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SalesLogix Dynamic Email Marketing
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SalesLogix Dynamic Email Marketing

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SalesLogix Emal Marketing

SalesLogix Emal Marketing

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  • Transcript

    • 1. Dynamic Email Marketing for SalesLogix Dan Ogdon, Director of Marketing - Swiftpage April 2008 For SalesLogix from http://customerfx.com
    • 2.
    • 3. Blacklist of your sending IP address Why Third Party ESP’s for SalesLogix?
    • 4. Send limit restrictions: 50 – 100 emails through your systems Why Third Party ESP’s?
    • 5. Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more… Why Third Party ESP’s?
    • 6.
    • 7. Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance It All Starts with the List in SalesLogix
    • 8. Define your targets – Segment your list appropriately Know who you’re sending to It All Starts with the List
    • 9. Take the time to clean your list: Old email addresses Invalid email addresses Incomplete email addresses It All Starts with the List
    • 10.
    • 11. Is your content relevant? Do your recipients want to receive what you’re sending them? A Message with Meaning
    • 12. Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,) A Message with Meaning
    • 13. Keep your message short – Put long descriptions on landing pages A Message with Meaning
    • 14. Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery A Message with Meaning
    • 15.
    • 16. Use Stock imagery: Istockphoto.com Photos.com Gettyimages.com Killer Creative | Unmistakable Action
    • 17. Make A Bold Statement Killer Creative Killer Creative | Unmistakable Action
    • 18. Call to Action Above and Below the Fold – but test: Placement Text Link Button Link Color Scheme Be forward and shameless Killer Creative Killer Creative | Unmistakable Action
    • 19.
    • 20. Landing page should carry the same theme: Imagery Colors Language Tone - Familiarity Killer Creative Killer Creative | Unmistakable Action
    • 21.
    • 22. Are you making it to the Inbox? Industry standards: Open Rate – 30% Click Rate – 3% Get Ready to hit Inboxes
    • 23. Email Authentication: Safe Sender ID – SPF Domain Keys - DKIM Get Ready to hit Inboxes
    • 24. Are you Trusted? Whitelist Safe Sender List Address Book Get Ready to hit Inboxes
    • 25. Will spam filters junk your email? Free tools to find out: Swiftpage.com/spamcheck Spamcop.com Spamcheck.sitesell.com Get Ready to hit Inboxes
    • 26.
    • 27. Umm……now what? Now what? Metrics that Matter
    • 28. What you should look for: Open Rate (Delivered/opens) Click Rate (Opens/Clicks) Delivered Vs. Sent Bounced Opted Out Now what? Metrics that Matter
    • 29. Small changes can make improvements: Subject lines CTA placement Content Relevancy Email Length Now what? Metrics that Matter
    • 30. Test, Test, Test Now what? Metrics that Matter
    • 31.
    • 32. Links clicked aren’t just links clicked – they give you valuable, actionable data: Know what’s most interesting Know who’s most interested In SalesLogix Email Becomes Your Foundation
    • 33. Intelligently update your SalesLogix database Email Becomes Your Foundation
    • 34. Email Becomes Your Foundation
    • 35. Questions? Contact Information: Brianna Tinjum 651.646.7777 x 202 SalesLogix