on a per post basis − Pull focus to specific posts − Customizable breadcrumbs − URLs are properly formatted to manage duplicate content − Canonical URL − 301 redirects Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/
  • 9. Cleans Up Permalinks WordPress SEO optimize your permanent URLs with a click of button. And in doing so it can: • Correct permalinks so that it links back to the correct pages on your site. • Ensure integrity of your specific permalink taxonomy. • Clean up your permalinks in the simplest way possible.
  • 10. Enhance Your RSS feeds • WordPress SEO allows you to add content before and after a post on your feed to link back to your site • You can still get credit when scrapers grab your content
  • 11. Your Seriously Simple Marketing Hack 1. Go to this link—http://ssm.tips/yoastwpseo 2. Download free version of Wordpress SEO by Yoast and install it on your site. 3. This article is a comprehensive guide to how you can set up the different settings for your own site. Go through it to start. Once you get the hang of its various customization tools, you can easily adjust the settings according to your liking.
  • 12. For More Information Visit: www.SeriouslySimpleMarketing.com