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www.johngirard.net 
1 
john@johngirard.net 
John 
P. 
Girard, 
Ph.D. 
Technology, 
Leadership 
and 
Culture
www.johngirard.net 
Measurement 
Socialization Externalization 
2 
john@johngirard.net 
IACIS 
Conference 
2007 
Inukshuk:...
www.johngirard.net 
3 
john@johngirard.net 
Defending 
Knowledge 
Management 
Big 
Data 
= 
KM 
by 
another 
name?
Lessons 
learned 
from 
an 
aging 
KM 
evangelist. 
www.johngirard.net 
4 
john@johngirard.net 
Seek 
wisdom 
not 
knowled...
No. 
Big 
data 
is 
the 
www.johngirard.net 
Is 
data 
mining 
synonymous 
with 
data 
Prairie 
Business 
Magazine, 
7(1) ...
Informaon 
Overload 
Informa on 
overload 
occurs 
when 
the 
amount 
of 
input 
to 
a 
system 
its 
processing 
capacity....
What 
we 
knew 
a 
decade 
ago: 
2/3 
of 
managers 
complained 
of 
Informa on 
overload 
www.johngirard.net 
7 
john@john...
www.johngirard.net 
Communication 
Data 
Information 
Culture 
Knowledge: 
Concepts, experience, and 
insight that provide...
Michael Polanyi 
www.johngirard.net 
Easier to document and 
share 
80% 
O’Dell, C. (2002, May). Knowledge Management New ...
www.johngirard.net 
Measurement 
Socialization Externalization 
10 
john@johngirard.net 
KM 
2.0 
Ikujiro Nonaka 
Socializ...
www.johngirard.net 
http://www.youtube.com/watch?v=lH39xjXaLW8 
11 
www.strategy-­‐business.com/article/11404 
john@johngi...
www.johngirard.net 
h0p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture 
12 
john@johngira...
Including Ray Downey, Special Operations Command lost 95 men that day 
– totaling 1,600 years of experience. (emphasis add...
“. . . there are known knowns; there are things we know that we know. There are known 
unknowns; that is to say there are ...
www.johngirard.net 
Unknown 
Knowns 
Known 
Knowns 
Ackoff’s Apex 
Wisdom: 
The collective and individual 
experiences of ...
A 
term 
coined 
to 
reflect 
very 
large 
sets. 
(Sultanow 
 
Chircu, 
2015) 
www.johngirard.net 
16 
john@johngirard.net...
www.johngirard.net 
“a 
group 
of 
obviously 
related 
units 
of 
which 
the 
degree 
and 
nature 
of 
the 
rela.onship 
i...
What 
do 
we 
know 
about 
Big 
Data? 
www.johngirard.net 
18 
john@johngirard.net 
An 
Example 
Big 
Data
www.johngirard.net 
19 
www.google.com/trends/ 
john@johngirard.net 
Big 
Data 
is 
Global 
www.google.com/trends/ 
Big 
D...
www.johngirard.net 
Branson’s 
secret 
weapon 
is 
carrying 
an 
old-­‐fashioned 
notebook 
with 
him 
everywhere 
he 
goe...
www.johngirard.net 
2013 
h0p://www.domo.com/learn/data-­‐never-­‐sleeps-­‐2 
21 
john@johngirard.net 
h0p://melmeric.file...
Size 
is 
not 
measured 
in 
terabytes 
but 
rather 
business 
processes 
www.johngirard.net 
http://www.youtube.com/watch...
http://www.computerworlduk.com/news/infrastructure/3433595/boeing-­‐787s-­‐ 
create-­‐half-­‐terabyte-­‐of-­‐data-­‐per-­‐...
www.johngirard.net 
24 
john@johngirard.net 
Is 
Big 
Data 
owned 
by 
the 
CIO? 
The 
CIO’s 
task 
is 
to 
help 
the 
CEO...
www.johngirard.net 
25 
john@johngirard.net 
KM 3.0 
What 
do 
you 
think? 
Slides 
available 
at: 
www.johngirard.net/xxxx
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Big Data: A Decision Maker’s Friend, Phantom, or Foe?

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John Girard's IACIS 2014 keynote: Big Data: A Decision Maker’s Friend, Phantom, or Foe?
In the past three years there has been a 10-fold increase in Google searches for the term “Big Data.” Clearly there is considerable interest in the term; however, is Big Data helping executives make better decisions? Does Big Data empower, liberate, or overwhelm decision makers?

