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Media questionnaire

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  • 1. The first question we asked was to show the  age range  we were aiming the film at. This could have been slightly biased due to the group not thinking that the thriller should be aimed at anyone below 15. Also the handing out of the questionnaires was not random, we handed them out to our age range. Therefore the age range which is highest is due to audience the group thought the film would be best for. 1
  • 2. What genre do you think the film trailer, poster and magazine cover represent?   This question we added as we found that for each of these it was important to represent the genre, as the audience would then have an idea of film they would be seeing. This also helps to make sure that the advertisement is not misleading or untruthful. As shown in the graph the highest amount of the audience believed the film trailer, poster and magazine cover to be aimed at thrillers. As our genre is a thriller we are pleased with this result. Also because the other five choose horror; which can often be confused with thriller, due to their common nature of darkness. 2
  • 3. What age rating do you think this film would be?   This was an important question to ask, this was so that the group got an idea of if we had followed the codes and rated our film correctly. Our highest result was 16 this was pleasing as it is a large number that thought we aimed our film trailer, posters and magazine covers at the right audience.   This also shows the group that we had gathered the right understanding of age classification. 3
  • 4. In the film trailer, do you feel the title of the film is shown clearly?   This question was asked because as we looked at our deconstructions and looked at different film trailers, even if the genre was different the title was still clearly presented. We decided as a group to show our title as we found that popular trailers had. Also it was to be the last image, therefore helping make it easier to remember for the audience. We were happy to see that the majority of people thought we had shown the title clearly. 4
  • 5. Do you think that the music in the trailer works well in conveying the genre?  After completing our AS work we found that the music played quite a big effect in creating the genre. Therefore it was quite important that we found the right music when creating our trailer. We wanted music that would fit with the filming and would create an eerie, dark and suspenseful atmosphere for the audience. Therefore linking to the genre, shown in the results we have managed to gather the right music for our genre. 5
  • 6. What did you enjoy most about the trailer?   This question was to allow the group know what had been successful in the film trailer. Also it allowed us to gain an understanding on the elements which we could improve on. This was an open ended question, however we found that there was similar answers, and the popularity of the answers is shown in the graph.  Our most popular was the fast pace. This was something we wanted to convey in the trailer as we found it helped to create suspense which added to the thriller genre. 6
  • 7. Do you feel the trailer needs more titles?  We asked this question because when researching other film trailers we found that some had quite a few titles. However as a group we decided not to include that many, as we didn’t want to give too much away, which we found other trailers doing. We wanted to know if this was a good decision; which shown through the graph the amount of titles seemed just right for the majority. 7
  • 8. What do you think of the length of the trailer?  One of the worries as a group was that our trailer was too short. Therefore we left this question open, to gain an insight into how we could improve. Also we did some research into the different lengths of trailers, and found that TV trailers were often shorter than theatrical ones. The results show that the audience thought it needed lengthening if we wanted to use it as a theatrical trailer. 8
  • 9. From looking at all three aspects of promotion for this film, do you have a sense of the film’s plot?   This was important to ask as the three promotional devices are used to give the audience and insight into the film they are about to watch. Therefore they create an image of what the film is about and what it includes. This is so that the audience can then go on to make their judgement on whether to watch the film or not. From our results the majority said that they could gain an insight into the plot of the film. This shows that the group has made quite a successful trailer. 9
  • 10. Do you think the magazine cover, trailer and poster work together well in promoting the film?   This question was to see if we had been successful in adding a continuous feel to our promotional devices. This was important as it would help add an idea of recognition for the viewer. Therefore making it easier for the viewer to the find the film if they were to go and watch it. From our results it appears that we have been successful. This could be because of the same font being used in the titles and the character being shown in costume in each device. 10
  • 11. From watching this trailer, were you intrigued by what was to happen in the film?  This question was used to show the group if they had been successful in persuading the viewer to watch the film. The results show that a high amount said yes, therefore as a group we had achieved the purpose of persuading the viewer to watch the film. 11
  • 12. If you saw this magazine in a shop, what aspects would influence you to buy it?   This question allowed us to understand the good qualities that we had added to the magazine cover. Our highest result was the main picture; this could be because it is the main viewpoint and focus of the magazine cover. We had one result that said they would not buy the magazine so we asked the respondent to elaborate. The answer was because it did not have enough information on it and seemed to be more aimed at one gender rather than another. This information was helpful as it helped us pick out some of our faults and allows us to understand where we can improve. 12
  • 13. Would the film poster and magazine cover alone influence you to go and watch this film?   This question was important as when were researching into these promotional devices we found that they were the most popular in persuading the audience.  From the results only a quarter said no, therefore this was a successful result. 13
  • 14. Is the editing of the trailer aesthetically pleasing?   We found when editing the film we went through a lot of tests and levels, this was because we wanted to create the exactly right effect, so that the clip would link to the genre. Also this is one of the most important features we found whilst researching was that if the trailer had good effects it could really create a stirring atmosphere. The results shown in the graph allow the group to see that we have done well with our editing process. 14
  • 15. Overall, would you go and watch this film?   The last question allowed us to get an overall view of whether our promotional devices had been successful. From the results we can seen that the devices have worked in achieving their purpose of persuading the viewer to go and watch the film. 15