SlideShare a Scribd company logo
1 of 7
Social Media Success for
                                            State of the Union:
                                                     Brokerages & Agents
                                            Social Media Success for Financial Services


                                                                                        Jesse Turcotte
                                                                                      Account Manager
                                                                                       @HearsaySocial
                                                                                       @TurcotteJesse




Clara Shih
CEO, Hearsay Social
Board of Directors, Starbucks Corporation
Author, The Facebook Era
Hearsay Social: Social Sales and Marketing Productivity




                                                        Social Selling
                Marketing, Recruiting & Retention   Relationship Building
                                                     Leads & Referrals


Over 50,000 localized pages powered by Hearsay Social

 Complete solution for distributed organizations
  Build Network Reach
  Increase Engagement
  Generate Leads
  More Referrals
  Save Time
Tremendous Enterprise Customer Momentum Since Q1 ‘11
Localized Content Library

                            “The Hearsay Social dashboard saves me
                                  time and drives engagement.”
   5x
   fans

  13x
engagement

   2x
   lead
conversion
                “So easy, my 3 year old could do it.”
Social Signals: Identify when important changes happen

                                         signals
Case Study: Pacific Union




Brand Pages        200 Agent Pages & Profiles             Recruiting Pages


              Hearsay Social has been nothing
                  short of amazing for us.
                           Wow!
                         — CC Holland, VP Digital Media & Content
facebook.com/JesseTurcotteHearsaySocial
linkedin.com/in/jesseturcotte
@TurcotteJesse

jturcotte@hearsaysocial.com
415.692.6211

More Related Content

Similar to Leading r eproductblitz

7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay SocialHearsay Systems
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social MarketersHearsay Systems
 
Social Media Presentation To Right Management Networking Group 11.30.09
Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09
Social Media Presentation To Right Management Networking Group 11.30.09Reinfranck
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social mediasikandarbansal
 
Get social a mandate for new ceos
Get social a mandate for new ceosGet social a mandate for new ceos
Get social a mandate for new ceosSajjad Hussain
 
Social Media Leader Corporate Profile v2011
Social Media Leader Corporate Profile v2011Social Media Leader Corporate Profile v2011
Social Media Leader Corporate Profile v2011SocialMediaLeader
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
 
Stanford University Summit Program
Stanford University Summit ProgramStanford University Summit Program
Stanford University Summit Programmsdiamond
 
Social Media For Entrepreneurs
Social Media For EntrepreneursSocial Media For Entrepreneurs
Social Media For EntrepreneursCatherine Tryon
 
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsSean Moffitt
 
Navigating the Social Media Jungle - social media for service providers
Navigating the Social Media Jungle - social media for service providersNavigating the Social Media Jungle - social media for service providers
Navigating the Social Media Jungle - social media for service providersShai Shamir
 
Epilife Consulting Inc. overview presentation
Epilife Consulting Inc. overview presentationEpilife Consulting Inc. overview presentation
Epilife Consulting Inc. overview presentationEpilife_Consulting
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action PlanIan Farmer
 
American Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the ChaosAmerican Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the ChaosChicago AMA
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Mediatracx
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business PdfAnthony Caridi
 
Spark Digital: Improved Inclusivity
Spark Digital: Improved InclusivitySpark Digital: Improved Inclusivity
Spark Digital: Improved InclusivityFalcon.io
 

Similar to Leading r eproductblitz (20)

7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers
 
Social Media Presentation To Right Management Networking Group 11.30.09
Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09
Social Media Presentation To Right Management Networking Group 11.30.09
 
Harness the power of internal social media
Harness the power of internal social mediaHarness the power of internal social media
Harness the power of internal social media
 
Get social a mandate for new ceos
Get social a mandate for new ceosGet social a mandate for new ceos
Get social a mandate for new ceos
 
Social Media Leader Corporate Profile v2011
Social Media Leader Corporate Profile v2011Social Media Leader Corporate Profile v2011
Social Media Leader Corporate Profile v2011
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
 
Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011
 
Stanford University Summit Program
Stanford University Summit ProgramStanford University Summit Program
Stanford University Summit Program
 
Social Media For Entrepreneurs
Social Media For EntrepreneursSocial Media For Entrepreneurs
Social Media For Entrepreneurs
 
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
 
Navigating the Social Media Jungle - social media for service providers
Navigating the Social Media Jungle - social media for service providersNavigating the Social Media Jungle - social media for service providers
Navigating the Social Media Jungle - social media for service providers
 
Epilife Consulting Inc. overview presentation
Epilife Consulting Inc. overview presentationEpilife Consulting Inc. overview presentation
Epilife Consulting Inc. overview presentation
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
American Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the ChaosAmerican Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the Chaos
 
The CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social MediaThe CMO Guide to Rocking B2B Social Media
The CMO Guide to Rocking B2B Social Media
 
Socialized Business Pdf
Socialized Business PdfSocialized Business Pdf
Socialized Business Pdf
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
Spark Digital: Improved Inclusivity
Spark Digital: Improved InclusivitySpark Digital: Improved Inclusivity
Spark Digital: Improved Inclusivity
 

Leading r eproductblitz

Editor's Notes

  1. PromotionsBrandingNewsPRCrisis Management