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                                                            The Social Media
                                                                                                                           DLD12 had conversations that extended far beyond Munich, Germany. This DLD12 Social Media Roundup
                                                                                                                           powered by Radian6 is a visual snapshot of the social conversations which took place during the event.


                                                            analysis of DLD12
                                                                                                                           We compiled the topics, hashtags and speaker-buzz of the leading minds of the digital and global economy
                                                                                                                           as well as intellectuals, artists, designers and international press and bloggers.




Top 10 Topics                                                TOP 5 Speakers -‐ Speakers ranked by volume of social mentions                                                                                   most retweeted
                                                                                                                                                                                                              users
Top 10 Topics are based on volume,
via Radian6 Insights

                                                             DAY 1            Jack Dorsey                         DAY 2   David Karp                     DAY 3           Arianna Hu ngton                     @bill_gross
Social


                                                             1.                                                   1.                                     1.
                                                                              Executive Chairman of Twitter,              CEO of Tumblr                                  President and Editor-in-Chief of
Media                                                                         CEO of Square and founder of both
                                                                                                                          No. of Social Mentions = 220
                                                                                                                                                                         the Hu ngton Post Media Group        Bill Gross, Chief Executive O cer,
                                                                                                                                                                                                              idealab.com
                                                                              No. of Social Mentions = 579                                                               No. of Social Mentions = 370
Techno-                                                                                                                                                                                                       No. of Retweets = 1061
logy
                                                                              Viviane Reding                              Brian Chesky                                   Sina Afra                            @je arvis
Media


                                                             2.
                                                                              European Commissioner                       Co-founder & CEO at Airbnb                     CEO and Co-Founder                   Je Jarvis, US Media Expert




                                                                                                                  2.                                     2.
                                                                              for Justice, Fundamental Rights                                                            of Markafoni                         No. of Retweets = 543
                                                                              and Citizenship                             No. of Social Mentions = 203
Marketing                                                                                                                                                                No. of Social Mentions = 223
                                                                              No. of Social Mentions = 301                                                                                                    @LibertyLndnGirl
                                                                                                                                                                                                              Sasha Wilkins, Social Media Entrepreneur,
Blogging                                                                      Yoko Ono                                    Andrew Mason                                   John Donahoe                         Journalist & Blogger




                                                             3.
                                                                              Artist, musician, author                                                                   President and CEO




                                                                                                                  3.                                     3.
                                                                                                                          Founder & CEO at Groupon                                                            No. of Retweets = 150
                                                                              and peace activist                                                                         of eBay Inc.
Entrepre-                                                                                                                 No. of Social Mentions = 108
neurship                                                                      No. of Social Mentions = 155                                                               No. of Social Mentions = 166         @felixsalmon
                                                                                                                                                                                                              Felix Salmon, Finance Blogger at Reuters
Business                                                                      Andrew Keen                                 Drew Houston                                   Alemsah Öztürk                       No. of Retweets = 99




                                                             4.
                                                                              Internet entrepreneur                       Founder & CEO at Dropbox                       Chief Happiness O cer &




                                                                                                                  4.                                     4.
                                                                              and broadcaster                                                                            Founder of 41? 29!                   @heiko
Journalism                                                                                                                No. of Social Mentions = 87
                                                                              No. of Social Mentions = 154                                                               No. of Social Mentions = 157         Heiko Hebig, Head of New Business and
                                                                                                                                                                                                              Development at SPIEGELnet GmbH
Facebook                                                                                                                                                                                                      No. of Retweets = 96
                                                                              Nolan Bushnell                              Vijay Vaitheeswaran                            Nevzat Aydin
                                                                              Engineer and entrepreneur,                                                                 CEO of Yemeksepeti.com




                                                             5.                                                   5.                                     5.
                                                                                                                          Senior Correspondent for
Internet                                                                      Founder of Atari, Inc                       "The Economist"
Start-ups                                                                                                                                                                No. of Social Mentions = 131
                                                                              No. of Social Mentions = 116                No. of Social Mentions = 76
             0   500   1000 1500 2000 2500 3000 3500 4000




CONVERSATION CLOUD                                                         Social Conversations by Country




                                                                             Amount of
                                                                             conversations
                                                                             per country


                                                                                    1000 - 6000

                                                                                    500 - 1000

                                                                                    100 - 500

                                                                                    50 - 100

                                                                                    10 - 50

                                                                                    0 - 10
                                                                                                                                                                                                            ...powered by

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The Social Media Analysis of DLD12

  • 1. salesforce.com presents ... The Social Media DLD12 had conversations that extended far beyond Munich, Germany. This DLD12 Social Media Roundup powered by Radian6 is a visual snapshot of the social conversations which took place during the event. analysis of DLD12 We compiled the topics, hashtags and speaker-buzz of the leading minds of the digital and global economy as well as intellectuals, artists, designers and international press and bloggers. Top 10 Topics TOP 5 Speakers -‐ Speakers ranked by volume of social mentions most retweeted users Top 10 Topics are based on volume, via Radian6 Insights DAY 1 Jack Dorsey DAY 2 David Karp DAY 3 Arianna Hu ngton @bill_gross Social 1. 1. 1. Executive Chairman of Twitter, CEO of Tumblr President and Editor-in-Chief of Media CEO of Square and founder of both No. of Social Mentions = 220 the Hu ngton Post Media Group Bill Gross, Chief Executive O cer, idealab.com No. of Social Mentions = 579 No. of Social Mentions = 370 Techno- No. of Retweets = 1061 logy Viviane Reding Brian Chesky Sina Afra @je arvis Media 2. European Commissioner Co-founder & CEO at Airbnb CEO and Co-Founder Je Jarvis, US Media Expert 2. 2. for Justice, Fundamental Rights of Markafoni No. of Retweets = 543 and Citizenship No. of Social Mentions = 203 Marketing No. of Social Mentions = 223 No. of Social Mentions = 301 @LibertyLndnGirl Sasha Wilkins, Social Media Entrepreneur, Blogging Yoko Ono Andrew Mason John Donahoe Journalist & Blogger 3. Artist, musician, author President and CEO 3. 3. Founder & CEO at Groupon No. of Retweets = 150 and peace activist of eBay Inc. Entrepre- No. of Social Mentions = 108 neurship No. of Social Mentions = 155 No. of Social Mentions = 166 @felixsalmon Felix Salmon, Finance Blogger at Reuters Business Andrew Keen Drew Houston Alemsah Öztürk No. of Retweets = 99 4. Internet entrepreneur Founder & CEO at Dropbox Chief Happiness O cer & 4. 4. and broadcaster Founder of 41? 29! @heiko Journalism No. of Social Mentions = 87 No. of Social Mentions = 154 No. of Social Mentions = 157 Heiko Hebig, Head of New Business and Development at SPIEGELnet GmbH Facebook No. of Retweets = 96 Nolan Bushnell Vijay Vaitheeswaran Nevzat Aydin Engineer and entrepreneur, CEO of Yemeksepeti.com 5. 5. 5. Senior Correspondent for Internet Founder of Atari, Inc "The Economist" Start-ups No. of Social Mentions = 131 No. of Social Mentions = 116 No. of Social Mentions = 76 0 500 1000 1500 2000 2500 3000 3500 4000 CONVERSATION CLOUD Social Conversations by Country Amount of conversations per country 1000 - 6000 500 - 1000 100 - 500 50 - 100 10 - 50 0 - 10 ...powered by