John Girard's presentation to the Young Professionals - Social Knowledge: Are you ready for the future?

1. Social
Knowledge:
Are
we
ready
for
the
Future?
1
John
P.
Girard,
Ph.D.
john.girard@minotstateu.edu
Exchange
and
Transfer
of
Knowledge
2
TACIT
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
on
Measurement
Co
ati
Leadership
mb
liz
in
na a ti
Technology
Process r on
Inte
Culture
EXPLICIT
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
1
info@sagology.com

2. The
impact
of
not
.
.
.
sharing
3
According to Computer Associates . . .
http://www.youtube.com/watch?v=lH39xjXaLW8
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Knowledge
Edge
–
The
UlFmate
Goal
4
14 November 2004
Wisdom
“With 3,600 stores in the United States and
roughly 100 million customers walking Understanding
n
throughKnowledge each week, Wal-Mart has
the doors
tio
ea
Knowledge
access to information about a broad slice of
Cr
ge
America . . . The data are gathered item by
led
ow
Information
item at the checkout aisle, then recorded,
Kn
mapped and updated by store, by state, by
region . . . By its own account Wal-Mart has
Data
460 terabytes of data.” ( 750,000 CDs 1 terabyte ~
1,000,000 MB)
Hurricane
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
2
info@sagology.com

3. A
liHle
TLC
goes
a
long
way!
5
Leadership
Measurement
• Transparency
Leadership
• Vision and example
Technology
• Resources (including time) Process
Culture
Technology Culture
• Help or hinder • Need to Share vs
Need to Know
• Ease of access
• Privacy
• Tending toward
free • Content Creators
and Joiners
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
TLC:
Technology
6
“A
social
trend
in
which
people
use
technologies
to
get
the
things
they
need
from
each
other,
rather
than
from
tradiFonal
insFtuFons
like
corporaFons.”
groundswell.forrester.com
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
3
info@sagology.com

4. The
Social
Technographics™
Ladder
7
Creators
Creators
make
social
content
go.
They
write
blogs
or
upload
Cri%cs
respond
to
content
from
video,
music,
or
text.
others.
They
post
reviews,
Cri%cs
comment
on
blogs,
parFcipate
in
forums,
and
edit
wiki
arFcles.
Collectors
organize
content
for
Collectors
themselves
or
others
using
RSS
feeds,
tags,
and
voFng
sites
like
Digg.com
Joiners
connect
in
social
Joiners
networks
like
MySpace
and
Facebook
Spectators
consume
social
Spectators
content
including
blogs,
user-­‐
generated
video,
podcasts,
Inac%ves
neither
create
nor
forums,
or
reviews
consume
social
content
of
any
Inac%ves
kind
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Social
Technographics™
Ladder
US
Adults
8
2007
2010
Creators
US
18-­‐24
US
35-­‐44
US
55+
18%
24%
46%
23%
12%
Cri%cs
25%
37%
50%
34%
28%
Collectors
12%
21%
38%
20%
12%
Joiners
25%
51%
85%
54%
26%
Spectators
48%
73%
89%
73%
64%
Inac%ves
44%
18%
3%
17%
30%
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
4
info@sagology.com

5. Global
Top
Internet
Sites
(Reach)
hHp://www.alexa.com/topsites/
9
1. Google
50%
1. Google
2. Facebook
43%
2. Facebook
3. YouTube
32%
3. YouTube
4. Yahoo!
24%
4. Yahoo!
5. Wikipedia
15%
5. Amazon
6. Blogger
13%
6. Wikipedia
7. Baidu
11%
7. TwiHer
8. MSN
11%
8. eBay
9. TwiHer
11%
9. Blogger
10. QQ
7%
10. Craigslist
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Power
of
YouTube
10
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
5
info@sagology.com

6. Why
MaHers
11
>350
million
>
800
million
>
400
million
acFve
mobile
acFve
users
login
daily
users
250
million
Average
user
130
friends
is
photos
up
per
connected
to
average
day
80
pages
75%
of
users
70
languages
outside
USA
available
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
According
to
Facebook
12
— 329,240
Facebook
users
live
in
North
Dakota(age
18
or
older)
— 35,120
Facebook
users
live
in
Minot
(18+)
— 1,740
Minot
Facebook
users
Personal
or
are
newlyweds
OrganizaFonal
— 17,620
Minot
Facebook
users
are
21
-­‐
40
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
6
info@sagology.com

7. New
Technology
13
The Newest always is Best …
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Right
Technology
14
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
7
info@sagology.com

8. TLC:
Leadership
15
Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Something
to
consider
.
.
.
16
“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
8
info@sagology.com

9. Runner
Up
17
"I
think
that
gay
marriage
is
something
that
should
be
between
a
man
and
a
woman."
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Knowns
and
Unknowns
18
Unknown Unknown
Knowns Unknowns
HP
Known Known
Knowns Unknowns
Comp
Intell
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
9
info@sagology.com

10. Unknown
unknowns
19
Somewhere on the West Coast
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Open
Leadership
20
Share
constantly
Respect
that
your
to
build
trust.
customers
and
Nurture
curiosity
employees
have
and
humility.
power.
Hold
openness
Forgive
failure.
accountable.
http://www.charleneli.com/resources/new-­‐rules/
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
10
info@sagology.com

11. Openness
Audit
21
http://www.slideshare.net/charleneli/openness-­‐audit
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
TLC:
Culture
22
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
11
info@sagology.com

12. Tribal
Leadership
23
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
TwiHer
RevoluFon
24
See
Sonia
Ben
Jaafer:
www.slideshare.net/KMMiddleEast
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
12
info@sagology.com

13. The
GeneraFon
Game
25
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
GeneraFon
Z
26
Are
we
ready
for
them?
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
13
info@sagology.com

14. Are
You
Ready?
27
hHp://socialnomics.net/
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
What
would
you
do?
28
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
14
info@sagology.com

15. Recent
ArFcle
29
hHp://incpas.org/Member/Resources/CPAINPerspecFve.aspx
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
30
John
P.
Girard,
Ph.D.
john.girard@minotstateu.edu
www.sagology.com
15
info@sagology.com