2. Full Cycle Email Marketing The Largest Stock Investor’s Database In Europe Updated Monthly 100% Opt-In Records Contain: Name, Position, Company Name, Phone number, email address, number, nature of business, broker dealer, Brokers location, total portfolio, current positions, latest stock purchase. 95% Technical Deliverability Guarantee Extensive Reporting Content Localization List Management Campaign Management Dedicated Account Management
3. Our Investors’ Database Norway: 300,000 Germany: 1.4 MM Sweden: 400,000 The Netherlands: 160,000 France: 1.2 MM UK: 2.5 MM Ireland: 150,000 And more on demand. Our investors usually manage a portfolio of $300k in the markets (usually FTSE and NYSE) and have at least $200k in liquidity.
5. Setting Marketing Goals Clarify Your Goal: Sales Lead Generation Newsletter Subscription Adding Stock to Watch list Stock Alert Subscription Actual Sales How Do We Measure Results: # of emails delivered # of emails read # of click-throughs (click-through rate – CTR) Conversion Rate – CR at the place of landing # of unsubscribed.
6. Setting Target Audience Geographic Location Points of Interest (24 Industry Segments) Investor’s Net Worth Size of Portfolio Latest Stock Purchase And etc.
7. Customizing Content (1/2) Subject & Body Text Personalization Localization Adding Graphical Elements (optional) HTML coding & optimization (multi-formatting, adding tracking codes) Adding Tracking Codes on Landing pages.
8. Customizing Content (2/2) Setting-Up Automatic Follow-Up (When delivered and not read, when read and no click-through followed, when read and click-through followed but no action taken at landing) Rules Follow-Up Email Setting-Up Automatic Responders (When action taken at landing) Rules Responding Email (Exp. Thank you for subscribing…)
9. Pre-Launch Testing We Launch a testing campaign in order to ensure: Email Technical Deliverability (Out-of-the-junk) Email Readability with different mailing systems, including web mail (MS Outlook, Gmail, Yahoo, Hotmail and etc.) Broken Links and Accurate CTR & CR Tracking
10. Campaign Launch Creating a Campaign (List by preset targets) Setting the Campaign Time Schedule Single Repeating Time & Dates. The we press the “Go” button.
11. Reporting & Stats We provide our customers with access to our reporting & stats portal. Data is being updated in real-time. However, some of the info like CTR or CR may be processed on an hourly basis. Every hour you’ll see: # of emails sent # of emails delivered # of emails read # of follow-ups sent CTRs, CRs and etc.
12. Campaign Optimization Email Marketing Campaign is a continuous process. Best results are achieved when campaign is being optimized on a constant basis. Note: One day and even one week will never show you a clear picture! Continuous content optimization of both email and landing pages, along with mailing list hygiene and massive growth do make a difference. And yes, after the in-depth campaign analysis, we sometimes make changes in the main goals of the campaign.
13. Important Notices In order to see proper results you need to commit for at least one month of continuous email distribution. Content is critical and should be both attractive and legally aligned. The bigger is the initial list the better statistics you get in a first month. However we do know email marketing really works for stock promotion, actual sales may vary depending on various factors like: General stock attractiveness Current stock market condition Seasonal changes Regional Stock Purchasing Culture Your Email Marketing Campaign should be considered only as a part of your marketing mix and properly aligned with other promotion/communication channels and strategies.
14. Email Marketing Math Consider you have 100k emails in your list. Our experience shows you may expect a maximum 1% of click-through at first distribution. This means you’ll have about 1,000 visitors at your landing page. If you have a great landing with great offering you may expect up to 10% CR (conversion rate) or up to 100 conversions (lead/sale) at the end of first distribution. At avg. 0.05 EUR per email sent your cost of acquisition will be 50EUR per action. Note, that returning (after-follow-up) visitors are not included in this calculation. However, continuous use of personalized automatic follow-ups may drastically increase the number of both click-throughs and conversions.
15. Initial Terms & Conditions Minimum # of Contacts: 100,000 Minimum # of Campaigns: 4 (4 per month, 1 per week) Real-Time Stats We will replace any data if 20% or more bounces
16. Contact Us CT Force, Ltd. Algirdo str. 26, LT-03218 Vilnius, Lithuania Phone: +37061262757 Email: info@ctforce.com
