In many established organizations, "enterprise model" or "business model" is fast becoming the standard unit of analysis in projects of continuous problem solving, business improvement, innovation, design, and learning. In the startup world, which is rapidly abandoning the traditional voluminous business plan, one-page business model diagrams are used to visually organize and manage information as startups search for a repeatable and scalable business model. In nearly all these cases, however, business model visualizations focus on at the single level of the enterprise and ignore its environment. Many businesses are therefore designed, created, and improved in a vacuum. The result is that business model diagrams are static, lack context, and are simplistic, if not unrealistic. Such unrealistic visualizations and diagrams lead to poor decision-making. This presentation introduces the Global Enterprise Model (GEM) Canvas, a multilevel approach for modeling systems and visually telling the stories of enterprises or businesses. Visual templates, which are in a fractal dashboard format, are presented for facilitating dynamic, multilevel modeling and storytelling of enterprises. These templates present more realistic models and stories of enterprises (businesses). Major benefits include a shared language for discussing and using tools for business design, planning, problem solving, improvement, innovation, and learning. Also, decision-making in business is greatly improved.

1. Global
Object
Model
(GOM)
Canvas:
“Picture
Frame”
Descrip1on
and
Fitness-­‐Tes1ng
of
an
Object
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Object
(Theme/Topic/Idea/Tool)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

2. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
How
Fit
Is
Your
OrganizaKon,
Enterprise,
Or
Business
Model?
THE
ONE
QUESTION
EVERYONE
IN
AN
ORGANIZATION
MUST
CORRECTLY
ANSWER
OrganizaBonal
Fitness

3. Global
Enterprise
Model
(GEM)
Canvas:
“Picture
Frame”
Overview
of
Enterprise’s
Model
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Enterprise
Model
Canvas
(Extended
Enterprise/Supply
Chain
System)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

4. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
(-­‐)
(+)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Global
Enterprise
Model
(GEM)
Canvas:
The
5
AcBviBes
of
an
Enterprise’s
Model
Create
Value
Deliver
Value
Capture
Value
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

5. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
(-­‐)
(+)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Global
Enterprise
Model
(GEM)
Canvas:
10
QuesBons
for
Describing
an
Enterprise’s
Model
Create
Value
Deliver
Value
Capture
Value
q Who
are
the
customers:
what
are
customers’
pain?
what
do
customers
value?
q Through
what
channels
is
value
communicated
and
delivered
to
customers?
q What
relaKonships
exist
with
customers?
q What
is
the
Customer
Value
ProposiKon,
Job
To
Be
Done,
and/or
Goal
as
well
as
Product/
Service/Tool?
q Who
are
key
partners/suppliers?
q What
are
key
resources?
q What
are
key
processes:
how
does
the
enterprise
create
value
for
customers?
q What
is
the
pain
(cost
structure)?
q What
is
the
delight
(revenue
stream)?
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
q What
&
how
does
enterprise
conKnuously
learn
(to
create
customers,
profit
or
shared
value)?
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

6. Global
Enterprise
Model
(GEM)
Canvas:
10
Building
Blocks
of
an
Enterprise’s
Model
Environment
Key
AcKviKes
(KA)
Key
Partners
(KP)
Key
Resources
(KR)
Value
ProposiKon
(VP)
Customer
Segments
(CS)
Pain:
Cost
Structure
(C$)
Delight:
Revenue
Streams
(R$)
Channels
(CH)
Customer
RelaKonships
(CR)
(-­‐)
(+)
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Topics
of
the
above
canvas
are
mainly
adapted
from
The
Business
Model
Canvas
&
Environment
(www.businessmodelgenera1on.com)
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
q What
&
how
does
enterprise
conKnuously
learn
(to
create
customers,
profit
or
shared
value)?
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

7.
Global
Enterprise
Model
(GEM)
Canvas:
Fractal
Hierarchy
of
an
Enterprise’s
Model
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Enterprise
Model
Canvas
World
(Universe)
NaKon
(Economy)
Industry
Enterprise
(Locality)
Region
IE
ME
MEI
KTC
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

8. Global
System
Model
(GSM)
Canvas:
“Picture
Frame”
Descrip1on
of
a
System’s
Model
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
System
(Object:
Product/Service/Tool;
Team/Organiza1on;
Place;
Supply
Chain/Business
Model;
You/Your
Career/Competence/
Job
To
Be
Done)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

9. Global
Personal
Model
(GPM)
Canvas:
“Picture
Frame”
Descrip1on
of
Your
Personal
Model
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
You
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

10. Global
Customer
Model
(GCM)
Canvas:
“Picture
Frame”
Descrip1on
of
Customer
Model
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Customer
(Job
To
Be
Done/
Task/Ac1vity/Goal/
Need/Aspira1on/
Purpose)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

11. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Value
ProposiKon
(VP)
(Job
To
Be
Done/
Task/Ac1vity/Goal/
Func1onality)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Global
Value
ProposiKon
Model
(GVPM)
Canvas”
“Picture
Frame”
Descrip1on
of
Value
Prop.
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

12. Past
GEM
Canvas
Present
GEM
Canvas
Future
GEM
Canvas
GLOBAL
ENTERPRISE
MODEL
(GEM)
PLAN
Stages
in
the
EvoluBon
of
an
Enterprise’s
Model
Enterprise
Model
Enterprise
Model
Enterprise
Model
Industry
Ecosystem
Market
Ecosystem
ENTERPRISE
MODEL
CANVAS
Macro-­‐Economic
Influencers
Key
Trends
&
Complementors
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing

13. Appendix
Global
Problem
Solving
(GPS)
Canvas:
The
Parent
of
the
Global
Enterprise
Model
Canvas

14. Global
Environment
Model
(GEnM)
Canvas:
“Picture
Frame”
Descrip1on
of
Environment
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

15. Global
Problem
Solving
(GPS)
Canvas:
“Picture
Frame”
Descrip1on
of
GPS
Canvas
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
Global
Problem
Solving
(GPS)
Canvas
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

16. Global
Problem
Solving
(GPS)
Canvas:
5
Regions
for
Universal
Problem
Solving
(UPS)
Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

17. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
(-­‐)
(+)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Global
Problem
Solving
(GPS)
Canvas:
Ac1vi1es
for
Universal
Problem
Solving
(UPS)
Cycle
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)

18. Copyright
2013.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hGp://businessmodels.ning.com
&
hGp://twiGer.com/RodKuhnKing
Environment
(-­‐)
(+)
KEY:
“PESTLIED”
is
an
acronym
for
Poli1cal;
Economic;
Social;
Technological;
Legal;
Interna1onal;
Environmental;
Demographic
Industry
Ecosystem
(IE):
Supply
Market
Ecosystem
(ME):
Demand
Global
Problem
Solving
(GPS)
Canvas
Illustra1ng
the
5
Ac1vi1es
of
a
Sustainable
Enterprise
Create
Value
Plan
Value
Propo-­‐
si1on
(Job
To
Be
Done)
Deliver
Value
Capture
Value
Learn
Macro-­‐Economic
Influencers
(MEI):
Global
Economy
Key
Trends
&
Complementors
(KTC):
PESTLIED
(-­‐/+)