R2 Labs is a leading strategy and consulting firm that serves major brands. The document introduces cloud computing by defining key concepts like virtualization and drivers of adoption related to connectivity, modularity, and compatibility. It describes common cloud computing services and risks/trends facing the industry like security issues and infrastructure dependencies.

1. A Brief Introduction to Cloud Computing
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2. Cloud Ecosystem
A BRIEF INTRODUCTION TO CLOUD COMPUTING

3. A Brief Introduction to Cloud Computing
Seven Key Concepts of Cloud Computing
A Brief Introduction to Virtualization
Three Drivers of Cloud Adoption
Cloud Computing Services
Risks & Trends

4. A Brief Introduction to Cloud Computing
Security
Consumer Cloud (Apple iCloud)
Open Source
Mobile Service Providers
Mobile Graphic Chips
Turn-key Enterprise Clouds
Cloud Applications
Content Management System (CMS) Providers
Virtualization
Speciality Cloud Software
Big Data Center Providers

5. A Brief Introduction to Cloud Computing
Security Consumer Cloud
Cisco Systems, IBM Apple iCloud
Open Source Service Providers
Rackspace, RedHat
China Telecom, Orange, ATT, Verizon
Mobile Graphics Chips Turn-key Enterprise Hybrid Clouds
NVIDIA; Calxeda; ARM Apple, Google, Amazon,VMWare
Cloud Applications
Google, LinkedIn, Facebook Content Management System (CMS) Providers
Bridgeline Digital
Virtualization Specialty Cloud Software
VMware (Nicira); Oracle (Xsigo); Regulatory Functions
Big Data Center Providers
Akamai

6. A Brief Introduction to Cloud Computing
Key Concepts

7. A Brief Introduction to Cloud Computing
The Science Behind the Cloud
Reduce the number of Dependent Variables through Connectivity, Modulatory
& Compatibility
Outsourcing ‘as-a-service’ is the Standard Model
Software, Platforms, Infrastructure, Databases
Virtualization
The Decoupling of Hardware & Software for Increased Reliability
Open Source Software
Shared software; configured for a price (OS, APIs, DBMS, etc.)
Mobility
Hardware becomes Ubiquitous and Mobile

8. A Brief Introduction to Cloud Computing
Independence from Hardware
Software Instances Accessible Anywhere
Software now part of DNA
Appliances, Television, Robotics, Auto, Physical Infrastructure, etc.

9. A Brief Introduction to Cloud Computing
Virtualization

10. A Brief Introduction to Cloud Computing
Legacy
AP Applications are dependent on the
Operating System which is dependent
OS on the Hardware
HW

11. A Brief Introduction to Cloud Computing
Virtualization
AP AP AP
Decoupling of Applications
from the Operating System
and from the Hardware
OS OS OS
Dependent Variables become
Independent Variables
HW HW HW
Modularity = Increased Reliability

12. A Brief Introduction to Cloud Computing
Adoption

13. A Brief Introduction to Cloud Computing
Adoption

14. A Brief Introduction to Cloud Computing
Connectivity
Connectivity to the Cloud (Remote/Mobile Connections, Interconnectivity
Between Systems and Apps, External Links in Apps, Open Systems Network
Mechanisms, Multiple Protocol Support, etc.
Modularity
Software and Application Modularity within the Cloud (Reusable Software
Modules, Legacy Systems along with new Apps, Data Availability in Real Time,
Ease of Software Configuration, Speed of Delivering New Functionality)
Compatibility
Software and Systems Compatibility with the Cloud (Integration of Enterprise
Systems, Cross-Cloud Portability, Multiple Interfaces, Choice of Operating
System, Extensive use of Middleware

15. A Brief Introduction to Cloud Computing
[Public] Cloud Adoption
Can I use Apple iTunes (software & application) on my iPhone (software and
systems) to connect (connectivity) to the iTunes University library and
download and listen to a lecture while I’m in traveling?
Journal of Information Technology
Management, Volume XXIII,
Number 1, 2012

16. A Brief Introduction to Cloud Computing
Services

17. A Brief Introduction to Cloud Computing
Web Applications
Google Docs; Quickbooks, etc.
Database Clusters
Server Farms w/ Replicated Content for Optimized Content Delivery; Capacity
Utilization; ‘Load Balancing’
Terminal Services
Mainframe Processing w/ Remote Clients
Application Servers
Only one application served (Adobe Photoshop)
Virtualization (Virtual Computer)
Operating System Independent of Hardware;
(Two Flavors;VMWare’s Client Installed ‘Fusion’ Vs. Master Configuration &
Setup Tool ‘HyperVisor’)

18. A Brief Introduction to Cloud Computing
Hosted Instances
Realization that an OS instance is a service (ex. Amazon’s Elastic Computing
where customers pay-for-use of an instance of OS in virtual environment)
Hosted Solutions
Adobe - Soon all products will be rent-an-instance
Public Clouds
Google, MS Azure, Amazon: Often More Secure for Small Businesses
Private Clouds
Small Business Cloud & Hardware

19. A Brief Introduction to Cloud Computing
Risks & Trends

20. A Brief Introduction to Cloud Computing
Cloud Security
Advancing Threats
Client Dis-Satisfaction
Overselling Expectations; Setup Cycle Time
Connectivity (Infrastructure Dependent)
Mobile devices are far more dependent on their online connections than desktops.

21. A Brief Introduction to Cloud Computing
Areas of Focus

22. A Brief Introduction to Cloud Computing
Security
Storage
Big Data Storage SW
Big Data HW
Networking
Data Center
Cloud Provider
Source: GigaOM 0 5 10 15 20

23. A Brief Introduction to Cloud Computing
Further Connectivity
Appliance Connectivity
Data Consumption
Appliance Connectivity
Increasing ‘Software-ization’ of the World
A Concrete Bridge (Temperature Connectivity)
Low Earth Satellites (Spot Cloud Service)
Defense Drones
Robotics Connected (Nest in Cupertino, CA)
Apple Television
Tablet
PC Decline
Tablet & Mobile Equipment

24. Questions?

25. Get Started
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R2 Labs supports the worlds most recognized brands
San Francisco | Los Angeles | Boulder | Atlanta | London
R2 Labs | R2 Labs supports the worlds most recognized brands
Ph 404.433.9500 | Info@R2Labs.net | www.R2Labs.net