Measuring Social Media ROI in Tourism Marketing

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A look at how tourism marketers can measure their social media ROI including how travelers use social media to plan their vacations, how destination marketers can integrate social media tracking and workflow tools, and how they can link social media interactions to intent to travel.

These insights were shared at the 2010 E-Tourism Summit in New York, NY Oct. 13 by Anand Pallegar, President and CEO of atLarge, Inc. and Chris Adams, VP Research at Miles Media.

Published in: Travel
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