This document discusses how color affects communication, business, and psychology. It covers how different colors have different meanings in various cultures and religions. It explains how colors can influence consumer preferences, marketing, and branding. Certain colors like red, blue, green, black, and purple are discussed in the context of how they are used by different industries and what meanings or reactions they may elicit. The document also touches on how the human brain and perception is impacted by color.

1. ABDULLAH M. ZAFAR
ASHIR WAQAR
SYED M. AFFAN AZEEM

2. • INTRODUCTION TO COLORS
• HOW COLOR AFFECTS COMMUNICATION
• HOW COLOR EFFECTS BUSINESS COMMUNICATION
• SCIENCE BEHIND COLORS
• HOW MIND REACTS TO COLOR
• COLOR IN VISUAL COMMUNCIATION
• COLORS ENCOUNTERED I

3.  IT IS AN ELEMENT OF ART THAT IS PRODUCED WHEN
LIGHT, STRIKING AN OBJECT, IS REFLECTED BACK TO
THE EYE.
 IT IS THE MOST IMPORTANT COMMUNICATION TOOL IN
VISUAL COMMUNICATION
 THERE ARE AS MANY AS 430 ACRONYMS OF COLOR.
FOR EXAMPLE: C = COLORED.
 WOMEN ARE BETTER IN DIFFERENTIATING COLORS.

4. HOW COLOR
AFFECTS
COMMUNICATIO
N
RELIGION
POLITICS
CULTURE
SIGNALS
TO BRAIN
BUSINESS
PERSONALITY
TEST

5. COLOR RELIGION EXPLAINATION
BLACK CHRISTIANITY
HINDUISM
BUDDHISM
REPRESENTS DEATH & SINS
REPRESENTS KALI(STRENGTH)
REPRESENTS KILLING
WHITE CHRISTIANITY
HINDUSIM
BUDDHISM
REPRESENTS WEDDING
REPRESENTS DEATH
LEARNING AND KNOWLEDGE
RED CHRISTIANITY
JUDAISM
HINDUISM
FOR BLOOD AND FIRE
REPRESENTS SIN
FOR WEDDING
PURPLE CHRISTIANITY
BUDDHISM
JUDAISM
REPRESENTS SHAME
FOR ROYALITY
FOR DYING ROYAL CLOTHES
BLUE CHRISTIANITY
HINDUISM
BUDDHISM
FOR TRUTH AND HEAVEN
BRAVE AND MANLY COLOR
COOLNESS AND INFINITY

6. • Individual political parties are associated with one color or another.
• The association between political parties and colors isn’t a new connection
but it is often taken for granted. In the UK for example the following pairings
exist:
RED – LABOUR
BLUE – CONSERVATIVE
YELLOW - LIBERAL DEMOCRATS
GREEN - THE GREEN PARTY
• If a color is representative of a political party then:
RED – SOCIALISM AND COMMUNISM
WHITE – OPPOSITION TO WAR / PEACE
BROWN – FOR COMMON PEOPLE

7. COLOR RELIGION EXPLAINATION
BLACK UNITED STATES
CHINA
EXPENSIVE, POWERFUL
HAPPINESS
YELLOW EGYPT
CHINA
COURAGE
RED JAPAN
CHINA
SOUTH KOREA
USA
LOVE
PURPLE JAPAN
CHINA
SOUTH KOREA
EXPENSIVE
BLUE JAPAN
CHINA
SOUTH KOREA
USA
HIGH QUALITY

8. • Impact of Color in Marketing, researchers found that up to 90% of
judgments made about products can be based on color alone
• Additional studies have revealed that our brains prefer recognizable
brands which makes color incredibly important when creating a brand
identity.
• When it comes to picking the “right” color, research has found that
predicting consumer reaction to color appropriateness in relation to
the product is far more important.
• For instance, colors play a fairly substantial role in purchases and
branding. Colors communicates non verbally with the customer that
can effect the success or failure of the company.

9. RED Brands! It grabs attention, that‘s why most
marketers who know color psychology use red
in their headlines. Red is an extreme color that
evokes passion, love and bravery. Red
stimulates appetite, so they want people to get
hungry and the neat & leave quickly

10. • Blue is seen as reliable, conservative, dependable & trustworthy.
Financial institutions, Social Networks, insurance companies frequently
use this hue in their logos and promotional materials

11. Black is the color of authority and
power. It is popular in fashion because it
makes people appear thinner. It is also
stylish and timeless.

12. Green is seen as a restful and soothing
color Green promotes cleanliness,
freshness, renewal and environmental
friendliness. Many brands have been
using this color to portray themselves
as eco-friendly and organic.

13. Purple Brands! Purple has been seen as
a powerful color for luxury brands and
products. Purple has symbolized
nobility and wealth

15. • Color is one of the most important elements of a composition, be it painting,
photography, film or 3D rendering. Color plays a critical role in our everyday life.
Color can sway thinking, change actions, and cause reactions. Color can attract
any individual’s attention or change their mood. It can cause irritation or soothe
your eyes
• Color is also the first physical appearance to our eyes that distinguish something
with something else, either inanimate objects or living things
• AS COLOR CAN EASILY ATTRACT PERSON’S ATTENTION THEREFORE IT IS EASY TO
LEARN WITH MULTIPY COLORS RATHER THAN BLACK AND WHITE IMAGES.

16. INSTRUCTIONS: READ THE NAME OF THE
COLOR WITHOUT SPELLING THE COLOR
FROM WHICH IT IS WRITTEN IN 20 SECONDS!!

17. RED ORANGE YELLOW PINK BLUE WHITE
YELLOW PURPLE BROWN PINK RED BLACK
WHITE ORANGE PURPLE BLACK GREY ORANGE..

18.  DID YOU COMPLETED?? IF NOT THEN
YOU’RE HERE’S THE REASON:
IT IS BECAUSE OF THE RECOGNITITON OF
WORDS, WHICH HAVE THE GREATER
INFLUENCE THAN COLORS. THE MIND GETS
CONFUSED IN READING AND LOOKIN THAT
DOESN’T MATCHES AT ALL

19. • the world’s most popular color is…BLUE (40%)
• RED is the first color that baby sees
• Men and women sees the world differently
• Anger Management issue? Use pink
• Avoiding vehicles Accidents? Choose white
• Yellow + red = hunger
• Fear of colors = chromo phobia
• Yellow makes you dizzy or causes nausea.