The document summarizes the findings of a survey of 3,000 IT executives about cloud computing initiatives and forecasts for 2013 and 2014. It finds that cloud deployments are expected to increase 70% over the next year as more applications move to the cloud. Hybrid cloud models combining public, private and community clouds are expected to grow. Budget constraints remain a top challenge for IT departments to overcome. The conclusion is that 2014 will be the year of cloud computing so data centers need to prepare now to optimize performance and management and enable cloud initiatives.

1. Cloudy?
An Early Forecast for 2013
David Appelbaum
VP, Marketing
Sentilla Corporation
Copyright © 2012 Sentilla Corporation

2. Survey Profile & Methodology
• Population of 3,000 IT Executives (IT
Infrastructure, Architecture, and Data Center)
• Focused on cloud computing initiatives facing
today’s data center
• Sponsored by Sentilla:
– Leading Data Center Performance Management Platform
– Founded 2007
– Based on research from University California, Berkeley
– Deployed in the most demanding Data Center environments
– Average >25% ROI and 30% reclaimed capacity
Copyright © 2012 Sentilla Corporation

3. A Two-Year Forecast: Increasingly Cloudy
Cloud is becoming important for supporting business-critical applications
Deploy cloud computing Expect cloud computing
deployments to increase
by 70% in 12 months
Plan cloud deployment
2014
Evaluate cloud strategies 2013
Research cloud computing
No cloud initiatives
Don't know
0% 10% 20% 30% 40% 50% 60%
Copyright © 2012 Sentilla Corporation

4. Expect More Apps to Move to the Cloud in 2014
IT sees reduced barrier to cloud migration
100%
90% 16% 28%
80%
44%
70% 28% % apps moving
75% to the cloud:
60%
47%
>50%
50%
11%-50%
40%
0%-10%
30% 57%
20%
26%
10%
0%
2013 2014
Copyright © 2012 Sentilla Corporation

5. Significant Trend Towards Multiple Cloud Models
Hybrid, public and community cloud deployments will outpace private cloud
Private cloud
Hybrid cloud
Community cloud 2014
2013
Public cloud
N/A
0% 10% 20% 30% 40% 50% 60% 70% 80%
Copyright © 2012 Sentilla Corporation

6. …and Shifting Cloud Infrastructure Off-premise
IT will likely manage an ecosystem of legacy, virtual and cloud technologies
On-premise and off-site
80%
Where will your cloud infrastructure predominately reside?
70%
2013
60%
2014
50%
40%
30%
20%
10%
0%
In your data center At colocation sites Outsourced
Copyright © 2012 Sentilla Corporation

7. Cloud Users of Tomorrow are Heavily Virtualized Today
Logical migration from virtual to cloud platforms
VMware
Citrix Cloud Platform
Citrix Apache CloudStack
Amazon AWS/Virtual Private Cloud
Cisco Cloud Computing
OpenStack
Microsoft Azure
Other
IBM Smart Cloud
Red Hat Cloud Computing
Eucalyptus Cloud Platform
HP Converged Cloud Solution
Dell OpenStack-Powered Cloud Solution
Google Cloud Platform
Open Nebula
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Copyright © 2012 Sentilla Corporation

8. IT is Exploring Alternative Cloud Solutions
OpenStack based-solutions are gaining acceptance
Cisco Cloud Computing*
Microsoft Azure
Amazon AWS/Virtual Private Cloud Consider
Use
IBM Smart Cloud*
* OpenStack-
HP Converged Cloud Solution* powered cloud
solution
Red Hat Cloud Computing
Google Cloud Platform
VMware
Dell OpenStack-Powered Cloud Solution*
OpenStack
0% 10% 20% 30% 40% 50%
Copyright © 2012 Sentilla Corporation

9. IT Agility, Operational Flexibility Drive Cloud Initiatives
“Increasing capacity” & “reducing cost” are just as important
Business/IT agility
Operational flexibility
Simpler capacity planning
Delay / avoid building new data centers
Reduce data center square footage / foot print
Reduce power/energy spend
Enhanced security
0% 5% 10% 15% 20% 25%
Copyright © 2012 Sentilla Corporation

10. Budget is the #1 Limiting resource
IT needs to do MORE with what they have,
by optimizing capacity , utilization, and cost
Budget
Technology maturity
Personnel (availability)
Storage capacity
Space availability
Skills
Computational capacity
Power availability
Network bandwidth
Cooling capacity
Memory capacity
0.0% 5.0% 10.0% 15.0% 20.0%
Copyright © 2012 Sentilla Corporation

11. Conclusions
• Cloud is the next Enterprise Computing standard
• Hybrid Clouds will clearly be the order of the day
• Need to support legacy applications will continue to drive hybrid
models
• Doing more with less still key for overcoming static budgets
• 2014 will truly be the year of the clouds
The Bottom Line: In 2013 Data Centers must put systems in
place now to enable visibility, analysis and control of all IT
assets to optimize their performance and management and
get them cloud ready by 2014
Copyright © 2012 Sentilla Corporation

12. For More Information
blog.sentilla.com
(650) 241-0220
www.sentilla.com
sales@sentilla.com @Sentilla
facebook.com/Sentilla
linkedin.com/company/Sentilla
youtube.com/Sentilla
Copyright © 2012 Sentilla Corporation