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Big Data: A Decision Maker’s Friend, Phantom, or Foe?

  1. 1. www.johngirard.net 1 john@johngirard.net John P. Girard, Ph.D. Technology, Leadership and Culture
  2. 2. www.johngirard.net Measurement Socialization Externalization 2 john@johngirard.net IACIS Conference 2007 Inukshuk: Knowledge Management Model Enablers Leadership Technology Culture Internalization Combination Process Tacit Knowledge Explicit Knowledge Inukshuk: = “likeness of a person” (essential component of KM) = Guide leaders = Every Inukshuk is different = Artifacts matter!
  3. 3. www.johngirard.net 3 john@johngirard.net Defending Knowledge Management Big Data = KM by another name?
  4. 4. Lessons learned from an aging KM evangelist. www.johngirard.net 4 john@johngirard.net Seek wisdom not knowledge … Helping leaders make be0er decisions?
  5. 5. No. Big data is the www.johngirard.net Is data mining synonymous with data Prairie Business Magazine, 7(1) 5 john@johngirard.net Is Big Data New? www.google.com/trends/ Teradata, 1991 Big Data? -­‐ 2008 www..nyurl.com/GirardBD set (or asset). Data mining is the process (or handler).
  6. 6. Informaon Overload Informa on overload occurs when the amount of input to a system its processing capacity. (Speier et al, 1999) Informaon Overload Informa on overload is that state in which available, and poten ally useful, informa on is a www.johngirard.net The Roman Philosopher Seneca worried about informa.on overload nearly 2,000 years before it was cool. “What is the point of having countless books and libraries whose .tles the owner could scarcely read through in a whole life.me?” he wondered. Michael Grunwald @MikeGrunwald Aug. 28, 2014 6 john@johngirard.net exceeds hindrance The History of Big Data rather than a help. (Bawden, 2001) Personal Informaon Overload A percepon on the part of the individual (or observers of that person) that the flow of informa on associated with work tasks is greater than can be managed effec vely. (Wilson, 2001) Organizaonal Informaon Overload A situa on in which the extent of perceived informa on overload is sufficiently widespread within an organiza on as to reduce the overall effec veness of management opera ons. (Wilson, 2001) Overload is not new!
  7. 7. What we knew a decade ago: 2/3 of managers complained of Informa on overload www.johngirard.net 7 john@johngirard.net (KPMG, The History of Big Data 2000) 38% of the surveyed managers waste a substan al amount of me loca ng informa on (Wilson, 2001) Managers “dwell on informa.on that is entertaining but not informa.ve, or easily available but not of high quality” (Linden, 2001) 43% of the managers delayed decisions because of too much informa on. (Wilson, 2001) The total accumulated codified database of the world, which includes all books and all electronic files, doubles every seven years and some predict this will double twice a day by 2010 (Bon.s, 2000). The History of Big Data
  8. 8. www.johngirard.net Communication Data Information Culture Knowledge: Concepts, experience, and insight that provide a framework for creating, evaluating and using information (p. 373). knowledge is defined broadly to include information, data, communication and culture” h0p://www.johngirard.net/km 8 john@johngirard.net (p. 293) What is knowledge? Defining Knowledge Management
  9. 9. Michael Polanyi www.johngirard.net Easier to document and share 80% O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. 9 Tacit Carla O’Dell john@johngirard.net Knowledge Information KM 1.0 Data Data to Information Information to Knowledge Compare Consequences Connects Conversation Context Categorize Calculate Correct Condense Explicit Easier to replicate Contributes to efficiency Leads to competency Harder to articulate Harder to steal Harder to transfer Higher competitive advantage 20% Types of Knowledge: Did we get the balance right?
  10. 10. www.johngirard.net Measurement Socialization Externalization 10 john@johngirard.net KM 2.0 Ikujiro Nonaka Socialization Externalization Internalization Combination TACIT EXPLICIT EXPLICIT TACIT Inukshuk: Knowledge Management Model Foundation Leadership Technology Culture Internalization Combination Process Tacit Knowledge Explicit Knowledge Socialization Externalization Internalization Combination TACIT EXPLICIT EXPLICIT TACIT
