Coca-Cola is the largest beverage company in the world. It was founded in 1886 in Atlanta, Georgia and currently has over 150,000 employees worldwide. While Coca-Cola holds the number one market share globally, in Pakistan its market share is approximately 32% compared to Pepsi's 58% share. The document outlines Coca-Cola's history, mission, marketing strategies, and competition in Pakistan. It concludes that Coca-Cola must enhance relationship marketing, innovation, and technology to improve its position in Pakistan.
6. Introduction
• Coca-Cola company is a largest beverage company,
manufacturer, distributor, and marketer of non-
alcoholic beverages.
• Its current Chairman and CEO
is Muhtar Kent.
• The Coca-Cola Company ^s
headquarter in Atlanta,
Georgia.
7. History
• Coca-Cola was invented in
8th May 1886
by
Dr. John S. Pemberton
in Atlanta, Georgia.
• Name "Coca-Cola" was
suggested by
Pemberton’s bookkeeper,
Frank Robinson.
21. • To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission
22. Vision
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy people's
desires and needs.
• Partners: Nurture a winning network of customers
and suppliers, together we create mutual, enduring
value.
23. Vision
• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
• Profit: Maximize long-term return to shareowners
while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-
moving organization.
24. Target Market
• Coca-Cola takes every
customer as target and
potential who is thirsty.
• Age: The target market
for the Coca-Cola is
based on age. The
audience of Coca-Coal
is youth. It ranges from
the age of 15-25 and
reaches to 40.
25. Target Market
• Gender: Coca-Cola segments
Pakistani market with a
percentage ratio of 58%
females and 42% males
• Occupation; students and
family oriented people
• Nature: Fun lovin and
entertainment loving.
• Economical Status: Upper
lower and lower class
48. Conclusion
We have concluded that despite
the fact Coca cola currently occupies the market
leadership position overall but it does not guarantee
that the company will sustain its position in the future
as well. In Pakistan as compared to Pepsi, Coca-Cola
has less number of consumers as Pepsi’s market share
in Pakistan is approximately 58% where as coke
market share is hovering about 32%, hence the
conclusion is that Coca-Cola must enhance factors
such as relationship marketing, innovation and
technology specially in Pakistan to attain market
leader position in this region as well.
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement
1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.
