John Girard's IACIS 2014 keynote: Big Data: A Decision Maker’s Friend, Phantom, or Foe? In the past three years there has been a 10-fold increase in Google searches for the term “Big Data.” Clearly there is considerable interest in the term; however, is Big Data helping executives make better decisions? Does Big Data empower, liberate, or overwhelm decision makers?

1. www.johngirard.net
1
john@johngirard.net
John
P.
Girard,
Ph.D.
Technology,
Leadership
and
Culture

2. www.johngirard.net
Measurement
Socialization Externalization
2
john@johngirard.net
IACIS
Conference
2007
Inukshuk:
Knowledge
Management
Model
Enablers
Leadership
Technology
Culture
Internalization
Combination
Process
Tacit Knowledge Explicit Knowledge
Inukshuk:
= “likeness of a person”
(essential component of KM)
= Guide leaders
= Every Inukshuk is different
= Artifacts matter!

3. www.johngirard.net
3
john@johngirard.net
Defending
Knowledge
Management
Big
Data
=
KM
by
another
name?

4. Lessons
learned
from
an
aging
KM
evangelist.
www.johngirard.net
4
john@johngirard.net
Seek
wisdom
not
knowledge
…
Helping
leaders
make
be0er
decisions?

5. No.
Big
data
is
the
www.johngirard.net
Is
data
mining
synonymous
with
data
Prairie
Business
Magazine,
7(1)
5
john@johngirard.net
Is
Big
Data
New?
www.google.com/trends/
Teradata, 1991
Big
Data?
-­‐
2008
www..nyurl.com/GirardBD
set
(or
asset).
Data
mining
is
the
process
(or
handler).

6. Informaon
Overload
Informa on
overload
occurs
when
the
amount
of
input
to
a
system
its
processing
capacity.
(Speier
et
al,
1999)
Informaon
Overload
Informa on
overload
is
that
state
in
which
available,
and
poten ally
useful,
informa on
is
a
www.johngirard.net
The
Roman
Philosopher
Seneca
worried
about
informa.on
overload
nearly
2,000
years
before
it
was
cool.
“What
is
the
point
of
having
countless
books
and
libraries
whose
.tles
the
owner
could
scarcely
read
through
in
a
whole
life.me?”
he
wondered.
Michael
Grunwald
@MikeGrunwald
Aug.
28,
2014
6
john@johngirard.net
exceeds
hindrance
The
History
of
Big
Data
rather
than
a
help.
(Bawden,
2001)
Personal
Informaon
Overload
A
percepon
on
the
part
of
the
individual
(or
observers
of
that
person)
that
the
flow
of
informa on
associated
with
work
tasks
is
greater
than
can
be
managed
effec vely.
(Wilson,
2001)
Organizaonal
Informaon
Overload
A
situa on
in
which
the
extent
of
perceived
informa on
overload
is
sufficiently
widespread
within
an
organiza on
as
to
reduce
the
overall
effec veness
of
management
opera ons.
(Wilson,
2001)
Overload
is
not
new!

7. What
we
knew
a
decade
ago:
2/3
of
managers
complained
of
Informa on
overload
www.johngirard.net
7
john@johngirard.net
(KPMG,
The
History
of
Big
Data
2000)
38%
of
the
surveyed
managers
waste
a
substan al
amount
of
me
loca ng
informa on
(Wilson,
2001)
Managers
“dwell
on
informa.on
that
is
entertaining
but
not
informa.ve,
or
easily
available
but
not
of
high
quality”
(Linden,
2001)
43%
of
the
managers
delayed
decisions
because
of
too
much
informa on.
(Wilson,
2001)
The
total
accumulated
codified
database
of
the
world,
which
includes
all
books
and
all
electronic
files,
doubles
every
seven
years
and
some
predict
this
will
double
twice
a
day
by
2010
(Bon.s,
2000).
The
History
of
Big
Data

8. www.johngirard.net
Communication
Data
Information
Culture
Knowledge:
Concepts, experience, and
insight that provide a framework
for creating, evaluating and
using information (p. 373).
knowledge is defined broadly
to include information, data,
communication and culture”
h0p://www.johngirard.net/km
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john@johngirard.net
(p. 293)
What
is
knowledge?
Defining
Knowledge
Management

9. Michael Polanyi
www.johngirard.net
Easier to document and
share
80%
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
9
Tacit Carla O’Dell
john@johngirard.net
Knowledge
Information
KM
1.0
Data
Data to
Information
Information to
Knowledge
Compare
Consequences
Connects
Conversation
Context
Categorize
Calculate
Correct
Condense
Explicit
Easier to
replicate
Contributes to
efficiency
Leads to
competency
Harder to articulate
Harder to steal
Harder to transfer
Higher competitive
advantage
20%
Types
of
Knowledge:
Did
we
get
the
balance
right?

