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Chapter2b McHaney


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  • 1. Web 2.0 and Social Media for BusinessChapter 2: Blogging for Business Part B Roger McHaney, Kansas State University
  • 2. Blogger Tutorial2 Blogger launched in 1999 by Pyra Labs as one of the first free blog Web sites. Many of today’s blogging features’ conventions developed, popularized and standardized by Pyra Labs. In 2003, Google bought Blogger and added features such as integration with Picasa to enable users to post photos.
  • 3. Blog Tutorial: First Get a Google Account3
  • 4. Blog Tutorial4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 9
  • 9. 10
  • 10. Customize your Blog11
  • 11. Areas in the Blogger Configuration Process12
  • 12. Areas in the Blogger Configuration Process13
  • 13. 14 Areas in the Blogger Configuration Process
  • 14. 15 Example Gadgets
  • 15. 16 Blog Prior to Configuration
  • 16. Example Blog AfterConfiguration
  • 17. WordPress: Professional BloggingWordPress is blog platform of choice for many businessesFirst released in 2003 by Matt MullenwegGrown from simple Web site enhancement code to powerfulcontent management systemDownloaded over 65 million timesBelieved to power 15% of top 1 million Web sites worldwideWordPress most popular content management system onthe Web
  • 18. WordPress is True Web 2.0Free, open source platform based on PHP and MySQLLarge community develops enhancements, fixes bugs, andcontributes ideas for new releasesOffers easy-to-use themes and templates that provide solutionsfor less technical users and framework for technical users tocreate customUnique template system and plug-in architecture
  • 19. Open Source Philosophy of WordPress
  • 20. WordPress Business Advantages
  • 21. WordPress Business Advantages (con’t)
  • 22. 24 Setting Up Account
  • 23. 25
  • 24. To Get Free Blog for Class26
  • 25. Activate Blog27
  • 26. 28
  • 27. 29 Go back to and login
  • 28. Press ‘Explore the Themes’ button to bring up selection of nearly 200 themes. Some themes are free and others must be purchased30
  • 29. Getting a Free Theme
  • 30. INove THEME
  • 31. INove in Action!
  • 32. Blog customization managed from WordPress dashboard. Link todashboard using link from panel on left side or dropdown menuattached to blog name.
  • 33. New posts can be added, settings changed, widgets activated,and appearance modified
  • 34. SummaryBlogs are a class of applications among the firstto become associated with transition fromstatic Web pages to social media and Web2.0.Blogs have transitioned from online journalsand bulletin board systems to interactivevenues for facilitating communication andmessagesBusinesses use these powerful tools to create acommunity of customers, potential clients, andemployeesBlogging is a standard practice in nearly allFortune 500 firms as well as in many small andmedium sized businessesChapter 2 provided an overview of blogs andexamples of Blogger and WordPress
  • 35. Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney support@presentermedia.comBlog: http://mchaney.comEmail : 4416 S. Technology Dr Sioux Falls, SD 57106