Web 2.0 and Social Media for BusinessChapter 2: Blogging for Business Part B Roger McHaney, Kansas State University
Blogger Tutorial2 Blogger launched in 1999 by Pyra Labs as one of the first free blog Web sites. Many of today’s blogging features’ conventions developed, popularized and standardized by Pyra Labs. In 2003, Google bought Blogger and added features such as integration with Picasa to enable users to post photos. http://www.blogger.com/tour_start.g
WordPress: Professional BloggingWordPress is blog platform of choice for many businessesFirst released in 2003 by Matt MullenwegGrown from simple Web site enhancement code to powerfulcontent management systemDownloaded over 65 million timesBelieved to power 15% of top 1 million Web sites worldwideWordPress most popular content management system onthe Web
WordPress is True Web 2.0Free, open source platform based on PHP and MySQLLarge community develops enhancements, fixes bugs, andcontributes ideas for new releasesOffers easy-to-use themes and templates that provide solutionsfor less technical users and framework for technical users tocreate customUnique template system and plug-in architecture
Blog customization managed from WordPress dashboard. Link todashboard using link from panel on left side or dropdown menuattached to blog name.
New posts can be added, settings changed, widgets activated,and appearance modified
SummaryBlogs are a class of applications among the firstto become associated with transition fromstatic Web pages to social media and Web2.0.Blogs have transitioned from online journalsand bulletin board systems to interactivevenues for facilitating communication andmessagesBusinesses use these powerful tools to create acommunity of customers, potential clients, andemployeesBlogging is a standard practice in nearly allFortune 500 firms as well as in many small andmedium sized businessesChapter 2 provided an overview of blogs andexamples of Blogger and WordPress
Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney firstname.lastname@example.orgBlog: http://mchaney.comEmail : email@example.com 4416 S. Technology Dr Sioux Falls, SD 57106