10. www.johngirard.net
Measurement
Socialization Externalization
10
john@johngirard.net
KM
2.0
Ikujiro Nonaka
Socialization
Externalization
Internalization
Combination
TACIT
EXPLICIT
EXPLICIT
TACIT
Inukshuk:
Knowledge
Management
Model
Foundation
Leadership
Technology
Culture
Internalization
Combination
Process
Tacit Knowledge Explicit Knowledge
Socialization
Externalization
Internalization
Combination
TACIT
EXPLICIT
EXPLICIT
TACIT

11. www.johngirard.net
http://www.youtube.com/watch?v=lH39xjXaLW8
11
www.strategy-­‐business.com/article/11404
john@johngirard.net
What
do
decision-­‐makers
want?
TLC:
Corporate
Culture
is
Key

12. www.johngirard.net
h0p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture
12
john@johngirard.net
Impact
of
Culture
Tribal
Leadership

13. Including Ray Downey, Special Operations Command lost 95 men that day
– totaling 1,600 years of experience. (emphasis added)
www.johngirard.net
13
john@johngirard.net
TLC:
Leadership
Open
Leadership
Respect
that
your
customers
and
employees
have
power.
Share
constantly
to
build
trust.
Nurture
curiosity
and
humility.
Hold
openness
accountable.
Forgive
failure.
http://www.charleneli.com/resources/new-­‐rules/

14. “. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
www.johngirard.net
http://www.slideshare.net/charleneli/openness-­‐audit
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john@johngirard.net
Openness
Audit
What
did
the
leaders
need?

15. www.johngirard.net
Unknown
Knowns
Known
Knowns
Ackoff’s Apex
Wisdom:
The collective and individual
experiences of applying
knowledge to the solution of
problems (p. 373).
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john@johngirard.net
Unknown
Unknowns
Known
Unknowns
Knowns
and
Unknowns
Comp
Intell
HP
Knowledge
Information
Data
The
Wisdom
Understanding
Knowledge
Cogni ve
Hierarchy

16. A
term
coined
to
reflect
very
large
sets.
(Sultanow
Chircu,
2015)
www.johngirard.net
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john@johngirard.net
The
Cogni.ve
Hierarchy
10
Years
Knowledge
Information
Data
Ackoff’s Apex
Wisdom
Understanding
Knowledge
and
very
complex
data
Data
set
that
is
Big
data
is
a
term
for
any
collec.on
of
large
Big
Data
–
Some
Defini.ons
and
complex
data
sets
that
it
becomes
difficult
to
process.
(Gordon,
2015)
beyond
the
capacity
of
rela.onal
database
applica.ons.
(Joseph,
2015)
Term
for
a
collec.on
of
large
and
complex
data
sets
that
it
becomes
difficult
to
process
with
tradi.onal
tools.
(Klepac
Berg,
2015)
Large
Complex
Dif8icult
Strategic
Data-­‐based
Wisdom
in
the
Big
Data
Era

17. www.johngirard.net
“a
group
of
obviously
related
units
of
which
the
degree
and
nature
of
the
rela.onship
is
imperfectly
known”
Large
Complex
Dif8icult
“With 3,600 stores in the United States and
roughly 100 million customers walking
through the doors each week, Wal-Mart has
access to information about a broad slice of
America . . . The data are gathered item by
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
region . . . By its own account Wal-Mart has
460 terabytes of data.”
17
john@johngirard.net
Complex:
A
Defini.on
Knowledge
Information
Data
Wisdom
Understanding
Knowledge
Knowledge
Applica.on
=
KM
3.0
Knowledge Creation
14 November 2004
Hurricane

18. What
do
we
know
about
Big
Data?
www.johngirard.net
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john@johngirard.net
An
Example
Big
Data

19. www.johngirard.net
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www.google.com/trends/
john@johngirard.net
Big
Data
is
Global
www.google.com/trends/
Big
Data
is
NOT
just
technology

20. www.johngirard.net
Branson’s
secret
weapon
is
carrying
an
old-­‐fashioned
notebook
with
him
everywhere
he
goes.
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john@johngirard.net
Focus
on
the
desired
end
state
…
The
right
technology

21. www.johngirard.net
2013
h0p://www.domo.com/learn/data-­‐never-­‐sleeps-­‐2
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john@johngirard.net
h0p://melmeric.files.wordpress.com /2012/03/big-­‐data-­‐and-­‐the-­‐web.pdf
2011
Size
(and
growth)
Ma0ers

22. Size
is
not
measured
in
terabytes
but
rather
business
processes
www.johngirard.net
http://www.youtube.com/watch?v=B27SpLOOhWw
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http://www.domo.com/
john@johngirard.net
It
is
NOT
just
about
size
The
Size
of
Big
Data

23. http://www.computerworlduk.com/news/infrastructure/3433595/boeing-­‐787s-­‐
create-­‐half-­‐terabyte-­‐of-­‐data-­‐per-­‐8light-­‐says-­‐virgin-­‐atlantic/
www.johngirard.net
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john@johngirard.net
CEO:
How
much
data
do
we
need?
Decide
later
…

24. www.johngirard.net
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john@johngirard.net
Is
Big
Data
owned
by
the
CIO?
The
CIO’s
task
is
to
help
the
CEO/COO
see
…

25. www.johngirard.net
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john@johngirard.net
KM 3.0
What
do
you
think?
Slides
available
at:
www.johngirard.net/xxxx