This document discusses using third party email service providers for email marketing campaigns in SalesLogix. It provides tips for segmenting email lists, writing relevant content, optimizing subject lines and calls to action, testing different elements of campaigns, and using metrics to improve future campaigns. Metrics like open and click rates are important to track to understand campaign performance and which contacts are most engaged. Email campaigns can become the foundation for updating contact information in SalesLogix based on user behavior and interests.

1. Dynamic Email Marketing for SalesLogix Dan Ogdon, Director of Marketing - Swiftpage April 2008 For SalesLogix from http://customerfx.com

3. Blacklist of your sending IP address Why Third Party ESP’s for SalesLogix?

4. Send limit restrictions: 50 – 100 emails through your systems Why Third Party ESP’s?

5. Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more… Why Third Party ESP’s?

7. Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance It All Starts with the List in SalesLogix

8. Define your targets – Segment your list appropriately Know who you’re sending to It All Starts with the List

9. Take the time to clean your list: Old email addresses Invalid email addresses Incomplete email addresses It All Starts with the List

11. Is your content relevant? Do your recipients want to receive what you’re sending them? A Message with Meaning

12. Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,) A Message with Meaning

13. Keep your message short – Put long descriptions on landing pages A Message with Meaning

14. Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery A Message with Meaning

16. Use Stock imagery: Istockphoto.com Photos.com Gettyimages.com Killer Creative | Unmistakable Action

17. Make A Bold Statement Killer Creative Killer Creative | Unmistakable Action

18. Call to Action Above and Below the Fold – but test: Placement Text Link Button Link Color Scheme Be forward and shameless Killer Creative Killer Creative | Unmistakable Action

20. Landing page should carry the same theme: Imagery Colors Language Tone - Familiarity Killer Creative Killer Creative | Unmistakable Action

22. Are you making it to the Inbox? Industry standards: Open Rate – 30% Click Rate – 3% Get Ready to hit Inboxes

23. Email Authentication: Safe Sender ID – SPF Domain Keys - DKIM Get Ready to hit Inboxes

24. Are you Trusted? Whitelist Safe Sender List Address Book Get Ready to hit Inboxes

25. Will spam filters junk your email? Free tools to find out: Swiftpage.com/spamcheck Spamcop.com Spamcheck.sitesell.com Get Ready to hit Inboxes

27. Umm……now what? Now what? Metrics that Matter

28. What you should look for: Open Rate (Delivered/opens) Click Rate (Opens/Clicks) Delivered Vs. Sent Bounced Opted Out Now what? Metrics that Matter

29. Small changes can make improvements: Subject lines CTA placement Content Relevancy Email Length Now what? Metrics that Matter

30. Test, Test, Test Now what? Metrics that Matter

32. Links clicked aren’t just links clicked – they give you valuable, actionable data: Know what’s most interesting Know who’s most interested In SalesLogix Email Becomes Your Foundation

33. Intelligently update your SalesLogix database Email Becomes Your Foundation

34. Email Becomes Your Foundation

35. Questions? Contact Information: Brianna Tinjum 651.646.7777 x 202 SalesLogix