  11. 11. www.johngirard.net http://www.youtube.com/watch?v=lH39xjXaLW8 11 www.strategy-­‐business.com/article/11404 john@johngirard.net What do decision-­‐makers want? TLC: Corporate Culture is Key
  12. 12. www.johngirard.net h0p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture 12 john@johngirard.net Impact of Culture Tribal Leadership
  13. 13. Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) www.johngirard.net 13 john@johngirard.net TLC: Leadership Open Leadership Respect that your customers and employees have power. Share constantly to build trust. Nurture curiosity and humility. Hold openness accountable. Forgive failure. http://www.charleneli.com/resources/new-­‐rules/
  14. 14. “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.” www.johngirard.net http://www.slideshare.net/charleneli/openness-­‐audit 14 john@johngirard.net Openness Audit What did the leaders need?
  15. 15. www.johngirard.net Unknown Knowns Known Knowns Ackoff’s Apex Wisdom: The collective and individual experiences of applying knowledge to the solution of problems (p. 373). 15 john@johngirard.net Unknown Unknowns Known Unknowns Knowns and Unknowns Comp Intell HP Knowledge Information Data The Wisdom Understanding Knowledge Cogni ve Hierarchy
  16. 16. A term coined to reflect very large sets. (Sultanow Chircu, 2015) www.johngirard.net 16 john@johngirard.net The Cogni.ve Hierarchy 10 Years Knowledge Information Data Ackoff’s Apex Wisdom Understanding Knowledge and very complex data Data set that is Big data is a term for any collec.on of large Big Data – Some Defini.ons and complex data sets that it becomes difficult to process. (Gordon, 2015) beyond the capacity of rela.onal database applica.ons. (Joseph, 2015) Term for a collec.on of large and complex data sets that it becomes difficult to process with tradi.onal tools. (Klepac Berg, 2015) Large Complex Dif8icult Strategic Data-­‐based Wisdom in the Big Data Era
  17. 17. www.johngirard.net “a group of obviously related units of which the degree and nature of the rela.onship is imperfectly known” Large Complex Dif8icult “With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week, Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data.” 17 john@johngirard.net Complex: A Defini.on Knowledge Information Data Wisdom Understanding Knowledge Knowledge Applica.on = KM 3.0 Knowledge Creation 14 November 2004 Hurricane
  18. 18. What do we know about Big Data? www.johngirard.net 18 john@johngirard.net An Example Big Data
  19. 19. www.johngirard.net 19 www.google.com/trends/ john@johngirard.net Big Data is Global www.google.com/trends/ Big Data is NOT just technology
  20. 20. www.johngirard.net Branson’s secret weapon is carrying an old-­‐fashioned notebook with him everywhere he goes. 20 john@johngirard.net Focus on the desired end state … The right technology
  21. 21. www.johngirard.net 2013 h0p://www.domo.com/learn/data-­‐never-­‐sleeps-­‐2 21 john@johngirard.net h0p://melmeric.files.wordpress.com /2012/03/big-­‐data-­‐and-­‐the-­‐web.pdf 2011 Size (and growth) Ma0ers
  22. 22. Size is not measured in terabytes but rather business processes www.johngirard.net http://www.youtube.com/watch?v=B27SpLOOhWw 22 http://www.domo.com/ john@johngirard.net It is NOT just about size The Size of Big Data
  23. 23. http://www.computerworlduk.com/news/infrastructure/3433595/boeing-­‐787s-­‐ create-­‐half-­‐terabyte-­‐of-­‐data-­‐per-­‐8light-­‐says-­‐virgin-­‐atlantic/ www.johngirard.net 23 john@johngirard.net CEO: How much data do we need? Decide later …
  24. 24. www.johngirard.net 24 john@johngirard.net Is Big Data owned by the CIO? The CIO’s task is to help the CEO/COO see …
  25. 25. www.johngirard.net 25 john@johngirard.net KM 3.0 What do you think? Slides available at: www.johngirard.net/xxxx

John Girard's IACIS 2014 keynote: Big Data: A Decision Maker’s Friend, Phantom, or Foe? In the past three years there has been a 10-fold increase in Google searches for the term “Big Data.” Clearly there is considerable interest in the term; however, is Big Data helping executives make better decisions? Does Big Data empower, liberate, or overwhelm decision makers?

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